{"id":2820,"date":"2013-07-21T11:57:34","date_gmt":"2013-07-21T10:57:34","guid":{"rendered":"https:\/\/www.cornwallseo.com\/search\/?p=2820"},"modified":"2016-11-11T10:33:31","modified_gmt":"2016-11-11T10:33:31","slug":"batman-superman-newsjacking-ideas","status":"publish","type":"post","link":"https:\/\/www.cornwallseo.com\/search\/batman-superman-newsjacking-ideas\/","title":{"rendered":"Batman Superman Newsjacking ideas"},"content":{"rendered":"

\"batman-superman\"<\/a>
\nSo now we now it’s going to be happening.<\/p>\n

Batman and Superman to team up in new film<\/a><\/p>\n

Those who are into comic superheroes control some very tasty, online real estate. You absolutely want to get linked, mentioned, social shared, by these people.<\/p>\n

It’s something I do for clients all the time, tap into the content sweetspot of the fan<\/strong>. Usually it’s a group that lives in a sub-pop culture as the success ratio to Google juice given is much higher than with mainstream blogs and websites.<\/p>\n

But the Superman\/Batman thing is interesting, as it’s more mainstream and we want to tap into the narrative a little differently, possibly a little more broad.<\/p>\n

After all, there is already a massive amount of excellent content already around this two chaps. So we need to look at a different angle.<\/p>\n

Lets play around with some ideas, feel free to join in.<\/p>\n

10 Reasons Superman and Batman Running a Shoe Shop is not a good idea<\/strong>
\nYes it’s absurd, but that’s the point. It gets attention, it has high humour potential. If you ran an online shop shop and you had a blog this is a headline that would get attention and get your keyword in. You could of course change “shoe shop” for any other regular, everyday kinda thing.<\/p>\n

It’s the concept of holding up something from one world (a man who wears his underpants outside of his clothes and a fitness freak with a bat complex) against something from another world that we see everyday. We all wear shoes (OK, footwear) so we all have a connection to this.<\/p>\n

It creates a narrative friction that people have to resolve by clicking through and ingesting the content. This is why it is attractive. It’s wrong and we need to resolve it.<\/p>\n

Here are more in that theme:<\/p>\n

10 Reasons why Superman and Batman should run a hotel
\nWhy Superman is a cat person and Batman is a dog person
\nPizza Delivery, who is faster? Batman or Superman
\nWould Superman ever drive a Bugatti Veyron? Batman would<\/p>\n

You could quite easily intergrate most niches, however boring into this narrative structure, in fact the more boing the better, for example:<\/p>\n

You would expect to see Superman at an Accounting Software convention, but not Batman<\/strong><\/p>\n

As I said, you can have a lot of fun with this.
\nThis will be a subject that will be hot for a number of months, so it’s worth opening a file on the subject and start researching it.<\/p>\n

This is an article from the forthcoming Newsjacking<\/a> Alerts service<\/em><\/p>\n