{"id":8604,"date":"2016-03-26T15:28:21","date_gmt":"2016-03-26T15:28:21","guid":{"rendered":"https:\/\/www.cornwallseo.com\/search\/?p=8604"},"modified":"2016-11-11T10:30:04","modified_gmt":"2016-11-11T10:30:04","slug":"blog-post-not-forest","status":"publish","type":"post","link":"https:\/\/www.cornwallseo.com\/search\/blog-post-not-forest\/","title":{"rendered":"A blog post is not a forest"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2016\/07\/tree.png\" alt=\"tree\" width=\"898\" height=\"644\" class=\"aligncenter size-full wp-image-8605\" srcset=\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2016\/07\/tree.png 898w, https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2016\/07\/tree-300x215.png 300w, https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2016\/07\/tree-768x551.png 768w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><\/p>\n<p>You write a number of articles which have a common thread, a linear pattern which leads to a conclusion, builds a thesis. You put the articles together and you have a book.<\/p>\n<p>A book is a product, it is not content.<\/p>\n<p>You create a blog post, it exists on a linear time line with other blog posts. But the other blog posts are not read, just the one.<\/p>\n<p>This is <a href=\"https:\/\/www.cornwallseo.com\/search\/2016\/07\/beat-pokemon-go-content-marketing\/\">not a product, this is content<\/a>.<\/p>\n<p>Can a single blog post connect? Or is its purpose simply to draw you towards the other pieces of content, like hooks in velcro. A single one has the weight of morning dew, but together they become a powerful tidal wave.<\/p>\n<p>But that blog post does not exist on its own. It is a tree that resides in the forest with trees that are exactly like it.<\/p>\n<p>Much better noticed, if the tree stands alone in a meadow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You write a number of articles which have a common thread, a linear pattern which leads to a conclusion, builds a thesis. You put the articles together and you have a book. A book is a product, it is not content. You create a blog post, it exists on a linear time line with other [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-8604","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-blogging","7":"entry","8":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A blog post is not a forest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cornwallseo.com\/search\/blog-post-not-forest\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A blog post is not a forest\" \/>\n<meta property=\"og:description\" content=\"You write a number of articles which have a common thread, a linear pattern which leads to a conclusion, builds a thesis. You put the articles together and you have a book. A book is a product, it is not content. You create a blog post, it exists on a linear time line with other [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cornwallseo.com\/search\/blog-post-not-forest\/\" \/>\n<meta property=\"og:site_name\" content=\"Cornwall SEO\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-26T15:28:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-11T10:30:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2016\/07\/tree.png\" \/>\n<meta name=\"author\" content=\"Lyndon Antcliff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lyndoman\" \/>\n<meta name=\"twitter:site\" content=\"@lyndoman\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lyndon Antcliff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cornwallseo.com\/search\/blog-post-not-forest\/\",\"url\":\"https:\/\/www.cornwallseo.com\/search\/blog-post-not-forest\/\",\"name\":\"A blog post is not a forest\",\"isPartOf\":{\"@id\":\"https:\/\/www.cornwallseo.com\/search\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cornwallseo.com\/search\/blog-post-not-forest\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cornwallseo.com\/search\/blog-post-not-forest\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2016\/07\/tree.png\",\"datePublished\":\"2016-03-26T15:28:21+00:00\",\"dateModified\":\"2016-11-11T10:30:04+00:00\",\"author\":{\"@id\":\"https:\/\/www.cornwallseo.com\/search\/#\/schema\/person\/1a858dab7e66700f3ee1769d74a5592c\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.cornwallseo.com\/search\/blog-post-not-forest\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cornwallseo.com\/search\/blog-post-not-forest\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.cornwallseo.com\/search\/blog-post-not-forest\/#primaryimage\",\"url\":\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2016\/07\/tree.png\",\"contentUrl\":\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2016\/07\/tree.png\",\"width\":898,\"height\":644,\"caption\":\"tree\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cornwallseo.com\/search\/blog-post-not-forest\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cornwallseo.com\/search\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A blog post is not a forest\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cornwallseo.com\/search\/#website\",\"url\":\"https:\/\/www.cornwallseo.com\/search\/\",\"name\":\"Cornwall SEO\",\"description\":\"Content Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cornwallseo.com\/search\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cornwallseo.com\/search\/#\/schema\/person\/1a858dab7e66700f3ee1769d74a5592c\",\"name\":\"Lyndon Antcliff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.cornwallseo.com\/search\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/44dd2703f9f8630ebdba6c0b8535fbede7f59867a14631b37a7eae22bd1622ff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/44dd2703f9f8630ebdba6c0b8535fbede7f59867a14631b37a7eae22bd1622ff?s=96&d=mm&r=g\",\"caption\":\"Lyndon Antcliff\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A blog post is not a forest","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cornwallseo.com\/search\/blog-post-not-forest\/","og_locale":"en_GB","og_type":"article","og_title":"A blog post is not a forest","og_description":"You write a number of articles which have a common thread, a linear pattern which leads to a conclusion, builds a thesis. You put the articles together and you have a book. A book is a product, it is not content. You create a blog post, it exists on a linear time line with other [&hellip;]","og_url":"https:\/\/www.cornwallseo.com\/search\/blog-post-not-forest\/","og_site_name":"Cornwall SEO","article_published_time":"2016-03-26T15:28:21+00:00","article_modified_time":"2016-11-11T10:30:04+00:00","og_image":[{"url":"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2016\/07\/tree.png","type":"","width":"","height":""}],"author":"Lyndon Antcliff","twitter_card":"summary_large_image","twitter_creator":"@lyndoman","twitter_site":"@lyndoman","twitter_misc":{"Written by":"Lyndon Antcliff","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.cornwallseo.com\/search\/blog-post-not-forest\/","url":"https:\/\/www.cornwallseo.com\/search\/blog-post-not-forest\/","name":"A blog post is not a forest","isPartOf":{"@id":"https:\/\/www.cornwallseo.com\/search\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cornwallseo.com\/search\/blog-post-not-forest\/#primaryimage"},"image":{"@id":"https:\/\/www.cornwallseo.com\/search\/blog-post-not-forest\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2016\/07\/tree.png","datePublished":"2016-03-26T15:28:21+00:00","dateModified":"2016-11-11T10:30:04+00:00","author":{"@id":"https:\/\/www.cornwallseo.com\/search\/#\/schema\/person\/1a858dab7e66700f3ee1769d74a5592c"},"breadcrumb":{"@id":"https:\/\/www.cornwallseo.com\/search\/blog-post-not-forest\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cornwallseo.com\/search\/blog-post-not-forest\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.cornwallseo.com\/search\/blog-post-not-forest\/#primaryimage","url":"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2016\/07\/tree.png","contentUrl":"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2016\/07\/tree.png","width":898,"height":644,"caption":"tree"},{"@type":"BreadcrumbList","@id":"https:\/\/www.cornwallseo.com\/search\/blog-post-not-forest\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cornwallseo.com\/search\/"},{"@type":"ListItem","position":2,"name":"A blog post is not a forest"}]},{"@type":"WebSite","@id":"https:\/\/www.cornwallseo.com\/search\/#website","url":"https:\/\/www.cornwallseo.com\/search\/","name":"Cornwall SEO","description":"Content Marketing Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cornwallseo.com\/search\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.cornwallseo.com\/search\/#\/schema\/person\/1a858dab7e66700f3ee1769d74a5592c","name":"Lyndon Antcliff","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.cornwallseo.com\/search\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/44dd2703f9f8630ebdba6c0b8535fbede7f59867a14631b37a7eae22bd1622ff?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/44dd2703f9f8630ebdba6c0b8535fbede7f59867a14631b37a7eae22bd1622ff?s=96&d=mm&r=g","caption":"Lyndon Antcliff"}}]}},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Lyndon Antcliff","author_link":"https:\/\/www.cornwallseo.com\/search\/author\/maxmo\/"},"_links":{"self":[{"href":"https:\/\/www.cornwallseo.com\/search\/wp-json\/wp\/v2\/posts\/8604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cornwallseo.com\/search\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cornwallseo.com\/search\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cornwallseo.com\/search\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cornwallseo.com\/search\/wp-json\/wp\/v2\/comments?post=8604"}],"version-history":[{"count":0,"href":"https:\/\/www.cornwallseo.com\/search\/wp-json\/wp\/v2\/posts\/8604\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cornwallseo.com\/search\/wp-json\/wp\/v2\/media?parent=8604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cornwallseo.com\/search\/wp-json\/wp\/v2\/categories?post=8604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cornwallseo.com\/search\/wp-json\/wp\/v2\/tags?post=8604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}