{"id":3313,"date":"2014-06-04T09:37:13","date_gmt":"2014-06-04T09:37:13","guid":{"rendered":"https:\/\/www.cornwallseo.com\/search\/?p=3313"},"modified":"2017-05-12T11:04:54","modified_gmt":"2017-05-12T11:04:54","slug":"ben-sherman-shirt-wearing-seo-types-need-learn-apply-eye-liner-effectively","status":"publish","type":"post","link":"https:\/\/www.cornwallseo.com\/search\/ben-sherman-shirt-wearing-seo-types-need-learn-apply-eye-liner-effectively\/","title":{"rendered":"The Ben Sherman shirt wearing SEO types need to learn how to apply eye liner more effectively."},"content":{"rendered":"<p><a href=\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2014\/06\/13437513765_c2554d11cf_b.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3319\" src=\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2014\/06\/13437513765_c2554d11cf_b.jpg\" alt=\"13437513765_c2554d11cf_b\" width=\"967\" height=\"691\" srcset=\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2014\/06\/13437513765_c2554d11cf_b.jpg 967w, https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2014\/06\/13437513765_c2554d11cf_b-300x214.jpg 300w\" sizes=\"auto, (max-width: 967px) 100vw, 967px\" \/><\/a><br \/>\n<object id=\"flashObj\" width=\"370\" height=\"260\" classid=\"clsid:D27CDB6E-AE6D-11cf-96B8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=9,0,47,0\"><param name=\"movie\" value=\"http:\/\/c.brightcove.com\/services\/viewer\/federated_f9?isVid=1\" \/><param name=\"bgcolor\" value=\"#FFFFFF\" \/><param name=\"flashVars\" value=\"videoId=3603747005001&amp;playerID=69900095001&amp;playerKey=AQ~~,AAAAAEabvr4~,Wtd2HT-p_VhJQ6tgdykx3j23oh1YN-2U&amp;domain=embed&amp;dynamicStreaming=true\" \/><param name=\"base\" value=\"http:\/\/admin.brightcove.com\" \/><param name=\"seamlesstabbing\" value=\"false\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"swLiveConnect\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><embed src=\"http:\/\/c.brightcove.com\/services\/viewer\/federated_f9?isVid=1\" bgcolor=\"#FFFFFF\" flashvars=\"videoId=3603747005001&amp;playerID=69900095001&amp;playerKey=AQ~~,AAAAAEabvr4~,Wtd2HT-p_VhJQ6tgdykx3j23oh1YN-2U&amp;domain=embed&amp;dynamicStreaming=true\" base=\"http:\/\/admin.brightcove.com\" name=\"flashObj\" width=\"370\" height=\"260\" seamlesstabbing=\"false\" type=\"application\/x-shockwave-flash\" allowfullscreen=\"allowfullscreen\" swliveconnect=\"true\" allowscriptaccess=\"always\" pluginspage=\"http:\/\/www.macromedia.com\/shockwave\/download\/index.cgi?P1_Prod_Version=ShockwaveFlash\" \/><\/object><\/p>\n<p><em>A report from <a href=\"http:\/\/www.channel4.com\/news\/youtube-pixiwoo-tanya-sprinkle-glitter-lily-pebbles-vivianna\">Channel 4<\/a> regarding those who create makeup videos for Youtube and who are crushing the big brands.<\/em><\/p>\n<p>Yes I am aware that <strong>information architecture is important<\/strong>, and when presenting a website with over 100k web pages to the world, you better be in the hands of a well caffeinated, hardcore SEO type.<\/p>\n<p><strong>But most websites don&#8217;t need an uber SEO super geek.<\/strong><\/p>\n<p>Most can get by on a set of rules which can be learned in a day.<\/p>\n<p>Most business don&#8217;t need a full on SEO, but they do need a bit of lip gloss.<\/p>\n<p><strong>Lets get binary<\/strong><\/p>\n<p>SEO = Anaylitical<br \/>\nSocial media = Emotional<\/p>\n<p>Broadly this is true, but those social media types who get SEO and <strong>those SEO types who get social media will always dominate<\/strong>.<\/p>\n<p>Specialisation in each discipline will always be useful, but that means you become a Cheetah, rather than a Coyote. The Cheetah is a superb killing machine, and has evolved into something that does one thing very, very well and is magnificent. The Coyote on the other hand is a mangy dog, an opportunist willing take whatever it get it&#8217;s stinking paws on.<\/p>\n<p>The Cheetah is endangered.<\/p>\n<p><strong>The Coyote thrives.<\/strong><\/p>\n<p><strong>Becoming an Outlier is not sound strategic thinking<\/strong><\/p>\n<p>We know a few things are certain in the online space, one of those is change.<\/p>\n<ul>\n<li>The mechanism of the platforms and the way people use online platforms such as Google, Facebook etc. will change.<\/li>\n<li>The fundamentals of what attracts people and gets them to do stuff will not change.<\/li>\n<\/ul>\n<p>The emotional trigger is far more likely to get a click through, a retweet, a thumbs up and even a link, than any rational content proposal.<\/p>\n<p>So don&#8217;t you think you should learn about the emotional triggers which should define your content production, if you wish to get links?<\/p>\n<p>This is what I will be teaching for this outing of <a href=\"http:\/\/www.linkbaitcoaching.com\/\">Linkbait Coaching<\/a>. Whaddya mean shameless plug, I don&#8217;t do this as a hobby.<\/p>\n<p>But getting back to these female, make up Youtubers. How can a brand compete with these? It can&#8217;t, so it buys them. They will pound any SEO Rockstar into the ground in a rabid fan based cage fight, they command vast armies of high disposable income, &#8220;OMG I WUV U&#8221;, type people.<\/p>\n<p>Completely irrational, completely emotional. But if you, as the &#8220;Ben Sherman SEO type&#8221;, can watch the above video and take certain techniques from it to add to your poker\/forex\/tech websites then you will win.<\/p>\n<p><a href=\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2014\/06\/4371370253_062c3552bd_b.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3316\" src=\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2014\/06\/4371370253_062c3552bd_b.jpg\" alt=\"4371370253_062c3552bd_b\" width=\"1024\" height=\"819\" srcset=\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2014\/06\/4371370253_062c3552bd_b.jpg 1024w, https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2014\/06\/4371370253_062c3552bd_b-300x239.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><br \/>\n<em><a href=\"https:\/\/www.flickr.com\/photos\/ericbegin\/4371370253\">Image Source<\/a><\/em><br \/>\n<strong>You will become a Coyote.<br \/>\nYou will have evolved.<\/strong><\/p>\n<p>If this resonates and you want to go deeper with this stuff, sign up\u00a0with my <a href=\"https:\/\/www.cornwallseo.com\/search\/content-marketing-consulting\/\">content marketing consultation<\/a>.<\/p>\n<p><em><a href=\"https:\/\/www.flickr.com\/photos\/adam10414\/13437513765\">Image source<\/a> <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A report from Channel 4 regarding those who create makeup videos for Youtube and who are crushing the big brands. Yes I am aware that information architecture is important, and when presenting a website with over 100k web pages to the world, you better be in the hands of a well caffeinated, hardcore SEO type. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-3313","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content-marketing","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ben Sherman shirt wearing SEO types need to learn how to apply eye liner more effectively.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cornwallseo.com\/search\/ben-sherman-shirt-wearing-seo-types-need-learn-apply-eye-liner-effectively\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ben Sherman shirt wearing SEO types need to learn how to apply eye liner more effectively.\" \/>\n<meta property=\"og:description\" content=\"A report from Channel 4 regarding those who create makeup videos for Youtube and who are crushing the big brands. 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