Those who are into comic superheroes control some very tasty, online real estate. You absolutely want to get linked, mentioned, social shared, by these people.
It’s something I do for clients all the time, tap into the content sweetspot of the fan. Usually it’s a group that lives in a sub-pop culture as the success ratio to Google juice given is much higher than with mainstream blogs and websites.
But the Superman/Batman thing is interesting, as it’s more mainstream and we want to tap into the narrative a little differently, possibly a little more broad.
After all, there is already a massive amount of excellent content already around this two chaps. So we need to look at a different angle.
Lets play around with some ideas, feel free to join in.
10 Reasons Superman and Batman Running a Shoe Shop is not a good idea
Yes it’s absurd, but that’s the point. It gets attention, it has high humour potential. If you ran an online shop shop and you had a blog this is a headline that would get attention and get your keyword in. You could of course change “shoe shop” for any other regular, everyday kinda thing.
It’s the concept of holding up something from one world (a man who wears his underpants outside of his clothes and a fitness freak with a bat complex) against something from another world that we see everyday. We all wear shoes (OK, footwear) so we all have a connection to this.
It creates a narrative friction that people have to resolve by clicking through and ingesting the content. This is why it is attractive. It’s wrong and we need to resolve it.
Here are more in that theme:
10 Reasons why Superman and Batman should run a hotel
Why Superman is a cat person and Batman is a dog person
Pizza Delivery, who is faster? Batman or Superman
Would Superman ever drive a Bugatti Veyron? Batman would
You could quite easily intergrate most niches, however boring into this narrative structure, in fact the more boing the better, for example:
You would expect to see Superman at an Accounting Software convention, but not Batman
As I said, you can have a lot of fun with this.
This will be a subject that will be hot for a number of months, so it’s worth opening a file on the subject and start researching it.
This is an article from the forthcoming Newsjacking Alerts service