Will Google +1 Result in the End of Small Business Online?

It’s very simple.

Either Google +1 will affect the search engine results or it will not.

What if it does?

Will the frenetic dash that Digital Media Agencies mean that they then resell their networks to Corporate big gits to help crush the small independent, just as they have on the high street?

A little emotive perhaps.

But what does Google say?

When your ad is shared, Google notes its final landing page URL. When the same URL appears in an organic search listing, the organic listing will include the same personal annotations as would an ad.

Similarly, if a user +1’s one of your organic listings, ads with the same final landing page URL will include the same personal annotations, increasing the chance of your ads getting noticed.

+1’s (whatever their source — organic search, ads, or +1 buttons on publisher sites) is a signal that affects organic search ranking, but +1’s do not change quality scores for ads and ad ranking

How will the +1 button affect my organic search listings?

I had to read it a few times before it sunk in.

Rankings are not going to be affected. It’s just that some hairy seo/social-media-manipulator is going to have their mug next to the search results. As long as you are logged into Google and you circle/follow/adore the hairy seo/social-media-manipulator who has taken the valuable seconds of his existence to +1 it.

My point is this. Is the potential buyer of a cordless power drill, when searching for a Makita 18v going to see and then be influenced by the hairy seo/social-media-manipulator? Or is it going to only other hairy seo/social-media-manipulators who see the results.

I think the latter.

As a commercial persuasion proposition, the Google +1 button will be mostly worthless. The majority of the human effort going into the +1 will stay in the goldfish bowl which the hairy seo/social-media-manipulator lives.

Sometimes the hairy seo/social-media-manipulator does stuff not because it’s going to be of great benefit to the client, but because they have something to sell and the I-don’t-want-to-be-left-behind part of the brain gets excited.

People mistake influence in the hairy seo/social-media-manipulator bubble with an increase in wealth.

I’m not anti social media/social signals/crowd sourcing etc. far from it. But, most of what you hear about it these days is garbage, people need to sell books, fill conferences and get endorsed by the latest over invested fad and so desire has to be created.

It’s as if a food is being sold to hungry people which only increases their hunger.

Stop eating the empty calories.

More like this:
+ 1 button marketing

Great WordPress Plugin of the Day

I found this plugin a while back, it’s called the CBnet Plugin optimizer

What is does is make sure you don’t spam by pinging to much. I add a whole list of ping services to my WordPress blogs and have to make sure when uploading a bunch of posts that the services don’t get too much ping action which leads to a black.

So, I am making CBnet Plugin optimizer plugin of the day.

You really want to have this installed on all your blogs.

A Healthy Disregard for the Impossible

Larry Page is quoted as saying, “the only true failure was not attempting the audacious.” “Even if you fail at your ambitious thing, it’s very hard to fail completely.”

I’m reading, In The Plex, How Google think, works, and shapes our lives. By Steven Levy, (I bought it on the sofa whilst watching Formula One on TV, I love my Kindle)

It strikes me odd, that on this blog – which is sometimes about how to get your website ranked in Google – that we don’t talk about the architects of the system.

Looking around it seems that most other SEO blogs do the same. One reason for this may be the sparse nature of the information about them. We mostly listen to someone who goes by the name of Matt Cutts.

But listening to the thought process and motivation of the guys who actually built the thing may help in understanding how the thing works.

After all, if you try to study the algorithm, it makes sense to study those who created the algorithm.

Indeed, it makes perfect sense to “think like an engineer“, something I now have on my wall after listening to an Ed Dale Video.

Not only think like an engineer, but get into the mindset of someone driven to an end goal that is the incredible.

And so I would say, In The Plex is mandatory reading for anyone working in SEO. If you work at an seo agency, tell the fancy car driving boss that everyone in the company should be bought a copy of the book.

If they turn to you and ask, “what’s the book about?” You should probably consider jumping ship as it can get kinda mind numbing working for the unenlightened.

I’m buying all my link building team a copy.

(it’s all tax deductible against training anyway, duh)

Why I dumped Friends on Facebook

At one point I had a few thousand “friends” on Facebook, most of these were business rather than personal. Not really trusting FB to keep the separation between business and personal as solid as I would like, I have set up a new FB account for this blog.

I realise you can set up fan pages and groups, but I wanted an FB account that was completely owned by Cornwall SEO and to be branded definitively with the blog and the link building business that Cornwall SEO offers.

So, you may find that I have removed you from my personal account, This isn’t because I hate your guts and curse the very ground you walk upon, but it’s the best way I can think of doing it. It would be nice if I could press a button and it all transfer everyone but it is what it is.

If you still think it’s worth connecting with me and Cornwall SEO on Facebook you can do so with this link.

It would be cool if you gave the like button on the right a tinkle too.

If you have an interest in Online Marketing and specifically social media marketing and link building, you may find it very useful.

See you on the FB.