{"id":3573,"date":"2015-01-19T12:10:31","date_gmt":"2015-01-19T12:10:31","guid":{"rendered":"https:\/\/www.cornwallseo.com\/search\/?p=3573"},"modified":"2016-11-11T10:32:31","modified_gmt":"2016-11-11T10:32:31","slug":"myth-organic-links","status":"publish","type":"post","link":"https:\/\/www.cornwallseo.com\/search\/myth-organic-links\/","title":{"rendered":"The Myth of Organic Links"},"content":{"rendered":"

\"Organic<\/a><\/p>\n

There are no natural links<\/p>\n

There are no organic links<\/p>\n

But wait, all the seo industry keep banging on about you must have natural this and organic that.<\/p>\n

What I say to that is, “we are not discussing peaches”.<\/p>\n

And I love a good peach<\/p>\n

Quite simply, and I hate to say this as I have a lot of friends (and I even do it myself) doing the natural\/organic, shuffle.<\/p>\n

The reason it exists is one of marketing, rather than something that accurately describes what it does.<\/p>\n

In other words, it’s guff<\/p>\n

It’s marketing guff<\/strong><\/p>\n

Very effective marketing guff.<\/p>\n

As an industry we need to label complex, machine based processes with easy to use fluffy, psuedo hippy terms like “organic”. This helps us sell a service that is imperfect, and hide the fact that we don’t totally know what the hell is going on because Google wont tell us.<\/p>\n

Google will hint that we need to build fields of lush, verdant organic links without a tinge of blackhat (another guff word) pesticide.<\/p>\n

The problem with this is that this is how marketing people talk. But Google is run run by engineers and what we are dealing with is a highly engineered, efficient machine.<\/p>\n

This is the thing to remember<\/p>\n

Google is a machine<\/strong><\/p>\n

What the hell is organic about that?<\/p>\n

Machines are process led, they repeat tasks, they create patterns. Not that you could possibly backward engineer Google. It is one of the most incredible things man has created, I could throw out some mind blowing stats here but you probably already know.<\/p>\n

The Google bot is a machine, but we should be creation content for human beings, content that is amazing<\/a>, magnificent. And it should attract links that humans have been inspired to give.<\/p>\n

Create for humans and not the bot, and please leave the organic stuff at home. It smells.<\/p>\n

Further Reading on this subject:
\n59 Amazing Organic Link Building Articles<\/a>
\nA Look at How Organic Links Have Lost Value<\/a>
\nLink Building Strategies: Organic Link Building<\/a>
\nFree Link Building Tips For 2015<\/a>
\nSEO\u2019s: Time to Revolt Against Google?<\/a><\/p>\n

Image source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

There are no natural links There are no organic links But wait, all the seo industry keep banging on about you must have natural this and organic that. What I say to that is, “we are not discussing peaches”. And I love a good peach Quite simply, and I hate to say this as I […]<\/p>\n","protected":false},"author":2,"featured_media":3574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-3573","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-link-building","8":"entry"},"yoast_head":"\nThe Myth of Organic Links<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cornwallseo.com\/search\/myth-organic-links\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Myth of Organic Links\" \/>\n<meta property=\"og:description\" content=\"There are no natural links There are no organic links But wait, all the seo industry keep banging on about you must have natural this and organic that. 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