Why are corporates so crap at SEO
I’m looking at the BMW website and I cannot believe it. They don’t seem to know to have unique and descriptive title tags for each page. Who is doing BMW SEO? I have no idea whether it’s in house or out house, but for a few quid I could advise them a little better.
They don’t even rank for “bmw z4 roadster”. Now before you yell foul. Cool your boots man. I’m looking at the UK BMW page, using the UK version of Google whilst sitting on a 19th Century wooden chair in Cornwall. So when I type in “bmw z4 roadster” I expect the UK website to come up, not the US version. Which might I add uses titles tags, and also uses search engine friendly URLs
So what’s going on here, why doesthe UK arm of BMW thinks it doesn’t need title tags, and not a H1 tag in site. Is the binge drinking culture of the UK seeping into the BMW web development arm and they are down the Dog and Duck rather than reading SEObook.com
Lets compare url length.
The US version is perfect, the UK version needs more than a little work.
The search for bmw z4 roadster canada brings up Ebay in the first place. Yeah, that’s where I want to buy my Beemer from, Ebay.
Actually whilst we talk BMW lets not forget this doozy BMW given Google ‘death penalty’
Yes I know that corporates are slow, but it doesn’t seem to be effecting the US BMW site. Who does the seo for UK BMW, anyone know. Perhaps they would like to explain what the problem is?
Come on guys, don’t let the side down.