{"id":3206,"date":"2014-03-11T10:32:09","date_gmt":"2014-03-11T09:32:09","guid":{"rendered":"https:\/\/www.cornwallseo.com\/search\/?p=3206"},"modified":"2016-11-11T10:32:50","modified_gmt":"2016-11-11T10:32:50","slug":"why-you-should-build-content-that-lasts-7-years","status":"publish","type":"post","link":"https:\/\/www.cornwallseo.com\/search\/why-you-should-build-content-that-lasts-7-years\/","title":{"rendered":"Why you should build content that lasts 7 years"},"content":{"rendered":"<p><a href=\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2014\/03\/acroplis.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2014\/03\/acroplis.jpg\" alt=\"acroplis\" width=\"640\" height=\"423\" class=\"aligncenter size-full wp-image-3210\" \/><\/a><br \/>\n<a href=\"https:\/\/www.flickr.com\/photos\/lapidim\/\">Pic source<\/a><\/p>\n<p>Just a quick one, as I have a ton of work to do today.<\/p>\n<p>Recently someone contacted me, noticed one of my old posts, <a href=\"https:\/\/www.cornwallseo.com\/search\/2007\/02\/enormous-list-of-the-best-how-to-do-seo-links\/\">Beginners guide to SEO links<\/a> would benefit from having a link pointed to content that had just created. I had created it seven years ago and it still gets traffic, although most of the information was applicable to that time, which makes a link proposition to update it attractive.<\/p>\n<p>I checked out the content asking for the link and found it was top notch, something that people who read this blog would benefit from.<\/p>\n<p>So I gave them a link.<\/p>\n<p>The email wasn&#8217;t fancy, but was polite and to the point.<\/p>\n<p>Is link building that easy?<\/p>\n<p>Well, no because first you have to invest a lot of time into content, then you have to build a contact list and then you have to catch the target at the right time. I read the email 6 days ago but as I am catching up with a lot of work left it till now. And that&#8217;s the thing, the people you contact have real lives going on and it&#8217;s really just a case of numbers and &#8230;. well you know the rest.<\/p>\n<p>This kind of link building is hard, at least I have always found it hard, because it&#8217;s a bit of a grind. Wins results though.<\/p>\n<p>I am always willing to link out to people who offer something of value to my readers. That is what keeps the web interesting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pic source Just a quick one, as I have a ton of work to do today. Recently someone contacted me, noticed one of my old posts, Beginners guide to SEO links would benefit from having a link pointed to content that had just created. I had created it seven years ago and it still gets [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-3206","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-link-building","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why you should build content that lasts 7 years<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cornwallseo.com\/search\/why-you-should-build-content-that-lasts-7-years\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why you should build content that lasts 7 years\" \/>\n<meta property=\"og:description\" content=\"Pic source Just a quick one, as I have a ton of work to do today. Recently someone contacted me, noticed one of my old posts, Beginners guide to SEO links would benefit from having a link pointed to content that had just created. I had created it seven years ago and it still gets [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cornwallseo.com\/search\/why-you-should-build-content-that-lasts-7-years\/\" \/>\n<meta property=\"og:site_name\" content=\"Cornwall SEO\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-11T09:32:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-11T10:32:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2013\/10\/acroplis-300x198.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"198\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lyndon Antcliff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lyndoman\" \/>\n<meta name=\"twitter:site\" content=\"@lyndoman\" \/>\n<meta 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