Content Marketing Strategy
Training by Lyndon Antcliff
- Content Publishing
- Newsjacking
- Tribal marketing
- Headline creation
Day one
Morning
Presentation: Content Publishing
A strategic overview of what content marketing is, being a content dealer and not a content addict, how the brain affects how content works, getting attention, engagement and results.
Group discussion: Focusing on specific problems and how they can be resolved, developing the correct mindset to becoming expert in the art of content marketing.
Afternoon
Presentation: Newsjacking and topical content
Using topical conversation and usable news stories to create content which gets a boost from the news cycle.
Discussion and workshop, creating ideas and assessment of resource requirements to act quickly and efficiently.
Day two
Morning
Presentation: Tribal marketing
Concepts of building a loyal fan base and following, beyond outreach and into building a tribe. Why targeting tribes rather than niches is more effective. Which tribes are the most useful.
Group discussion on the nature of tribes and how to find and get them on your side cultivate and use them. Useful tribes defined in real time.
Afternoon
Presentation: Headline and content creation
Getting gritty with headlines, what works for the brain of the reader and how far can you take content.
Discussion and workshop to generate headline and content ideas.