{"id":312,"date":"2007-05-17T00:27:45","date_gmt":"2007-05-16T23:27:45","guid":{"rendered":"https:\/\/www.cornwallseo.com\/search\/index.php\/2007\/05\/17\/people-say-linkbait-when-they-really-mean-linkbait\/"},"modified":"2019-07-20T14:24:03","modified_gmt":"2019-07-20T14:24:03","slug":"people-say-linkbait-when-they-really-mean-linkbait","status":"publish","type":"post","link":"https:\/\/www.cornwallseo.com\/search\/people-say-linkbait-when-they-really-mean-linkbait\/","title":{"rendered":"People say Linkbait when they really mean Linkbait"},"content":{"rendered":"<p>Brian Clarke has an informed post about <a href=\"https:\/\/www.cornwallseo.com\/search\/index.php\/hire-this-top-performance-linkbaiter\/\">Linkbait<\/a>. The term is considered sleazy by some people, which is a misunderstanding of how the technique is used generally. The problem I have is how people use it to encapsulate a number of supporting techniques. I find the term limiting, it&#8217;s not yet ground it&#8217;s way into everyone&#8217;s brain to be able to use it without everyone having their own interpretation.<!--more--><\/p>\n<p>What some people mean when they say Linkbait is:<\/p>\n<p>   1. Create content which is irresistible to link to<br \/>\n   2. Use social media to market that content<\/p>\n<p>It&#8217;s a new term and so there are different interpretations flying around and that&#8217;s cool. language is organic, it grows with the society using it, it changes, adapts and even gets thrown in the dustbin.<\/p>\n<p>But what linkbait is not is:<\/p>\n<ul>\n<li>  Shady tactic to get you to read a blog<\/li>\n<li>    Social media<\/li>\n<li>   Black hat SEO tactic<\/li>\n<li>  Useless for SEO<\/li>\n<li>   Anything to do with fishing<\/li>\n<\/ul>\n<p>There is nothing shady about it, it&#8217;s simply something that has been crafted to appeal to a hungry crowd which are ravenous for the kind of content presented. It&#8217;s a marketing term pure and simple, it exists to describe a new concept within a new medium. A word was needed, a word was created.<\/p>\n<p>The social media part is something that lends well to this kind of marketing technique. It&#8217;s fast, it&#8217;s responsive, it&#8217;s predictable. Not 100% predictable, but there are things you can rely on. Any good marketer knows how to find the sweet spot. Digg has a sweet spot, all she needs is a little tickle and she gives it up nicely.<\/p>\n<p>But, it&#8217;s wrong to think that social media is the only way linkbait can be marketed. Blog commenting is another good way. Especially if you disagree with the blogger. I love a good old ding dong, it&#8217;s not about winning, it&#8217;s about the ideas that come from the heat of the argument. The <a href=\"https:\/\/www.cornwallseo.com\/search\/index.php\/2007\/05\/03\/beaten-to-a-pulp-social-voting-beats-directories-for-link-building\/\">Directories are dead<\/a> post did that, I took a position, other people countered and I learned something. Fantastic stuff.<\/p>\n<p>So going to someone&#8217;s blog and starting a juicy debate can be really useful when trying to market your little bit of viral content. It gets people emotional, and when people get emotional, they get linking.<\/p>\n<p>There are other vehicles that can carry your linkbait to link heaven. Email is the Daddy of viral marketing. Whatever works works, at the moment it&#8217;s social media and whilst it&#8217;s hot we are going to get our marshmallows out and get toasting.<\/p>\n<p>I like mine crispy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brian Clarke has an informed post about Linkbait. The term is considered sleazy by some people, which is a misunderstanding of how the technique is used generally. The problem I have is how people use it to encapsulate a number of supporting techniques. I find the term limiting, it&#8217;s not yet ground it&#8217;s way into [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-312","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-seo-cornwall","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>People say Linkbait when they really mean Linkbait<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cornwallseo.com\/search\/people-say-linkbait-when-they-really-mean-linkbait\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"People say Linkbait when they really mean Linkbait\" \/>\n<meta property=\"og:description\" content=\"Brian Clarke has an informed post about Linkbait. The term is considered sleazy by some people, which is a misunderstanding of how the technique is used generally. The problem I have is how people use it to encapsulate a number of supporting techniques. 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