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How not to ask for a three way link exchange

May 1, 2007 By Lyndon Antcliff

I received the generic, unsolicited email below asking me to link to crap website 1 and I will get a link back from crap website 2.

Firstly It’s obvious that this is an auto generated email running through a bunch of urls targeting “cornwall”. If they actually read this site they would realise I am an SEO consultant and an SEO blogger. Not the kind of site that will link to a spammy link scheme.

Second, it’s not a pr3 link it’s a pr2, I guess they havn’t caught up with the latest pr change. C’mon guys it’s only a generic email template. Changing is easy.

Third, you really think Google can’t figure out 3 way link structures? Of course they can. What they do with that information is anyones guess, but I doubt they will do nothing. A three way link is a lot easier to detect than paid links.


Check out this thread at Webmaster world
, particularly this quote from “vite_rts”,

My Contribution to this is that I see a lot off sites with 1,000s of incoming links, seriously out ranked in the SERPs by sites with just about 100 inlinks

Here is an example of a request to a 3 way link scheme, my advice is to not indulge.

To the Webmaster/ Website Administrator We are currently undertaking link building work for our client and would like to propose a link exchange to benefit both our client?s website and your own. We will provide a high quality PR3 home page link from one of our own websites: (http://www.cheap-flights4u.com) which is well regarded by the major search engines. Your link will be placed on a quality, content driven page which will drive targeted traffic to your website and help in search engine rankings. Our client would like you to link back to the URL (http://www.treasuretrails.co.uk/trails/cornwall) not the URL listed above. This will provide a mutually beneficial one way link to both your website and our client?s website which will be far more effective than reciprocating links. If you do not want to be contacted by us in the future, please accept our apologies for this email. Please reply to this email with ?no thanks? in the subject line and we will remove you from our potential partners list. If you are interested, please email me when you have added our client?s link, being sure to include the URL location of the link you have added. Also include details of your link that you would like added. We’ll notify after we’ve added your link so you can inspect it. Please use only the link details listed below for the outgoing link Cornwall tourist information, walking in Cornwall, walking Cornwall, walks Cornwall, Cornwall leisure, things to do in Cornwall Many thanks in advance – please contact me with any queries. Lucille Link Building Account Manager ? Sniper Marketing Sniper Marketing UK

BTW I wont “out”, sites to the search engines, but if you send me spam like the above I may use it in an attempt to educate that such practices are not the best way to go. At least not for a site you are marketing long term.

Filed Under: SEO Cornwall

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