Just a quick one, as I have a ton of work to do today.
Recently someone contacted me, noticed one of my old posts, Beginners guide to SEO links would benefit from having a link pointed to content that had just created. I had created it seven years ago and it still gets traffic, although most of the information was applicable to that time, which makes a link proposition to update it attractive.
I checked out the content asking for the link and found it was top notch, something that people who read this blog would benefit from.
So I gave them a link.
The email wasn't fancy, but was polite and to the point.
Is link building that easy?
Well, no because first you have to invest a lot of time into content, then you have to build a contact list and then you have to catch the target at the right time. I read the email 6 days ago but as I am catching up with a lot of work left it till now. And that's the thing, the people you contact have real lives going on and it's really just a case of numbers and .... well you know the rest.
This kind of link building is hard, at least I have always found it hard, because it's a bit of a grind. Wins results though.
I am always willing to link out to people who offer something of value to my readers. That is what keeps the web interesting.