{"id":2221,"date":"2012-07-06T10:05:00","date_gmt":"2012-07-06T09:05:00","guid":{"rendered":"https:\/\/www.cornwallseo.com\/search\/?p=2221"},"modified":"2016-11-11T10:33:48","modified_gmt":"2016-11-11T10:33:48","slug":"content-marketing-is-making-every-brand-a-publisher","status":"publish","type":"post","link":"https:\/\/www.cornwallseo.com\/search\/content-marketing-is-making-every-brand-a-publisher\/","title":{"rendered":"Content Marketing is making every Brand a Publisher"},"content":{"rendered":"

We know a massive disruption<\/strong> is occurring right now in publishing. Not only are old media like Newspapers under attack from the likes of blogs, but brands themselves are taking to online publishing or what some call content marketing.<\/p>\n

Before, these brands would advertise in the old media, taking out adverts and buying advertorials. Now the brands themselves are creating content in which to build their brand, attract new customers, increase customer attention etc.<\/p>\n

Although technology is allowing a brand or small business to become a publisher of web content and little cost, it is the story or the narrative of the message that is the true King.<\/p>\n

Because, it’s not that content is king<\/strong>, most are wrong about this. Content is not King, it’s actually worthless. What is King is The Story<\/strong>. Unless the narrative grabs<\/strong> you emotionally and pulls you in, the content may as well be a pile of grey dust, stepped over on the way to buy a donut.<\/p>\n

A lot of online properties have built themselves on foundations of waste pits<\/strong> of garbage content, churned out with no love and a couple of dollars thrown the writers way. Google with it’s not too recent updates put paid to that.<\/p>\n

You can no longer build empires of online real estate using the Pyramid method, where the lowest level is garbage and links up to the next level which gets better and better in quality, till at the summit you actually get to the point where you have something you actually want to read.<\/p>\n

Efficiencies in scale are always important when it comes to publishing. But if the content you produce does not resonate, does not connect, what’s the point.<\/p>\n

Teaching content marketing on Linkbait Coaching<\/a> daily means I come into contact with people who get this, along with:<\/p>\n