Brian Clarke has an informed post about Linkbait. The term is considered sleazy by some people, which is a misunderstanding of how the technique is used generally. The problem I have is how people use it to encapsulate a number of supporting techniques. I find the term limiting, it's not yet ground it's way into everyone's brain to be able to use it without everyone having … [Read more...] about People say Linkbait when they really mean Linkbait

General Baron Kurt von Hammerstein-Equord said, "I divide officers into four classes -- the clever, the lazy, the stupid and the industrious. Each officer possesses at least two of these qualities. Those who are clever and industrious are fitted for the high staff appointments. Use can be made of those who are stupid and lazy. The man who is clever and lazy is fit for the … [Read more...] about What has General Baron Kurt von Hammerstein-Equord got to do with each other?

When I look at my stats, the most important one to me is my comment stats Having a lot of comments means I have been successful in my goal. It's not that I don't care about traffic, it's just as a metric it does not give me the vital information I need. As a metric in social media optimisation, web traffic is the least important metric. … [Read more...] about Traffic as a Metric is less important than Comments

I'm looking at the BMW website and I cannot believe it. They don't seem to know to have unique and descriptive title tags for each page. Who is doing BMW SEO? I have no idea whether it's in house or out house, but for a few quid I could advise them a little better. … [Read more...] about Why are corporates so crap at SEO