For the past two weeks, I have been putting the normal output of part of the Newsjacking forum on Linbkait Coaching on this blog. These newsjacking reports will soon form the backbone of the Newsjackingalerts.com email service which should be launched next week.
Newsjacking is where you create linkbaity content around a news hook and add your own sping to it so you can get links either within your niche or further afield. The technique has existed as long as my internet memory goes back, but it’s only the past few years the term has become popular.
It’s powerful stuff, a lot of agencies do it in-house, but I want to give the edge to those with smaller resources.