{"id":411,"date":"2007-08-10T09:51:45","date_gmt":"2007-08-10T08:51:45","guid":{"rendered":"https:\/\/www.cornwallseo.com\/search\/index.php\/2007\/08\/10\/how-much-is-knowledge-worth\/"},"modified":"2016-11-11T10:46:59","modified_gmt":"2016-11-11T10:46:59","slug":"how-much-is-knowledge-worth","status":"publish","type":"post","link":"https:\/\/www.cornwallseo.com\/search\/how-much-is-knowledge-worth\/","title":{"rendered":"How much is knowledge worth?"},"content":{"rendered":"<p>There is an interesting debate going on at <a href=\"http:\/\/blog.michellemacphearson.com\/social-marketing-guide-near-completion\/\">michellemacphearson.com<\/a>, when I say an interesting debate what I really mean is a bunch of winging freeloaders want to acquire the intellectual property of Michelle MacPhearson for the price of a big mac.<\/p>\n<p>Michelle has written an ebook about social media marketing and is about to publish, and has initiated a debate on pricing.<!--more--><\/p>\n<p>Unless you release a free or low priced ebook as part of a larger marketing strategy then it&#8217;s stupid to price low. This is not Harry Potter, it wont sell in the gazillions, probably only a few hundred people will buy. Not because it&#8217;s low quality, but because it&#8217;s a teeny tiny market in publishing terms.<\/p>\n<p>Teeny tiny markets require huge prices to justify themselves being written. The only thing a low price will bring you is a wider distribution and a bit of publicity. Note, I didn&#8217;t say readership. I have stacks of unread, free ebooks on my hard drive. But I have no paid for ebooks that I haven?t read three times.<\/p>\n<p>I have not read Michelle?s&#8217; blog up until now, but I intend to. I see her around a lot on the various social networks. I now intend to read and subscribe her blog.<\/p>\n<p>She even has a mob frothed up on <a href=\"http:\/\/sphinn.com\/story\/2417\">Sppppphhhhhhinnnnnn<\/a> with Danny Sullivan looking forward to reading it. How many SEO bloggers are thinking, &#8220;hmmmmppphh, Danny Sullivan never looked forward to any of my stuff.&#8221; Ha! I know I am.<\/p>\n<p>Pricing is a difficult thing, I know I under price for what I can do. But my SEO consultancy and linkbaiting service is a new thing and so my prices reflect that. Before this blog I was riding the Algo roller coaster at the Google funfair, until it finally crashed to the ground. Not that if Google ever owned and ran a roller coaster it would ever do that (my legal department is slapping me with a dead fish) in fact if Google had an Amusement Park I am sure it would be the safest in the World ever.<\/p>\n<p>Anyway, pricing. I also have an ebook which I am writing, The Linkbaiting Playbook or something like that. Basically, everything I have crammed into my noodle about how to write and market linkbait. I would not sell it for less that 40 quid ($80) and I would only sell 500.<\/p>\n<p>Why only 500?<\/p>\n<p>No, it&#8217;s not just to create a sense of urgency, although it will do that. It&#8217;s because I don&#8217;t want the market flooded with my techniques. Yes it may create competitors, but I don&#8217;t see that as a bad thing. I think there is enough to go around, but only for the 500. Hey great domain, &#8220;the500.com&#8221;.<\/p>\n<p>Also, although a lot of this can be taught, there is something that cannot. Also, how many people read ebooks and never implement what is contained within. Yeah, I&#8217;m talking about you.<\/p>\n<p>So with my calculations, I think only 5 people will become out and out competitors, and by then I will   have probably stopped offering my linkbait services to the public and be concentrating on a few choice clients and my own sites.<\/p>\n<p>Yes I know I should throw up an email capture for people to pre-register interest.<\/p>\n<p>You know, I need to write a post about gonzo blogging. Which is pretty much what I do here.<\/p>\n<p>Did you know that Calcium Oxide is one of the oldest chemical compounds used by mankind?<\/p>\n<p>OK, I have to stop now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is an interesting debate going on at michellemacphearson.com, when I say an interesting debate what I really mean is a bunch of winging freeloaders want to acquire the intellectual property of Michelle MacPhearson for the price of a big mac. Michelle has written an ebook about social media marketing and is about to publish, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-411","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-seo-cornwall","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How much is knowledge worth?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cornwallseo.com\/search\/how-much-is-knowledge-worth\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How much is knowledge worth?\" \/>\n<meta property=\"og:description\" content=\"There is an interesting debate going on at michellemacphearson.com, when I say an interesting debate what I really mean is a bunch of winging freeloaders want to acquire the intellectual property of Michelle MacPhearson for the price of a big mac. 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