{"id":6750,"date":"2017-12-20T11:19:26","date_gmt":"2017-12-20T11:19:26","guid":{"rendered":"https:\/\/www.cornwallseo.com\/search\/?page_id=6750"},"modified":"2017-12-20T11:19:26","modified_gmt":"2017-12-20T11:19:26","slug":"content-publishing-training","status":"publish","type":"page","link":"https:\/\/www.cornwallseo.com\/search\/content-publishing-training\/","title":{"rendered":"Content Publishing Training"},"content":{"rendered":"

Content Marketing Strategy
\n<\/strong>Training by Lyndon Antcliff<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

    \n
  1. Content Publishing<\/strong><\/li>\n
  2. Newsjacking<\/strong><\/li>\n
  3. Tribal marketing<\/strong><\/li>\n
  4. Headline creation<\/strong><\/li>\n<\/ol>\n

    \u00a0<\/strong><\/p>\n

    Day one<\/strong><\/p>\n

    Morning<\/p>\n

    Presentation: Content Publishing<\/p>\n

    A strategic overview of what content marketing is, being a content dealer and not a content addict, how the brain affects how content works, getting attention, engagement and results.<\/p>\n

    Group discussion: Focusing on specific problems and how they can be resolved, developing the correct mindset to becoming expert in the art of content marketing.<\/p>\n

    Afternoon<\/p>\n

    Presentation: Newsjacking and topical content<\/p>\n

    Using topical conversation and usable news stories to create content which gets a boost from the news cycle.<\/p>\n

    Discussion and workshop, creating ideas and assessment of resource requirements to act quickly and efficiently.<\/p>\n

     <\/p>\n

    Day two<\/strong><\/p>\n

    Morning<\/p>\n

    Presentation: Tribal marketing<\/p>\n

    Concepts of building a loyal fan base and following, beyond outreach and into\u00a0building a tribe. Why targeting tribes rather than niches is more effective. Which tribes are the most useful.<\/p>\n

    Group discussion on the nature of tribes and how to find and get them on your side cultivate and use them. Useful tribes defined in real time.<\/p>\n

    Afternoon<\/p>\n

    Presentation: Headline and content creation<\/p>\n

    Getting gritty with headlines, what works for the brain of the reader and how far can you take content.<\/p>\n

    Discussion and workshop to generate headline and content ideas.<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Content Marketing Strategy Training by Lyndon Antcliff \u00a0 Content Publishing Newsjacking Tribal marketing Headline creation \u00a0 Day one Morning Presentation: Content Publishing A strategic overview of what content marketing is, being a content dealer and not a content addict, how the brain affects how content works, getting attention, engagement and results. Group discussion: Focusing on […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-6750","1":"page","2":"type-page","3":"status-publish","5":"entry"},"yoast_head":"\nContent Publishing Training<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cornwallseo.com\/search\/content-publishing-training\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Publishing Training\" \/>\n<meta property=\"og:description\" content=\"Content Marketing Strategy Training by Lyndon Antcliff \u00a0 Content Publishing Newsjacking Tribal marketing Headline creation \u00a0 Day one Morning Presentation: Content Publishing A strategic overview of what content marketing is, being a content dealer and not a content addict, how the brain affects how content works, getting attention, engagement and results. 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