{"id":1104,"date":"2010-01-26T16:03:04","date_gmt":"2010-01-26T15:03:04","guid":{"rendered":"https:\/\/www.cornwallseo.com\/search\/?p=1104"},"modified":"2016-11-11T10:44:45","modified_gmt":"2016-11-11T10:44:45","slug":"social-media-myth-no-1-its-about-the-conversation","status":"publish","type":"post","link":"https:\/\/www.cornwallseo.com\/search\/social-media-myth-no-1-its-about-the-conversation\/","title":{"rendered":"Social Media Myth No. 1 &quot;It&#039;s about the conversation&quot;"},"content":{"rendered":"<p>&#8220;Social media is all about the conversation&#8221;, I think that phrase started to rankle me around last July and I couldn&#8217;t figure out why.<\/p>\n<p>It&#8217;s something I have taught people in my training class for years, so it&#8217;s not like I haven&#8217;t agreed with it. Blog &#8211; people comment &#8211; you reply &#8211; they blog &#8211; you reply, blah blah blah, yada yada yada.<\/p>\n<p>Also with twitter, you tweet, they tweet, we all tweet.<\/p>\n<p>And round it goes.<\/p>\n<p><script type=\"text\/javascript\" src=\"http:\/\/forms.aweber.com\/form\/07\/212871307.js\"><\/script><\/p>\n<p>But it may be that the thinking is wrong. After all, the objective is not to have a conversation, the objective is something else, be it:<\/p>\n<ul>\n<li>Links<\/li>\n<li>Exposure<\/li>\n<li>Sales<\/li>\n<li>Branding<\/li>\n<\/ul>\n<p>The objective is not the conversation, that is merely a stepping stone and yes it is an important and useful stepping stone, but it is not the objective.<\/p>\n<p>I realise this may get me kicked out of the Secret Social Media Marketing Society, but social media marketing is not about conversation, it&#8217;s about getting people to do what you want.<\/p>\n<p>This guy, Niccol\u00f2 di Bernardo dei Machiavelli&#8230;<\/p>\n<p><a href=\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2010\/01\/maci.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2010\/01\/maci.jpg\" alt=\"Niccol\u00f2 di Bernardo dei Machiavelli \" title=\"Niccol\u00f2 di Bernardo dei Machiavelli \" width=\"200\" height=\"264\" class=\"aligncenter size-full wp-image-1105\" \/><\/a><\/p>\n<p>&#8230;. probably has more to teach us on social media networking than Chris Brogan, Brian Sollis, David Meerman Scott, Robert Scoble, Darren Rowse, Mark Hughes, Josh Bernoff etc. Although I have learned from you all and you are all at the top of your game, I can&#8217;t help thinking that you need to dig down and get into the root nature of human interaction and manipulation to really understand the fundamentals of social media.<\/p>\n<p>Sure Machiavelli is not going to teach us how to integrate a twitter feed onto our blog, but he is going to teach us something about the nature of mankind. And although we use a lot of technology to do what we do, at its core is the human being with all the ancient brilliance that that entails. It&#8217;s not until you understand people and their motivations and the way people are, that you can truly understand what social media is about.<\/p>\n<p>The chaps above who I have mentioned all know this, they are all students of human nature and have simply used a technological interface (social media) to employ what they know.<\/p>\n<p>Social media marketing is not about conversation, it&#8217;s about getting people to do what you want them to do.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Social media is all about the conversation&#8221;, I think that phrase started to rankle me around last July and I couldn&#8217;t figure out why. It&#8217;s something I have taught people in my training class for years, so it&#8217;s not like I haven&#8217;t agreed with it. Blog &#8211; people comment &#8211; you reply &#8211; they blog [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[15],"tags":[245,319],"class_list":{"0":"post-1104","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-social-media-marketing","7":"tag-social-manipulation","8":"tag-social-media-marketing","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Myth No. 1 &quot;It&#039;s about the conversation&quot;<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cornwallseo.com\/search\/social-media-myth-no-1-its-about-the-conversation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Myth No. 1 &quot;It&#039;s about the conversation&quot;\" \/>\n<meta property=\"og:description\" content=\"&#8220;Social media is all about the conversation&#8221;, I think that phrase started to rankle me around last July and I couldn&#8217;t figure out why. It&#8217;s something I have taught people in my training class for years, so it&#8217;s not like I haven&#8217;t agreed with it. Blog &#8211; people comment &#8211; you reply &#8211; they blog [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cornwallseo.com\/search\/social-media-myth-no-1-its-about-the-conversation\/\" \/>\n<meta property=\"og:site_name\" content=\"Cornwall SEO\" \/>\n<meta property=\"article:published_time\" content=\"2010-01-26T15:03:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-11T10:44:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2010\/01\/maci.jpg\" \/>\n<meta name=\"author\" content=\"Lyndon Antcliff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lyndoman\" \/>\n<meta name=\"twitter:site\" content=\"@lyndoman\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lyndon Antcliff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" 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