{"id":1777,"date":"2011-12-28T13:28:35","date_gmt":"2011-12-28T12:28:35","guid":{"rendered":"https:\/\/www.cornwallseo.com\/search\/?p=1777"},"modified":"2016-11-11T10:41:36","modified_gmt":"2016-11-11T10:41:36","slug":"link-building-email-newsletter-for-cornwall-seo","status":"publish","type":"post","link":"https:\/\/www.cornwallseo.com\/search\/link-building-email-newsletter-for-cornwall-seo\/","title":{"rendered":"Link building Email Newsletter for Cornwall SEO"},"content":{"rendered":"

Email is not in any way sexy or new.<\/strong><\/p>\n

Usually it’s the new thing that grabs the crowds attention and sends them running in the direction that the Guru has just pointed them in, selling them an Ebook with a tasty recurring post sale offer of course.<\/p>\n

Mostly the crowd moves towards the new thing because they are searching for something that will stop their pain. The thinking being that the new thing will more likely offer a solution than something that is older.<\/p>\n

The reality is, it’s not what is one offer that is the problem. It’s the attitude of the crowd.<\/p>\n

The Internet speeds up this natural phenomenon and creates this mob that is akin to a cyber pinball, made up of millions of identities, bouncing from one new thing to the next new, new thing.<\/p>\n

I’m no anthropological expert but I kinda think there was a time when one human said to another, “Check out this rock, it’s really good for bashing our enemies heads in”.
\n“No, no,” says another, “Try my rock, it has a beveled, rounded base with a soothing blue gradiated colour within the rock.”
\n“Cool, lets all get one”.<\/p>\n

Meanwhile the tinkerer, or nerd, or geek of the tribe is wondering what happens if he attaches a rock to the top of a stick. Creating a more effective head bashing tool.<\/p>\n

The point being, it’s hard wired within us to look for more effective solutions. This is what creates a thirst within us for the new, new thing.<\/p>\n

Just because it’s new doesn’t mean it’s effective<\/strong><\/p>\n

Here is my point.<\/p>\n

This year I started an email newsletter, focussing on link building. It’s a low noise high signal newsletter, I’ve sent less than a handful of emails out this year. But, it has been extremely effective as a communication and sales tool.<\/p>\n

In terms of the Internet Email is very old and un-sexy.<\/p>\n

I sent out the latest newsletter today regarding the Economics of Link Building. It’s very different to writing a blog post, more immediate and with a more direct line of communication.<\/p>\n

Don’t go chasing the new, new thing into the wilderness until you have given the old and crusty tools a chance to be effective.<\/p>\n","protected":false},"excerpt":{"rendered":"

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