{"id":2889,"date":"2013-08-07T16:08:33","date_gmt":"2013-08-07T15:08:33","guid":{"rendered":"https:\/\/www.cornwallseo.com\/search\/?p=2889"},"modified":"2016-11-11T10:33:31","modified_gmt":"2016-11-11T10:33:31","slug":"bongo-bongo-land-newsjacking-example","status":"publish","type":"post","link":"https:\/\/www.cornwallseo.com\/search\/bongo-bongo-land-newsjacking-example\/","title":{"rendered":"Bongo Bongo land Newsjacking case study"},"content":{"rendered":"<p><a href=\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2013\/08\/73593_10152084494473154_505082738_n.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2890\" src=\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2013\/08\/73593_10152084494473154_505082738_n.jpg\" alt=\"73593_10152084494473154_505082738_n\" width=\"640\" height=\"480\" \/><\/a><\/p>\n<p>This was a newsjacking campaign I ran today for a client, which I intend to use as a case study. It was a great success and proves that newsjacking as a marketing tool is effective when the right news story comes along, matched up with the right client and properly implemented.<\/p>\n<p>A UKIP MEP, Gofrey Bloom has said that all foreign aid should be cut to Bongo Bongo Land, on the <a href=\"http:\/\/www.bbc.co.uk\/news\/uk-23597233\">BBC<\/a><\/p>\n<p>In response, a <a href=\"http:\/\/on.fb.me\/15NKTwf\">Dundee music shop<\/a> has sent the UKIP MEP a set of bongos and suggested that UKIP get a float at the Notting Hill Carnival where Godfrey can pound away and connect with the real people of Britain.<\/p>\n<p>We hope that Mr Bloom puts in plenty of practice on his bongos.<\/p>\n<p><em>Update<\/em><\/p>\n<p>It now has a mention in the Guido Fawkes blog and ST.tv and the local paper is running a story on it.<br \/>\nThe thing I am now telling my coaching group is to stop thinking about SEO and mucking around with tool after tool and start concentrating on what people are talking about. People talk about the news, so pick a story and run with it.<\/p>\n<p>I will detail all about it in a future post.<\/p>\n<p><em>Update number 2<\/em><br \/>\n<a href=\"http:\/\/metro.co.uk\/2013\/08\/07\/ukip-mep-godfrey-bloom-given-free-bongos-after-bongo-bongo-land-comments-3915974\/\">We made the Metro<\/a><\/p>\n<p><em>Update number 3<\/em><\/p>\n<p>You can find the press release <a href=\"https:\/\/www.cornwallseo.com\/search\/2013\/08\/press-release-for-bongo-bongoland-campaign\/\">here<\/a><\/p>\n<p><a href=\"http:\/\/www.eveningtelegraph.co.uk\/news\/local\/ukip-mep-receives-bongo-gift-from-dundee-store-1.119037\">Mention in the local paper<\/a><\/p>\n<p><a href=\"http:\/\/www.mi-pro.co.uk\/index.php\/news\/read\/godfrey-bloom-bags-a-pair-of-bongos-from-rainbow-music\/017991\">Music press<\/a><\/p>\n<p>If you want to know more about Newsjacking and would like an expert to consult with you on implementing it into your own marketing strategy, then contact me about <a href=\"https:\/\/www.cornwallseo.com\/search\/content-marketing-consulting\/\">content marketing<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This was a newsjacking campaign I ran today for a client, which I intend to use as a case study. It was a great success and proves that newsjacking as a marketing tool is effective when the right news story comes along, matched up with the right client and properly implemented. A UKIP MEP, Gofrey [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[10],"tags":[],"class_list":{"0":"post-2889","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-newsjacking","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bongo Bongo land Newsjacking case study<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cornwallseo.com\/search\/bongo-bongo-land-newsjacking-example\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bongo Bongo land Newsjacking case study\" \/>\n<meta property=\"og:description\" content=\"This was a newsjacking campaign I ran today for a client, which I intend to use as a case study. It was a great success and proves that newsjacking as a marketing tool is effective when the right news story comes along, matched up with the right client and properly implemented. A UKIP MEP, Gofrey [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cornwallseo.com\/search\/bongo-bongo-land-newsjacking-example\/\" \/>\n<meta property=\"og:site_name\" content=\"Cornwall SEO\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-07T15:08:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-11T10:33:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2013\/08\/73593_10152084494473154_505082738_n.jpg\" \/>\n<meta name=\"author\" content=\"Lyndon Antcliff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lyndoman\" \/>\n<meta name=\"twitter:site\" content=\"@lyndoman\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lyndon Antcliff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cornwallseo.com\/search\/bongo-bongo-land-newsjacking-example\/\",\"url\":\"https:\/\/www.cornwallseo.com\/search\/bongo-bongo-land-newsjacking-example\/\",\"name\":\"Bongo Bongo land Newsjacking case study\",\"isPartOf\":{\"@id\":\"https:\/\/www.cornwallseo.com\/search\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cornwallseo.com\/search\/bongo-bongo-land-newsjacking-example\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cornwallseo.com\/search\/bongo-bongo-land-newsjacking-example\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2013\/08\/73593_10152084494473154_505082738_n.jpg\",\"datePublished\":\"2013-08-07T15:08:33+00:00\",\"dateModified\":\"2016-11-11T10:33:31+00:00\",\"author\":{\"@id\":\"https:\/\/www.cornwallseo.com\/search\/#\/schema\/person\/1a858dab7e66700f3ee1769d74a5592c\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.cornwallseo.com\/search\/bongo-bongo-land-newsjacking-example\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cornwallseo.com\/search\/bongo-bongo-land-newsjacking-example\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.cornwallseo.com\/search\/bongo-bongo-land-newsjacking-example\/#primaryimage\",\"url\":\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2013\/08\/73593_10152084494473154_505082738_n.jpg\",\"contentUrl\":\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2013\/08\/73593_10152084494473154_505082738_n.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cornwallseo.com\/search\/bongo-bongo-land-newsjacking-example\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cornwallseo.com\/search\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bongo Bongo land Newsjacking case study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cornwallseo.com\/search\/#website\",\"url\":\"https:\/\/www.cornwallseo.com\/search\/\",\"name\":\"Cornwall SEO\",\"description\":\"Content Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cornwallseo.com\/search\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cornwallseo.com\/search\/#\/schema\/person\/1a858dab7e66700f3ee1769d74a5592c\",\"name\":\"Lyndon Antcliff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.cornwallseo.com\/search\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/44dd2703f9f8630ebdba6c0b8535fbede7f59867a14631b37a7eae22bd1622ff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/44dd2703f9f8630ebdba6c0b8535fbede7f59867a14631b37a7eae22bd1622ff?s=96&d=mm&r=g\",\"caption\":\"Lyndon Antcliff\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bongo Bongo land Newsjacking case study","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cornwallseo.com\/search\/bongo-bongo-land-newsjacking-example\/","og_locale":"en_GB","og_type":"article","og_title":"Bongo Bongo land Newsjacking case study","og_description":"This was a newsjacking campaign I ran today for a client, which I intend to use as a case study. 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