{"id":3720,"date":"2015-03-25T07:28:39","date_gmt":"2015-03-25T07:28:39","guid":{"rendered":"https:\/\/www.cornwallseo.com\/search\/?p=3720"},"modified":"2016-11-11T10:32:31","modified_gmt":"2016-11-11T10:32:31","slug":"how-can-the-concept-of-viral-content-help-small-business","status":"publish","type":"post","link":"https:\/\/www.cornwallseo.com\/search\/how-can-the-concept-of-viral-content-help-small-business\/","title":{"rendered":"How can the Concept of Viral Content help Small Business?"},"content":{"rendered":"

\"Angry<\/a><\/p>\n

What can small business learn from viral content?<\/strong><\/p>\n

You don\u2019t create viral content.
\nYou create content that can go viral.
\nBut you don\u2019t get to choose if it goes viral or not.
\nIt\u2019s the crowd that gets to decide.<\/p>\n

But we can see what the crowd wants so why don\u2019t we just give it to them?<\/em><\/p>\n

The amount of choice of content at any given point that the crowd can chose to go viral is immense. It is impossible to plan what the crowd will send viral.<\/p>\n

But couldn\u2019t I just spend a lot of money and get the best people together to throw up a viral, like the Old Spice advert?<\/em><\/p>\n

You could, but after spending cash, which would be multiples of 6 figures, and there is no way to be certain that it would go viral.<\/p>\n

But it worked for them.<\/em><\/p>\n

It did, but why have they not repeated it?<\/p>\n

They did, they had a new one out and it had millions of views on Youtube.<\/em><\/p>\n

But they haven\u2019t replicated the success of the one in 2010, the latest one has 1,994,833 views and 4,316 thumbs up, but 1,721 thumbs down. 250 comments, but most of them foul mouthed and snarky.
\nAdidas have consistent hits and have a marketing spend of $1.6 billion and from last year shifted most of that spend to \u201cdigital media spanning real-time content and online video after vowing to \u201cquickly\u201d recover lost market share to Nike.\u201d According to Marketing Week<\/a> <\/p>\n

How is your budget looking?<\/strong><\/p>\n

So what you are saying is that it\u2019s completely not worth the small business trying to throw up a viral?<\/em><\/p>\n

Here\u2019s the thing, you don\u2019t \u201cthrow up a viral.\u201d
\nYou don\u2019t even create a viral, you create content and as I said before the crowd decides if it goes viral or not.<\/p>\n

But why do marketing blogs keep banging on about going viral?<\/em><\/p>\n

Because it\u2019s interesting for readers, big brands have big advertising budgets and also creatives love making content designed to go viral and so will talk about it more.<\/p>\n

So viral content is all fake then?<\/em><\/p>\n

No, if you have a piece of content which goes viral it can be very useful, but if you are going to attempt to go viral, you need to load up on cash and get the right people on board.
\nAlso, it\u2019s useful to be aware, when making a decision to have all the facts. For example do you know how many pieces of content designed to go viral last year, did not?<\/p>\n

No.<\/em><\/p>\n

Exactly. And are you aware of how much money was wasted on content designed to go viral last year?<\/p>\n

No.
\nSo what do I do? How can I take advantage of people being able to send things viral without wasting any cash? <\/em><\/p>\n

Would you want a 100% guarantee that your money would not be wasted?<\/p>\n

Of course.<\/em><\/p>\n

Then you can\u2019t do it, there is no guarantee.
\nHowever, there are elements of this technique which could be useful to you.<\/p>\n

Go on.<\/em><\/p>\n

There are reasons why this content goes viral, it\u2019s all to do with how humans communicate with each other, how stories are used to carry information and to persuade people to do things.<\/p>\n

Like buy my stuff?<\/em><\/p>\n

Yes, you see, \u201cviral\u201d is just a label. What people need are answers to their problems and to feel good about the choices they make.<\/p>\n

Well that\u2019s easy, I do that with my customers all the time on a one to one basis.<\/em><\/p>\n

Exactly, all you really need to do is to translate that to an online setting and produce content which satisfies the needs of people who buy your stuff and the people who like to talk about your stuff.<\/p>\n

Because the people who talk about my stuff, but don\u2019t buy my stuff may tell the people who do buy my stuff.<\/em><\/p>\n

Exactly.<\/p>\n

That is really interesting and it’s giving me a whole different way of looking at things. By the way, are you going to eat that donut?<\/em><\/p>\n

This conversation did not happen. It certainly did not happen with someone who runs a small business in Cornwall I met last year, at the Starbucks in Truro and there absolutely was no donut involved and if there was, there was no way I would have giving it up.<\/strong><\/p>\n

Image source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

What can small business learn from viral content? You don\u2019t create viral content. You create content that can go viral. But you don\u2019t get to choose if it goes viral or not. It\u2019s the crowd that gets to decide. But we can see what the crowd wants so why don\u2019t we just give it to […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[18],"tags":[],"class_list":{"0":"post-3720","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-viral-marketing","7":"entry","8":"has-post-thumbnail"},"yoast_head":"\nHow can the Concept of Viral Content help Small Business?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cornwallseo.com\/search\/how-can-the-concept-of-viral-content-help-small-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How can the Concept of Viral Content help Small Business?\" \/>\n<meta property=\"og:description\" content=\"What can small business learn from viral content? You don\u2019t create viral content. You create content that can go viral. But you don\u2019t get to choose if it goes viral or not. It\u2019s the crowd that gets to decide. 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