{"id":2345,"date":"2012-08-29T08:24:02","date_gmt":"2012-08-29T07:24:02","guid":{"rendered":"https:\/\/www.cornwallseo.com\/search\/?p=2345"},"modified":"2016-11-11T10:33:48","modified_gmt":"2016-11-11T10:33:48","slug":"when-seo-no-longer-works-what-will-you-do","status":"publish","type":"post","link":"https:\/\/www.cornwallseo.com\/search\/when-seo-no-longer-works-what-will-you-do\/","title":{"rendered":"When seo no longer works what will you do?"},"content":{"rendered":"<p>You know that seo article that seems to pop up every month, usually under the guise of &#8220;seo is dead&#8221;?<\/p>\n<p><strong>Well, what if you could no longer manipulate the search engine results pages?<\/strong><\/p>\n<p>What if Google decided to serve up different but relevant results  on a seven day cycle?<\/p>\n<p>There would be chaos in the seo World (again).<\/p>\n<p>If you are in the seo industry step back for one moment and ask yourself a question. Do you think it&#8217;s sensible to build your business dependent on the whims of another company? A company who does not rely on you for it&#8217;s bread, and in many ways thinks you are scum?<\/p>\n<p>But the thing is, as I write this, seo works. Even with Panda, Penguin and the not often talked about, Polar Bear &#8211; crappy links work, paid links work, even Xrummer blasts still works.<\/p>\n<p><strong>And whilst they work they will still be used.<\/strong><\/p>\n<p>It would be nuts not to take advantage of that.<\/p>\n<p>Such practices are regarded by some as snake oil, but with snake oil there are zero results.<\/p>\n<p>However, the <strong>positive effect that these practices give could be gone tomorrow<\/strong>. But you always knew that didn&#8217;t you.<\/p>\n<p>Surely you have a back up plan?<\/p>\n<p>Surely you didn&#8217;t think it would be the same forever?<\/p>\n<p>Ed Dale thinks that <a href=\"http:\/\/www.eddale.co\/market-leadership\/googageddon\">Winter is coming<\/a>.<\/p>\n<p>Usually I take little notice of articles on this theme as it is overused and sensationalised. Most people who do the &#8220;seo is dead&#8221; article tend to be those who don&#8217;t get linkbait.<\/p>\n<p>But Ed gets linkbait.<\/p>\n<p>And he has announced winter is coming <a href=\"http:\/\/www.eddale.co\/internetmarketing\/the-coming-googageddon\">more than once<\/a>.<\/p>\n<p>When someone like Ed says stuff like this, I listen.<\/p>\n<p>Don&#8217;t bother looking for this stuff on seo blogs, you really think they are going to pronounce the death of their business?<\/p>\n<p><strong>Own your traffic source<\/strong><\/p>\n<p>This website has ironically never really bothered much about Google rankings, this is because people who buy my services tend to connect over Twitter or chat to me after a conference presentation or hear about me on the grapevine.<\/p>\n<p>Social media brings in the bread, so why bother with Google?<\/p>\n<p>Linkbait interests me because linkbait is fundamentally about attracting people, engaging them and causing reaction, the fact is we slap a label on it and call it linkbait and use it to get links. But the skills and techniques you learn as a linkbaiter can easily be used for other purposes.<\/p>\n<ul>\n<li>Sales pages<\/li>\n<li>Branding<\/li>\n<li>Pre sell<\/li>\n<li>Advertising<\/li>\n<li>Email marketing<\/li>\n<li>Blogging<\/li>\n<\/ul>\n<p>etc.<\/p>\n<p>You don&#8217;t have to rely on Google if:<\/p>\n<ul>\n<li>If you are into creating apps for the iPhone<\/li>\n<li>\nYou have an email list<\/li>\n<li>You are a market leader<\/li>\n<li>If you have a membership site<\/li>\n<li>If when you Tweet enough people listen<\/li>\n<li>If you pwn Facebook<\/li>\n<li>\nYou make the best donuts on the block<\/li>\n<\/ul>\n<p>etc.<\/p>\n<p>I have no idea when things will change. But they will.<\/p>\n<p>Prepare! For winter is about to fall and the dead will roam the land.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You know that seo article that seems to pop up every month, usually under the guise of &#8220;seo is dead&#8221;? Well, what if you could no longer manipulate the search engine results pages? What if Google decided to serve up different but relevant results on a seven day cycle? There would be chaos in the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"post-2345","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-seo-discussion","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>When seo no longer works what will you do?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cornwallseo.com\/search\/when-seo-no-longer-works-what-will-you-do\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When seo no longer works what will you do?\" \/>\n<meta property=\"og:description\" content=\"You know that seo article that seems to pop up every month, usually under the guise of &#8220;seo is dead&#8221;? 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