Previously we identified an odd way to rank in google for london safes, and amused ourselves over a hot Fair Trade, Columbian, Arabica.

It’s easy to say how not to do it. And where would most SEO blogs be without snarky criticism? But, how would you rank a web page or site for the keyword london safes?

Looking at the first page of the results – we are using google.co.uk and searching in the UK – we can see that the term is pretty weak and easily dominated.

There probably isn’t a big affiliate push for London Safes and so the professionals are few and far between. So you wouldn’t have to do that much to rank. But unless you were selling safes in London you are probably not going to get an adequate return on your investment.

Steps to ranking for London safes.

Generate content around the keyword, make it useful and to the point.

Commission a report to be written on the new developments of modern safes and publish it as a pdf. Contact all the London security firms giving them access to the pdf and helping them link back to it.

Employ an seo professional to make sure your site is structured correctly, it should be a small job so wouldn’t cost too much. Or you could spend 3 years studying seo and do it yourself. But, by that time your safe business would have gone bust as you wouldn’t have had time to look after it

Forget twitter, Facebook, digg, stumbleupon etc. You don’t need them, the keyword is weak so you are not going to need much to rank for it. Sounds crazy as I sell social media marketing to clients but it’s true.

You really only need to employ social media marketing if you are going after a competitive term, or where there are large, established websites squatting over the results page like a giant Sumo wrestler.

Not everyone needs social media marketing.

Others things you can do are…. Oh come on, do you really need to do more, it’s not like this is hard, and anyway, I’m taking the missus to the Gardens of Heligan today and need to shave.

Maybe next time I will pick a more competitive term.