SMX London 2007
Here’s a tip for first timers at an SMX conference like myself, don’t rush out of the bathroom without drying your hands and then say hi to Danny Sullivan for the first time trying to explain that the moisture on your hands is water and not some other liquid.
My coverage is not the live blogging variety which the most excellent Tamar Weinberg and Lisa Barone serve up. I hadn’t been online since travelling to London as the internet access did not work in my room and I am sure that my mouse hand is suffering muscle wastage.
Suffice it to say Internet access was not the hotels’ best point. The food was superb though, and that goes a long way.
So what I thought I would do is give you my initial perceptions first, then follow up with more posts after I consult my notes.
Although not as star struck as when I found myself in the same cinema as Francis Ford Coppola, but exciting none the less.
During my eleven month stint as a blogger at Cornwallseo.com I have made connections with quite a few people and was quite chuffed at meeting up. People like Simon Heseltine who presented the Reputation and Brand Management Strategies session, which unfortunately I missed.
Dixon Jones who was on the panel of a number of sessions and insisted on dressing like a milkman, not just a white hat, but white all over.
Mostly people were very friendly, even the so called A listers, although a few of them simply grunted and had the look of a constipated gorilla trying standing in line at Tesco buying jumbo sized toilet paper, as I introduced myself and said hi.
Good bloke Rob Kerry AKA Evil green monkey sponsored an open bar at a pub round the corner. A pub so old that you were asked not to jump up and down at the same time, else it might fall down. I kid you not, see Jane Copland for photographic evidence.
Seochicks were in attendence, handing around quality chocolates from Marks and Spencer. Lisa Ditlefsen gave an excellent presentation on facebook, which got the old gray matter working with ideas for clients.
Met Andrew Girdwood representing Big Mouth Media, interesting chap.
Matthew ?Chewy? Trewhella, Customer Solutions Engineer, Google who looked as if he had just got off the stage at Glastonbury. My theory is the scruffier the tech guy the bigger his brain. We had a quick chat about the interesting stuff you can do with Google maps and the new Google Sky. Generated a lot of ideas for linkbait.
Fortunately the Google guy didn’t lose points by banging on about Open Social, which in my opinion is not going to be a success. Yahoo pipes anyone?
I had a few people say they didn’t like the word linkbait and wouldn’t use it in front of clients. I asked what they called it and they mumbled something inaudible and looked at their shoes. The closest I have got to making it respectable to present to straight faced, suit wearing, upstanding members of the business community is “viral content creation”, doesn’t really scan well does it.
Language evolves. Meanings change instantly. Words come in and out of fashion, for example I heard a new meaning to an old term this week. “Muffin Tops”. When I think of muffin tops I think of Seinfeld, but the new meaning is attributed to girls in the UK who wear hip hugging jeans with a skimpy top allowing a nice fold of flesh to dribble over the top of the jeans, where I guess it looks like the over hang of the top of a muffin.
OK, I am trying to stay on topic here.
I met a lot of young lads working as in house seo’s who don’t seem to be vauled. One guy, whose name I shall protect was given a machine gun delivery of how to become and seo consultant by myself and Tom Critchlow. If I were you I would put Tom and the Distilled agency on the “Who to look out for in 2008. Danny, if you’re reading, get the young punk to present a session next year.
It’s interesting to note the number of young guys who have only been in the business for a year or so who show a prococious understanding of the industry. Once you have some knowledge and experience under your belt it’s all about methodology and attitude.
Was it worth it, going to London SMX. Definately. I picked up quite a bit of business, made contact with some very interesting people, developed ideas and possible joint ventures with others and came away with some very interesting insights and tips. So now I’m thinking, SMX West.
If I missed anyone out, apologies. I am going to write up my notes from the sessions over the next few days.
I am writing this in a very nice first class carriage hurtling towards Cornwall and thinking it’s time for a nap.