{"id":3044,"date":"2013-10-14T13:07:36","date_gmt":"2013-10-14T12:07:36","guid":{"rendered":"https:\/\/www.cornwallseo.com\/search\/?p=3044"},"modified":"2016-11-11T10:33:15","modified_gmt":"2016-11-11T10:33:15","slug":"content-marketing","status":"publish","type":"post","link":"https:\/\/www.cornwallseo.com\/search\/content-marketing\/","title":{"rendered":"9 Keys to Effective Content Marketing"},"content":{"rendered":"<p><a href=\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2013\/10\/5349830135_c800dd0246_z.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2013\/10\/5349830135_c800dd0246_z.jpg\" alt=\"5349830135_c800dd0246_z\" width=\"640\" height=\"425\" class=\"aligncenter size-full wp-image-3052\" \/><\/a><\/p>\n<p>1. <a href=\"http:\/\/thefuturebuzz.com\/2013\/06\/19\/its-still-not-about-content-its-about-passion\/\">Content<\/a> has to have <a href=\"http:\/\/kylelacy.com\/10-ways-to-build-and-focus-on-passionate-content\/\">passion<\/a><\/p>\n<p>2. Content should have a <a href=\"http:\/\/ascendworks.com\/inbound-marketing-and-the-compound-interest-effect\/\">compounding interest effect<\/a><\/p>\n<p>3. Content should be seen as a <a href=\"http:\/\/econsultancy.com\/uk\/blog\/62780-15-ways-to-optimise-your-evergreen-content-strategy\">long term asset<\/a><\/p>\n<p>4. Content should <a href=\"http:\/\/www.tone.co.uk\/social-media-growing-fashion-brands\/\">inform the reader<\/a> of how to feel about your <a href=\"http:\/\/contentmarketinginstitute.com\/2013\/09\/branded-content-make-emotional-connection\/\">brand<\/a><\/p>\n<p>5. Content creation should involve <a href=\"http:\/\/www.blog-growth.com\/build-a-fan-base-fast-by-emotions\/\">building<\/a> a <a href=\"http:\/\/www.outandaboutmarketing.com\/2013\/06\/targeting-facebook-fans-with-your-content-using-built-in-tools-guest-blog-post\/\">network<\/a> of <a href=\"http:\/\/www.sitevisibility.co.uk\/blog\/2013\/03\/20\/how-to-build-a-fan-base-for-your-new-website\/\">fans<\/a><\/p>\n<p>6. <a href=\"http:\/\/www.inc.com\/janine-popick\/cant-measure-your-content-marketing-efforts-think-again!.html\">Content<\/a> should <a href=\"http:\/\/www.bitrebels.com\/social\/measure-effectiveness-content-marketing\/\">deliver<\/a> a <a href=\"http:\/\/online-behavior.com\/emetrics\/measure-content-marketing\">measurable<\/a> and <a href=\"http:\/\/www.convinceandconvert.com\/content-marketing-2\/the-4-types-of-content-metrics-that-matter\/\">effective<\/a> <a href=\"http:\/\/socialmediatoday.com\/pamdyer\/1694666\/content-marketing-how-measure-its-effectiveness-infographic\">ROI<\/a><\/p>\n<p>7. <a href=\"http:\/\/moz.com\/blog\/how-unique-does-content-need-to-be-to-perform-well-in-search-engines-whiteboard-friday\">Content<\/a> should be <a href=\"http:\/\/www.distilled.net\/blog\/marketing\/redefining-unique-content\/\">unique<\/a><\/p>\n<p>8. Content should <a href=\"http:\/\/www.seocopywriting.com\/content-marketing\/how-to-resonate-with-your-readers-through-web-page-tone-and-feel\/\">resonate<\/a> with the <a href=\"http:\/\/kaiserthesage.com\/content-marketing-ux\/\">targeted<\/a> <a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33747\/How-to-Create-Content-That-Actually-Resonates-With-Your-Readers.aspx\">reader<\/a><\/p>\n<p>9. All <a href=\"http:\/\/www.portent.com\/data\/content-inventory\/#audit-step-1-do-an-inventory\">content<\/a> should be part of a <a href=\"http:\/\/www.verticalmeasures.com\/content-strategy\/how-much-does-content-strategy-cost\/\">strategic<\/a> <a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2012\/11\/28\/content-strategy\">content<\/a> <a href=\"http:\/\/www.strategyinternetmarketing.co.uk\/framework-of-an-effective-content-marketing-strategy\/\">plan<\/a><\/p>\n<p><em><a href=\"http:\/\/www.flickr.com\/photos\/light_seeker\/\">Picture Source<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Content has to have passion 2. Content should have a compounding interest effect 3. Content should be seen as a long term asset 4. Content should inform the reader of how to feel about your brand 5. Content creation should involve building a network of fans 6. Content should deliver a measurable and effective [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-3044","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-content-marketing","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Keys to Effective Content Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cornwallseo.com\/search\/content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Keys to Effective Content Marketing\" \/>\n<meta property=\"og:description\" content=\"1. Content has to have passion 2. Content should have a compounding interest effect 3. Content should be seen as a long term asset 4. Content should inform the reader of how to feel about your brand 5. Content creation should involve building a network of fans 6. Content should deliver a measurable and effective [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cornwallseo.com\/search\/content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Cornwall SEO\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-14T12:07:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-11T10:33:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2013\/10\/5349830135_c800dd0246_z.jpg\" \/>\n<meta name=\"author\" content=\"Lyndon Antcliff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lyndoman\" \/>\n<meta name=\"twitter:site\" content=\"@lyndoman\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lyndon Antcliff\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cornwallseo.com\/search\/content-marketing\/\",\"url\":\"https:\/\/www.cornwallseo.com\/search\/content-marketing\/\",\"name\":\"9 Keys to Effective Content Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.cornwallseo.com\/search\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cornwallseo.com\/search\/content-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cornwallseo.com\/search\/content-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2013\/10\/5349830135_c800dd0246_z.jpg\",\"datePublished\":\"2013-10-14T12:07:36+00:00\",\"dateModified\":\"2016-11-11T10:33:15+00:00\",\"author\":{\"@id\":\"https:\/\/www.cornwallseo.com\/search\/#\/schema\/person\/1a858dab7e66700f3ee1769d74a5592c\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.cornwallseo.com\/search\/content-marketing\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cornwallseo.com\/search\/content-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.cornwallseo.com\/search\/content-marketing\/#primaryimage\",\"url\":\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2013\/10\/5349830135_c800dd0246_z.jpg\",\"contentUrl\":\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2013\/10\/5349830135_c800dd0246_z.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cornwallseo.com\/search\/content-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cornwallseo.com\/search\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"9 Keys to Effective Content Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cornwallseo.com\/search\/#website\",\"url\":\"https:\/\/www.cornwallseo.com\/search\/\",\"name\":\"Cornwall SEO\",\"description\":\"Content Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cornwallseo.com\/search\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cornwallseo.com\/search\/#\/schema\/person\/1a858dab7e66700f3ee1769d74a5592c\",\"name\":\"Lyndon Antcliff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.cornwallseo.com\/search\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/44dd2703f9f8630ebdba6c0b8535fbede7f59867a14631b37a7eae22bd1622ff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/44dd2703f9f8630ebdba6c0b8535fbede7f59867a14631b37a7eae22bd1622ff?s=96&d=mm&r=g\",\"caption\":\"Lyndon Antcliff\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"9 Keys to Effective Content Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cornwallseo.com\/search\/content-marketing\/","og_locale":"en_GB","og_type":"article","og_title":"9 Keys to Effective Content Marketing","og_description":"1. 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