A quick look at the type of sites that link to Brightonseo.com
I think it’s pretty clear the majority of the links of the website for the Brighton SEO conference comes from blogs.
This image was produced using the cognitiveSEO link tool.
A quick look at the type of sites that link to Brightonseo.com
I think it’s pretty clear the majority of the links of the website for the Brighton SEO conference comes from blogs.
This image was produced using the cognitiveSEO link tool.
I’ve been invited to speak at the Ionsearch, the advanced search marketing conference is in Leeds on the 18th of April, you can still get tickets if you hurry.
It has a very impressive speaker list including; Lee Odden, Ralph Tegtmeier aka Fantomaster, Dave Synder of Blueglass (these guys consistently produce top quality stuff, Martin MacDonald of Expedia, Patrick Altoft, Kevin Gibbons and a bunch more.
There are a few people who I have not heard of and am interested in learning more about. I am glad it’s only one day though, I find my brain hoovers up so much info it very quickly gets full.
There is a guy from Google going and looks like he’s going to rave about how great and wonderful G+ is, and interestingly Nick Garner from a
gambling, gaming company is going to share insights on how beneficial G+ has been for them. Always ready to be convinced.
So it should be an interesting day, say hi and chat if we meet. It’s always great hearing other peoples experiences and views, which is frankly the best part of a conference.
This is a guest post from Claire Carlile, who had the not so dubious pleasure of attending ThinkVis this March.
Last weekend heralded the 5th ThinkVisibility, and my second visit to Leeds for this 1 day event that popped my SEO conference cherry last September. I was expecting some engaging presentations, to meet with friends old and new, and of course a modicum of debauchery. I was not disappointed.
Being of a linkbuilding persuasion one presentation in particular stood out for me, my takeaways from this detailed below.
Paddy Moogan: Let’s talk about links baby
Paddy starts by outlining his session:
Unfortunately he asked us not to blog the ‘fun stuff’ – you’ll have to pay up for a ticket to ThinkVisibility yourself for this 😉
Restaurant review website
Conduct a backlink analysis – always do this first, what type of links do you need?
Site has lots of sidebar / site wide links with 12.000 links from 383 domains, not very varied.
Needs more domain diversity.
Use link bait and ego bait.
This can take a long time, but a solution can be offered by scraping 😉
Paddy talks about how to do this. Now, Paddy is not the type of chap that needs to take a humility pill, and post presentation he flagged up this post on getting links from your twitter friends that describes the process in a succinct fashion.
This is a great way to grab link targets really quickly and easily – the list is ‘pre qualified’ in the sense that they’re already following you on twitter, and you already have a relationship with them.
NB You’ll probably want to weed your competitors out of this data (please don’t ask for links, as a slap round the face often offends)
Children’s dyslexia test
Current situation – not much domain diversity, but some good strong links
I’m not sure this is the type of blogger we’re looking for….
How to find them?
start with the basics (seriously): search for “list of mummy bloggers”
when you find a good one click on ‘similar’ link in the SERPs
Use Followerwonk.com . Performs a search in twitter bios, identifies those with ‘mummy blogger’ in bio, and also gives lots if useful data including real name, location, and number of tweets, friends and followers.
Retailer reviews and vouchers
awards for websites
give badges to winners
do across every category
Hit wise do this very successfully.
Blue sky idea – become a review aggregator
Encourage customers to leave more reviews
act as an independent review site
let retailers use reviews on their own site, in exchange for a link
Implement microformats for shop reviews – reported 14% uplift in CTR from SERPS because of rich snippets (don’t quote that!)
Offers t shirt printing
Use advanced search operators to identify prospects:
i.e. Guinness world record for the most t shirts worn at one time – they could see if they could break the world record, with their own branded t shirts
Erm, they supply gifts for men. Doh.
Competitions are always a corker for easy wins.
Pro tip for agencies
Top tips for e commerce sites
That’s it, phew! The other stuff was so top secret, if I told you Paddy would make me suck sick through a sweaty sock. So I’m not gonna.
Yesterday I thought I would start 2011 hitting the ground running and start blogging again.
Little did I know that I would incur the wrath of the Vice President of one of the biggest publishers and conference providers of the SEO industry.
When I wrote a few lines of my experience of SES London a couple of years ago within my post about Which SEO Conference should I go to. I didn’t think for one minute I would get such a histrionic response from such a high up executive from one of the largest B2B publishers that is Incisive Media
Indeed, as Mike pointed out in his comment quite clearly, he is the Vice President of Global Content which seems to cover leading industry websites such as SES Conference Expo, Search Engine Watch and ClickZ. Making Mike one of the most powerful movers and shakers in the SEO world.
In contrast, I’m very tiny, smaller than a “tiny grain of salt”, which Mike said is how my post should be taken. Although I run a small but highly effective link building agency and am very good at what I do, I do not have the power and connections which the Vice President of Global Content at Incisive media has.
So it was to my surprise that such a high ranking company executive would come to my humble blog to rant and rave about how insignificant I was. Fortunately I have an Elephantine thick skin and such school yard nonsense rolls like a water off a ducks back. In fact, I found his bombastic comment to be highly amusing.
But something niggled.
What if I wasn’t so dismissive of such boorish behaviour? What if I didn’t have a thick skin? And then I realised that Mike was actually displaying classic bullying tactics. Not that I felt in the slightest way bullied at the time, it really was and is a storm in a teacup. But, when you wield so much power in the industry you need to behave a little different than if you were in a World of Warcraft chat room.
Another blogger may have been quite intimidated at such comment, which resulted from mild criticism of an SEO conference which happened two years ago.
And that is what niggled.
I don’t like bullies.
I don’t like people who throw their weight around and get on their high horse to gob on the little people. Because other more sensitive bloggers are going to read this and think twice when giving a negative, but honest opinion of an SES conferences. You hardly want Mike and his gang turning up in your comments with verbal baseball bats if you are a meek and mild waif from Chipping Sodbury.
Apparently Mike does have previous form for this kind of behaviour, when I tweeted about this yesterday a few people DM’d me with juicy stories.
Which I’m saving for a future post.
And that is the point.
Social media has created a new playing field.
Gone are the times when powerful executives can instantly silence critics with a few aggressive words.
It’s changed the dynamic of reputation management.
What’s important about this is not how I feel, who gives a toss, right. But how quickly a brand can be tarnished with the erratic behaviour of one of its representatives. Not that I feel that Incisives’ brand has been tarnished. It’s far too big and powerful a corporation for that.
But, what gets posted on the Internet, stays on the Internet.
Such negative outbursts can have a drip drip effect on your brand. Although I doubt anyone took my comments that seriously. They were after all one persons view of London SES and ironically I think SES London does a fine job of putting on a conference and has some great speakers. I simply wished that more of the speakers of the conference I went to were British and less of them American, which for some people seemed to be an heretical opinion.
After that first post on my views of the conference I was half expecting to get the, “after we saved your asses in World War 2 you should be grateful.”
And of course this comes after the Gulf disaster when millions of gallons of British Oil became polluted with American shrimp.
For those who didn’t get it, the above two sentences were ironic and not meant to be taken seriously.
But the problem remains, how do you respond to negative criticism of your product, service or brand online.
This leads me to the headline of this post.
What Mike Should have said.
He should have said something like,
“Whilst I respect your right as a attendee of SES London to express your full and frank opinion I absolutely and utterly disagree with your characterisation of what you experienced. Whilst it may be true you saw what you saw, the majority of the conference attendees found the overall experience of London SES to be useful, interesting, and well worth the admittance price. We value every attendee who visits our conferences and attempt to deliver the best possible conference experience we can muster.
Please accept our apologies for any deficiency in our desire to deliver the best SEO conference experience London can get and give us another chance to show you how good we are. To this end I am sending you two free passes to a show of your choice.”
Can you see the difference between that and, “I recommend that any reader of your post take it with the tiny grain of salt it’s hardly even worth.” Which is part of the comment which was left.
When dealing with a critic never get personal, it’s silly and will make your organisation look shabby and purile.
It’s simply a case of being:
If you have mission statement of striving for customer excellence, then make sure it’s known.
Absolutely confront your critics and even post on their blog, but the aim is to negate further negative comments and ultimately turn the critic into a raving fan.
By using social media you can quickly and effectively nip in the bud any tarnishing of your brand, but it has to be handled in a specific way and not like your some drunken gob-shite in a bar room brawl.
A few people may respect you if you come over like a rabid fan at a cage fighting expo, and indeed the tone of my blog can be that of a scabrous old hag who nips away at its targets with the one snaggled tooth left in her head. But, that’s this blog. I don’t represent a huge publishing corporation.
If anyone thinks, “who the hell are you to be gobbing off with your manky old blog?” You are probably right, I am but a humble blogger who has a very small, but highly effective link building agency. This blog is absolutely a skanky example of someone who does not have the time nor inclination to update the design or properly implement SEO on it.
But I feel I don’t really need to.
I have no problem with being honest about my own and my blogs failings. What’s important to me and I think to a lot of people is credibility and authenticity.
The immediacy and hard light of social media enables us to sniff out the bullshitters. You can actually get quite far in life by bullshitting and crawling up the odd arseole, but I don’t have the skill set for that.
So I simply have to rely on telling it how it is and hoping people take it on face value. Of course I am not naive to believe that you can’t get somewhere in life by not greasing the tracks, one has to only cast a quick gaze and the sycophancy and cliques that inhabit the SEO world to see that it helps. As it does in any other sector, it’s human nature to gravitate to people who share similar opinions and who only say nice things about you.
But, nepotistic behaviour exists to negate excellence.
And people do notice.
Now, some may say I am simply going to “lose friends and alienate people”, as Mike mentioned in his comment. I am not sure if he is saying,” be friendly towards me and don’t alienate me and I will give you goodies”, which appears to be the subtext of what he is saying.
And indeed, I do seem to be getting out the can of petrol and burning bridges, which will probably get banned from SES or at least never invited to speak at SES London.
But, is that really who it works? I would have thought people were chosen on their ability to deliver a highly rewarding and interesting presentation than on their ability to kiss ass and make friends. Isn’t that how a great conference experience is created.
If I’m told, “well you really are a crappy presenter and know nothing of what you speak about”. Which is a point that some may agree with, although I have spoken at a number of SEO conferences such as SMX London,twice, plus I gave a one and a half hour training sessions on social media at SMX, also presented at A4u and SASCON and been invited to hold numerous social media and link building training workshops.
So, I’m not really worried in that side of my ability. But I guess I am not going to win the kiss ass of the year award.
I have written quite a few words on this subject, mainly because reputation management is crucial in this “instant publish” world of social media we live in and I hope I have highlighted and interesting case study on how not to behave when you feel you are under attack.
Mikes’ comment did raise a number of issues that are quite interesting and need to be explored. So in the next few days I will be regularly posting regarding this subject and as London SES is coming up, highly topical.
To be clear, please don’t let this post affect your decision to go to London SES or any other conference. My reaction is simply about the way my view was handled. It’s a great SEO conference and a lot of respected people speak there and share good stuff. It can be a highly valuable experience and a great networking experience and as I said in my post, the good stuff gets talked about in the bar afterwards as the presentations tend to give away knowledge you can pick up on blogs, which I hardly think is a revelation.
But, who has time to read SEO blogs?
This post began as a comment on The 5 must go to UK SEO conferences in 2011, but the comment soon grew too large, so I decided to put it here.
Having spoke at a few of the conferences on the list and been to others, I quickly found out that each one is good for different things. Although, I don’t schlep to many conferences these days they can be great fun and a great way for a service provider to pick up a few clients.
The post covered a poll on the following UK conferences.
1) SES London – February 22nd – February 25th
2) Sascon – May 19th – 20th
3) ProSEO – TBC (October 2011)
4) Think Visibility – March 5th 2011
5) A4U Expo – October 2011 (TBC)
6) International Search Summit – May 2011 (TBC)
7) Ad-tech – 21st/22nd September
8) SMX London – 16th/17th May 2011
As a way of learning it can be very tasty, but don’t get too excited over presentations, which are mostly rehashed blog posts or a sales massage for the speakers services/product/. You can easily get the knowledge elsewhere and there are better ways to fill your knowledge sack at an seo conference.
If you are a business seeking to sup from the cup of secret SEO knowledge, use the conference to get a free consultation. As soon as the speakers finish rush the stage to grab the ear hole of the guru/expert/meister and lay down an ego smoothing bit of flattery, it’s amazing how well this works (especially with me). And then hit them with a specific problem you are having with your online marketing.
The thing is, the real seo knowledge hounds are not in it for the money, they love solving the problems and love being thrown a bone to chew on. Remember, a lot of these guys charge £150 plus an hour for their time and most are picky about taking on new clients, so whatever time you get with them is going to be worth the conference fee.
The next step is to find which watering hole the speakers are going to be sucking up the booze. You will find there are always a hard core of speakers hanging around and these guys love to chew the fat and give away the juice over a pint. You mean they don’t do it in their presentations? Of course they bloody don’t, do you really think an unpaid speaker is going to dish the goodies onto your lap all hot and sticky. They keep those tasty morsels for the guys who pay them £10k a month for SEO services.
Another thing to look out for when choosing a conference is that the most expensive is not usually the best. A lot of conference speakers are chosen by mutual arse scratching rather than their ability to wrap complex issues into a 10 min presentation and make it simple enough for someone who sells something like Chocolate Cheese online.
Another tip is to do research on the speakers and pick the ones that you really like and shoot them off an email saying you are looking forward to seeing them. Don’t try to get an hours worth of consultation for the price of a coffee (if you get the label of a cheapskate it wont disappear quickly), but think of it as laying the ground work for a longer term relationship. Just like in any industry the good service providers are constantly busy and so you need to sell yourself a bit to get them to take you on as a client.
Switching back to those of you who want to carve out a nook in the crowded SEO agency space, a conference is a great place to go to help develop your brand and sniff out who really knows their stuff. For networking I would recommend the smaller, Northern conferences. If you are a Brit you will get more out of the ones not dominated by the Americans. If you are an American it’s a great way to get a tax free trip to the UK.
The point being, if you network with the British rather than the Americans you are more likely to bond and see the people again, making it more likely that they will do you a solid. I remember sitting in front an SES London keynote panel and realising everyone one of the 5 speakers were American and then when going to break bread at the London SEO bash that night, seeing a bunch of our colonial cousins hunkered down having a private dinner. Wagons circled, natives shot on sight.
Meanwhile, at London SEO the party was in full swing and it was a great opportunity to network with people who live just down the road.
And lets face it, Americans are just British people with irony removed and lots of guns in the pick up truck (boy, you’re going to hell for that one). Hmmm, I seem to have been reading too much Jeremy Clarkson lately.
For business and for service providers, don’t get star struck. I realise some would like to stroke the hem of Rand Fishkins’ garment or feel the huge knowledge sack of Aaron Wall, but most of the uber gurus get quickly swept away in a messianic, Pythonesque crowd surge. Whilst others mutter, “He’s not the Messiah, he’s a very naughty boy”.
And of course, a lot of these guys are popular because they are brilliant at SEO and marketing, it’s just a conference is not the best place to schmooze the uber guru.
So, back to the question, which seo conference should I go to? It’s really a question only you can answer as it depends on what you are after.
But to be honest, the best SEO conference to go to this year is the Cornwall SEO Conference of 2011 😉
Today and tomorrow I am at SMX Advanced London, I will be teaching a seminar on Social Media for beginners Tuesday morning for Utalkmarketing. I have been told it’s now sold out, but I’m sure you can sneak in if you don’t mind standing.
If you read this blog and are at SMX, come up and say hi. It’s great to meet anyone in the industry and always interesting to make new friends.
If you need to contact me whilst I am at the conf, best way is to Tweet me.
I will be speaking at the Manchester SEO conference called, SASCON. Although it sounds like a Southern European military region, it’s going to be good as there is a great line up of speakers.
Click here for the website, I think there are still tickets left and they are a lot more reasonable than London conferences.
So if you are in the area, pop in and say hi.
There are some great people going and I’m looking forward to meeting. If you do go, come up and say hi.
It’s going to be a 6 hour drive, any podcasts you think I should download and listen to on the way?
Just looked in my calender and noticed SES London 2010 is coming up next Feb. And they seem to be shipping the Yanks over again.
Not sure if I will be going to this one, the last one had way too many Americans presenting and not enough Brits. I remember one keynote which was 100% American, which seemed to say the British have not enough search engine optimised talent locally to get on the stage and compete with the likes of Jill Whalen. Now I don’t have a problem if it’s SES New York or SES Chicago. But this is SES London.
So to the organisers of SES, show a little more respect for the local talent and if you expect British seo bloggers to be covering the show why not have some of the incredible British seo talent on the stage and stop paying for Americans to be shipped over.
If the organisers don’t know of any British or European people to present and panel at the conference I will be happy to give them a list of some of the best in the business.
It will reduce your carbon footprint too 😉
Disclaimer: I have more US friends than UK friends and some of my family are American and was named after an American and blah blah blah, yada yada yada, so not anti American in any way. But see SES London as a British and not American event.
On Monday I’m off to London to attend an affiliate conference called, A4u Expo. I’m speaking on the Killer Link Building Strategies panel along with Patrick Altoft Jon Myers and Christoph Cemper.
I think there are still tickets available, but going fast. You can get a 10% discount if you use this code SPKD10.
If you can’t get to the conference, make sure you get to the networking parties, which can be just as rewarding. If you do go would love to meet and say hi, if you are reading my blog you must be a cool dude 😉 Best way to connect is to @ me on twitter. My account is Lyndoman Or you can email me lyndon at cornwallseo.com
Really looking forward to this one. SMX and SES are great but at the end of the day they are American and I remember last years SES sitting in one of the panels listening to 5 Americans telling me how I should rank. Surely we have enough talent in this country not to have to rack up the extra carbon shipping the Yanks over?
In fact, come to think of it. Why don’t we have a major UK based seo conference each year? It’s not like we don’t have the talent. Maybe I will put one in Cornwall, have it on the beach and have a sand castle building contest.
I will be speaking at the Search Marketing Expo, in London, May 19th, 2009.
Most of the presentation is ready to go, but I am going to be using my Twitter account to do a little tinkering, throwing out some ideas and generally using it as a three dimensional scribble pad. Hmmmm, not sure the metaphor works but anyway.
The premise of the presentation is “The linker does not give the link because of the content, the link is given because of what is happening in their mind.”
With that in mind I can see why someone has already called it the Zen and Art of Link Building.
As this is the “Blow your Mind” section I can’t get away with delivering a bunch of old and tatty ideas just so as I can promote myself (who would ever do such a thing at a conference) so I am going to work really hard to come up with advanced stuff that can really up your game. There are some techniques which I have found very useful in the past which I have never shared, SMX seems as good a place to talk about them.
It’s going to be a killer panel as the other guys are all highly regarded experts in their field.
Make sure you grab a ticket and come see the show. If you need to learn how to market online, this is the place to be.
I’m covering SES London 2009 this year.
It’s at the Islington Business Design Centre, London. Feb 17 -20
My intention is to interview interesting people and get them to say interesting things. I will use my trusty mp3 recorder and microphone to squeeze juicy comments out of attendees.
Mostly I am interested in the theme of how social media marketing is changing the online marketing world.
So, if you are going, let me know. I should be in the usual watering holes and always up for a chat.
It’s a few days after London SMX 08 and I think my brain and central nervous system have just about calmed down. This was my second conference and the first I presented at. I wasn’t able to go to a lot of the sessions on the first day as the cycles in my brain were being used up thinking about my presentation, and of course I had to rewrite the whole damn thing.
I even had to write it out in longhand as the smart-arse bloke on the registration desk printed it out in teeny text and then told me not to be too funny, cheers mate, very helpful.
It’s interesting though, writing it out in longhand whilst listening to Obama storm to victory, really helped drip the narrative into my brain. And as the presentation was on using psychological techniques to seduce links, it felt right.
The second day was crazy too. I managed to deliver my presentation without tripping up on the way to the podium (my baseline for success) and was able to enjoy the rest of the guys presenting, Tom Critchlow, Jay Young and Wiep Knol.
Between the 4 of us I think we have been responsible for quite a few links, and the party is just getting started.
Here is the main thing I took from the conference.
Content for humans is more important than ever. Exceptional content is vital to getting links. But here’s the thing I come across all the time. Journalists and corporate copywriters, those trained in a traditional, conventional way do not seem to get it. I talk to a lot of seos’ about their content creation and they all bemoan their staff and their lack of fire in their belly and in their text.
I suppose when you clock in and clock out it doesn’t become passionate and vital. Also, a lot of the conventional education for writers these days goes against what works when using content to build links.
There is a formula for creating content for links and it’s easy to learn. But it’s hard for writers to unlearn what doesn’t work. You also have to take into account that writers are a pretty much, messed up in the head bunch, at least the good ones are.
Excellent linkbait, fantastic copy which causes mouthfuls of coffee to be sprayed over a 22 inch, Samsung monitor is very, very hard to do. Which is why people who can write like the devil on a wet and wild weekend can charge a premium rate.
SMX London has made me think about content in a new way, and I think there is a demand for a service on a number of price points which can delver.
SMX Conference regrets.
Didn’t get a chance to chat to Dave Naylor, I really wanted to but it was a whirlwind. Didn’t chat more to a number of my linkbaitcoaching.com people, it would have been great to have sat down with them for a day or two and knock around ideas.
Plus a load of other people I feel guilty about not including in this post, but the kettles about ready.
Note: this post was written a few days after SMX London 2008, and yes it’s late. It’s been lurking in my Wordress Drafts file with 200 other unpublished posts. The reason is I have been insanely busy, mostly with setting up offices and taking on rather large clients who share my Holistic view of social media marketing and seo. But that’s for another post.
I have been asked to speak at Search Marketing Expo, London. I will be speaking on the psychological aspects of creating content with a purpose to build links. Quite a mouthful I know, I need to work on that headline, how about “Mental Linkbaiting”.
I went to SMX London last year, not that I’m a conference junkie, although they are a lot of fun. For someone wanting to up their game they are recommended. A few new things learned here and there should easily pay for the conference fee, plus you get to go and talk to the experts direct and look into their eyes.
Thanks to the guys at SMX for this opportunity. If you do go, come up and say hi. I will be at the London SEO bash on the 4th as well.
It’s that time of year again. London Search Marketing Expo is on the 4th and 5th of November. It’s a British tradition to build a bonfire throwing an effigy of Guy Fawkes onto it, we like to celebrate this burning of Catholic conspirators whilst eating toffee apples and watching fireworks.
Someone has mentioned that a Guy Fawkes effigy will be present at the conference and that a certain Google spam hunters face will adorn the Guy. Surely not?
If you are thinking of going, go. You get to meet some great people and learn some cutting edge techniques. I’m not much of a conference goer as I’m usually too busy, but I am making an effort for this one. It’s a great place to find out how short seo bloggers actually are.
The SMX Lyndon Antcliff bio