{"id":3105,"date":"2014-01-02T12:42:15","date_gmt":"2014-01-02T12:42:15","guid":{"rendered":"https:\/\/www.cornwallseo.com\/search\/?p=3105"},"modified":"2016-11-11T10:33:15","modified_gmt":"2016-11-11T10:33:15","slug":"massive-links-tribe-building","status":"publish","type":"post","link":"https:\/\/www.cornwallseo.com\/search\/massive-links-tribe-building\/","title":{"rendered":"Massive links or Tribe Building"},"content":{"rendered":"

\"totem\"<\/a>
\nPic source<\/a><\/p>\n

As I sit at my desk with crystal blue, Cornish skies out of my window, I clear the inbox of client emails and consider what will 2014 will bring.<\/p>\n

It used to be, one massive link from a website which Google deems as an authority was all you needed to kill it in the ranking pages. Linkbait, infographics, etc. all did that.<\/p>\n

And that was great.<\/p>\n

But now, things have changed. To get links these days, it’s better to forget about link building<\/a>.<\/p>\n

Manipulative link building, (if you want to fluff it up by calling it something like Inbound Marketing<\/a>, content marketing<\/a> etc. knock yourself out) has been negated. But it’s not dead, and SEO is not dead<\/a> yet.<\/p>\n

But link building has gone from the rabid wolf to the one legged coyote<\/a><\/p>\n

Lots of people in the industry have hitched their wagon to a specific aspect of website marketing and will defend their territory when challenged, even with only one leg the Coyote is a animal to be weary of. This is why the industry is slow to change, although compared to any other industry it turns on a dime.<\/p>\n

Google has changed things, they always do. They are like that.<\/p>\n

It’s the animal that can change and adapt which will survive, not the one who can say, “look at my great kills of 2013”<\/p>\n

Past performance is not an indicator of future success<\/strong><\/p>\n

The Cheetah is a fantastic killing machine, honed by evolution to perform one method very well, wait for the weakest, go fast and kill. But it’s the Coyote that thrives, who adapts, who looks at what is happening around it and changes tactics.<\/p>\n

This is what you have to do to survive in 2014.<\/p>\n

I am going to go out on a limb here and state that I don’t think manipulative link building is going to have the same effect as it once had. We are already seeing this happening. You probably don’t consider it “manipulative link building” and may even still believe in Santa. (thankfully my kids don’t yet read this blog, sshhhhh)<\/p>\n

Are links still important, yes they are. But you have to respect Google for being the biggest cat in the jungle and if you annoy it, it will eat you turn you into fertilizer for the weeds.<\/p>\n

Link acquisition<\/a> should still be part of the strategic plan, but it certainly should not lead or be your only tactic.<\/p>\n

What is becoming more clear is that tribe building<\/a> is becoming more and more crucial, I have talked about this way back in 2007 and it was clear even then that this is the way to go.<\/p>\n

Building a tribe is why you should create great content<\/a>, of course links are important but people are more importent. They are they who make up your tribe, and it’s wise to consider what it is your tribe wants, do they want Game of Thrones content<\/a>? Do they want you to help them save time, make money or get laid?<\/p>\n

It’s the tribe you are the servant of, not the bot.
\nAnd don’t think your interests are more worthy than the tribe, if they want Kim Kardashian’s ass<\/a>, then I am afraid you have to give it to them.<\/p>\n

Yes, there will be outliers who kill it with links and end up on a sun drenched beach drinking a cooled beverage. But it’s not a business that can be replicated by most people.<\/p>\n

This year is also going to be about publishing<\/a> to the tribe. and giving them giving them what they want<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pic source As I sit at my desk with crystal blue, Cornish skies out of my window, I clear the inbox of client emails and consider what will 2014 will bring. It used to be, one massive link from a website which Google deems as an authority was all you needed to kill it in […]<\/p>\n","protected":false},"author":2,"featured_media":3337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-3105","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-link-building","8":"entry"},"yoast_head":"\nMassive links or Tribe Building<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cornwallseo.com\/search\/massive-links-tribe-building\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Massive links or Tribe Building\" \/>\n<meta property=\"og:description\" content=\"Pic source As I sit at my desk with crystal blue, Cornish skies out of my window, I clear the inbox of client emails and consider what will 2014 will bring. It used to be, one massive link from a website which Google deems as an authority was all you needed to kill it in […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cornwallseo.com\/search\/massive-links-tribe-building\/\" \/>\n<meta property=\"og:site_name\" content=\"Cornwall SEO\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-02T12:42:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-11T10:33:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2014\/01\/totem-150x1501.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"150\" \/>\n\t<meta property=\"og:image:height\" content=\"150\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lyndon Antcliff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lyndoman\" \/>\n<meta name=\"twitter:site\" content=\"@lyndoman\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lyndon Antcliff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cornwallseo.com\/search\/massive-links-tribe-building\/\",\"url\":\"https:\/\/www.cornwallseo.com\/search\/massive-links-tribe-building\/\",\"name\":\"Massive links or Tribe Building\",\"isPartOf\":{\"@id\":\"https:\/\/www.cornwallseo.com\/search\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cornwallseo.com\/search\/massive-links-tribe-building\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cornwallseo.com\/search\/massive-links-tribe-building\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2014\/01\/totem-150x1501.jpg\",\"datePublished\":\"2014-01-02T12:42:15+00:00\",\"dateModified\":\"2016-11-11T10:33:15+00:00\",\"author\":{\"@id\":\"https:\/\/www.cornwallseo.com\/search\/#\/schema\/person\/1a858dab7e66700f3ee1769d74a5592c\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.cornwallseo.com\/search\/massive-links-tribe-building\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cornwallseo.com\/search\/massive-links-tribe-building\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.cornwallseo.com\/search\/massive-links-tribe-building\/#primaryimage\",\"url\":\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2014\/01\/totem-150x1501.jpg\",\"contentUrl\":\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2014\/01\/totem-150x1501.jpg\",\"width\":150,\"height\":150,\"caption\":\"Tribal marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cornwallseo.com\/search\/massive-links-tribe-building\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cornwallseo.com\/search\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Massive links or Tribe Building\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cornwallseo.com\/search\/#website\",\"url\":\"https:\/\/www.cornwallseo.com\/search\/\",\"name\":\"Cornwall SEO\",\"description\":\"Content Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cornwallseo.com\/search\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cornwallseo.com\/search\/#\/schema\/person\/1a858dab7e66700f3ee1769d74a5592c\",\"name\":\"Lyndon Antcliff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.cornwallseo.com\/search\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/44dd2703f9f8630ebdba6c0b8535fbede7f59867a14631b37a7eae22bd1622ff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/44dd2703f9f8630ebdba6c0b8535fbede7f59867a14631b37a7eae22bd1622ff?s=96&d=mm&r=g\",\"caption\":\"Lyndon Antcliff\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Massive links or Tribe Building","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cornwallseo.com\/search\/massive-links-tribe-building\/","og_locale":"en_GB","og_type":"article","og_title":"Massive links or Tribe Building","og_description":"Pic source As I sit at my desk with crystal blue, Cornish skies out of my window, I clear the inbox of client emails and consider what will 2014 will bring. It used to be, one massive link from a website which Google deems as an authority was all you needed to kill it in […]","og_url":"https:\/\/www.cornwallseo.com\/search\/massive-links-tribe-building\/","og_site_name":"Cornwall SEO","article_published_time":"2014-01-02T12:42:15+00:00","article_modified_time":"2016-11-11T10:33:15+00:00","og_image":[{"width":150,"height":150,"url":"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2014\/01\/totem-150x1501.jpg","type":"image\/jpeg"}],"author":"Lyndon Antcliff","twitter_card":"summary_large_image","twitter_creator":"@lyndoman","twitter_site":"@lyndoman","twitter_misc":{"Written by":"Lyndon Antcliff","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.cornwallseo.com\/search\/massive-links-tribe-building\/","url":"https:\/\/www.cornwallseo.com\/search\/massive-links-tribe-building\/","name":"Massive links or Tribe Building","isPartOf":{"@id":"https:\/\/www.cornwallseo.com\/search\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cornwallseo.com\/search\/massive-links-tribe-building\/#primaryimage"},"image":{"@id":"https:\/\/www.cornwallseo.com\/search\/massive-links-tribe-building\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2014\/01\/totem-150x1501.jpg","datePublished":"2014-01-02T12:42:15+00:00","dateModified":"2016-11-11T10:33:15+00:00","author":{"@id":"https:\/\/www.cornwallseo.com\/search\/#\/schema\/person\/1a858dab7e66700f3ee1769d74a5592c"},"breadcrumb":{"@id":"https:\/\/www.cornwallseo.com\/search\/massive-links-tribe-building\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cornwallseo.com\/search\/massive-links-tribe-building\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.cornwallseo.com\/search\/massive-links-tribe-building\/#primaryimage","url":"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2014\/01\/totem-150x1501.jpg","contentUrl":"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2014\/01\/totem-150x1501.jpg","width":150,"height":150,"caption":"Tribal marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.cornwallseo.com\/search\/massive-links-tribe-building\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cornwallseo.com\/search\/"},{"@type":"ListItem","position":2,"name":"Massive links or Tribe Building"}]},{"@type":"WebSite","@id":"https:\/\/www.cornwallseo.com\/search\/#website","url":"https:\/\/www.cornwallseo.com\/search\/","name":"Cornwall SEO","description":"Content Marketing Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cornwallseo.com\/search\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.cornwallseo.com\/search\/#\/schema\/person\/1a858dab7e66700f3ee1769d74a5592c","name":"Lyndon Antcliff","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.cornwallseo.com\/search\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/44dd2703f9f8630ebdba6c0b8535fbede7f59867a14631b37a7eae22bd1622ff?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/44dd2703f9f8630ebdba6c0b8535fbede7f59867a14631b37a7eae22bd1622ff?s=96&d=mm&r=g","caption":"Lyndon Antcliff"}}]}},"featured_image_src":"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2014\/01\/totem-150x1501.jpg","featured_image_src_square":"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2014\/01\/totem-150x1501.jpg","author_info":{"display_name":"Lyndon Antcliff","author_link":"https:\/\/www.cornwallseo.com\/search\/author\/maxmo\/"},"_links":{"self":[{"href":"https:\/\/www.cornwallseo.com\/search\/wp-json\/wp\/v2\/posts\/3105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cornwallseo.com\/search\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cornwallseo.com\/search\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cornwallseo.com\/search\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cornwallseo.com\/search\/wp-json\/wp\/v2\/comments?post=3105"}],"version-history":[{"count":0,"href":"https:\/\/www.cornwallseo.com\/search\/wp-json\/wp\/v2\/posts\/3105\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cornwallseo.com\/search\/wp-json\/wp\/v2\/media\/3337"}],"wp:attachment":[{"href":"https:\/\/www.cornwallseo.com\/search\/wp-json\/wp\/v2\/media?parent=3105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cornwallseo.com\/search\/wp-json\/wp\/v2\/categories?post=3105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cornwallseo.com\/search\/wp-json\/wp\/v2\/tags?post=3105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}