{"id":3518,"date":"2015-01-04T19:36:22","date_gmt":"2015-01-04T19:36:22","guid":{"rendered":"https:\/\/www.cornwallseo.com\/search\/?page_id=3518"},"modified":"2020-02-22T13:38:19","modified_gmt":"2020-02-22T13:38:19","slug":"content-marketing-training","status":"publish","type":"page","link":"https:\/\/www.cornwallseo.com\/search\/content-marketing-training\/","title":{"rendered":"Content Marketing Training"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2015\/01\/content.png\" alt=\"content\" width=\"730\" height=\"407\" class=\"aligncenter size-full wp-image-7649\" srcset=\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2015\/01\/content.png 730w, https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2015\/01\/content-300x167.png 300w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/p>\n<p>&#8220;Why do I need content marketing? I already have a website, what&#8217;s the point?&#8221;<\/p>\n<p><strong>My name in Lyndon Antcliff and I help businesses increase revenue by creating content.<\/p>\n<p>I teach how to use content and publishing techniques to rank on Google and generate social media signals, specifics include:<\/strong><\/p>\n<ul>\n<li>Creating headlines that attract<\/li>\n<li>Using tribes to get an edge<\/li>\n<li>Creating blog posts to get noticed<\/li>\n<li>Types of content and which works for you<\/li>\n<li>Themes of content you should be aware of<\/li>\n<li>Psychographic targeting influential individuals<\/li>\n<li>Developing a brand narrative<\/li>\n<li>Social media marketing to fit your content and brand goals<\/li>\n<li>Creating a live newsjack the easy way<\/li>\n<li>Identifying hot stories within your sector<\/li>\n<li>Using social media to build a tribe around a brand<\/li>\n<li>Auditing content to discover value<\/li>\n<li>Developing the creative process and culture<\/li>\n<li>Dealing with negative social media<\/li>\n<li>Planning a complete strategy<\/li>\n<li>Researching a sector for content ideas<\/li>\n<li>Creating a narrative around a product or service<\/li>\n<li>Creating a campaign around a specific narrative<\/li>\n<\/ul>\n<p>You can no longer just do content marketing to get ahead of the pack.<\/p>\n<p>You must produce the most persuasive and influential content in your niche.<\/p>\n<p>Second place is for those who drip out mediocre material.<\/p>\n<p>If you want to be number one in your niche you have to be grinding out content that has a sharpened edge, that attracts, engages and persuades people to take action.<\/p>\n<p><strong>Wouldn&#8217;t you want your investment in content to actually have an ROI?<\/strong><\/p>\n<p>What is it you want to achieve with your content marketing?<\/p>\n<p>I can tell you if you are being an addict or a dealer and why that is important.<\/p>\n<p>Find out how to really use the concept of <strong>tribes <\/strong>to get the edge.<\/p>\n<p>Learn how to apply neuroscience to all your content.<\/p>\n<p>Learn to follow not what is trendy but works.<\/p>\n<p>Discover the most common error websites are making with social media and how to fix it.<\/p>\n<p>How to really create a good headline and it has nothing to do with writing.<\/p>\n<p>By learning how to attract new customers and retain old customers by creating useful and attractive content, you will increase your ability to building your content marketing business.<\/p>\n<p>Learning how to tap into the &#8220;conversation&#8221;, you take advantage of the huge amount of people using social media. Curating content and attracting interested prospects means your online presence will become an increased source of profit.<\/p>\n<p>By teaching you to build a seamless process of creativity, content creation and content promotion. We can help you cut your online marketing budget by integrating the process in-house.<\/p>\n<p><strong>Contact\u00a0us now to find out if you are suitable to book a training day.<\/strong><\/p>\n<p>lyndon@www.cornwallseo.com<\/p>\n<p>Training can be performed on site, remotely or as a webinar.<\/p>\n<h2>The Content Creation Course<\/h2>\n<p><strong>Content marketing training<\/strong><\/p>\n<p>The training will have 3 distinct sections, comprising of a number of modules<\/p>\n<p><strong>\u2022\tAssessment<br \/>\n\u2022\tBuilding<br \/>\n\u2022       Promoting<br \/>\n\u2022\tMonitoring<\/strong><\/p>\n<p><strong>Assessment<\/strong><\/p>\n<p><strong>Objective:<\/strong><br \/>\nTo learn the ability of current staff and their capabilities.<br \/>\nTo grade their cultural knowledge of specific hot topics.<br \/>\nGrade their structural knowledge of usability of online content<br \/>\nRate their online, footprint of social influence<br \/>\nWhat they know about the main social media platforms and how to use it to a networking advantage.<br \/>\nLearn which websites they currently visit for ideas, networking etc.<br \/>\nGrade writing ability.<br \/>\nCreativity along linkbait best practice<\/p>\n<p><strong>Building<\/strong><\/p>\n<p>Objective:<br \/>\nTo teach best practice content marketing to include:<br \/>\n\u2022\tNetworking<br \/>\n\u2022\tPromotion<br \/>\n\u2022\tContent creation<\/p>\n<p>Covering the concept of &#8220;publishing&#8221;, not seo<\/p>\n<p>Content creation:<br \/>\nHeadlines<br \/>\nUse of metaphor<br \/>\nBasic journalistic techniques<br \/>\netc.<\/p>\n<p><strong>Networking:<\/strong><br \/>\nHow to connect with people over email<br \/>\nHow to influence using a twitter account<br \/>\nCreating an authoritative bio<br \/>\nBe useful<br \/>\netc.<\/p>\n<p><strong>Promotion:<\/strong><br \/>\nBasic best practice of outreach<br \/>\nWhat not to do<br \/>\nUsing social media leaders<br \/>\nWhere to promote and where not to<\/p>\n<p><strong>Monitoring:<\/strong><br \/>\nGiving real time feedback on production and outreach<br \/>\nHolding group sessions for ideas<br \/>\nEnabling team to be critical of each other in a constructive way<br \/>\nHighlighting content marketing opportunities (Newsjacking)<\/p>\n<p><strong>Methodolgy of training<\/strong><\/p>\n<p>Group video conferences<br \/>\nFinding those with a natural ability within the team to teach and lead.<br \/>\nWritten step by step guides outlining best practice<br \/>\nExposure to case studies that excel<br \/>\nFeedback on what is an not working through reports and video<br \/>\nHelping the participants to learn by doing<br \/>\nAn initial video course that takes trainees, step by step through each process, whilst creating their own content marketing skills by doing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Why do I need content marketing? I already have a website, what&#8217;s the point?&#8221; My name in Lyndon Antcliff and I help businesses increase revenue by creating content. I teach how to use content and publishing techniques to rank on Google and generate social media signals, specifics include: Creating headlines that attract Using tribes to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"full-width-content","footnotes":""},"class_list":{"0":"post-3518","1":"page","2":"type-page","3":"status-publish","5":"entry","6":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to learn about content marketing training online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cornwallseo.com\/search\/content-marketing-training\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to learn about content marketing training online\" \/>\n<meta property=\"og:description\" content=\"&#8220;Why do I need content marketing? I already have a website, what&#8217;s the point?&#8221; My name in Lyndon Antcliff and I help businesses increase revenue by creating content. I teach how to use content and publishing techniques to rank on Google and generate social media signals, specifics include: Creating headlines that attract Using tribes to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cornwallseo.com\/search\/content-marketing-training\/\" \/>\n<meta property=\"og:site_name\" content=\"Cornwall SEO\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-22T13:38:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2015\/01\/content.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@lyndoman\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cornwallseo.com\/search\/content-marketing-training\/\",\"url\":\"https:\/\/www.cornwallseo.com\/search\/content-marketing-training\/\",\"name\":\"How to learn about content marketing training online\",\"isPartOf\":{\"@id\":\"https:\/\/www.cornwallseo.com\/search\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cornwallseo.com\/search\/content-marketing-training\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cornwallseo.com\/search\/content-marketing-training\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2015\/01\/content.png\",\"datePublished\":\"2015-01-04T19:36:22+00:00\",\"dateModified\":\"2020-02-22T13:38:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.cornwallseo.com\/search\/content-marketing-training\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cornwallseo.com\/search\/content-marketing-training\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.cornwallseo.com\/search\/content-marketing-training\/#primaryimage\",\"url\":\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2015\/01\/content.png\",\"contentUrl\":\"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2015\/01\/content.png\",\"width\":730,\"height\":407,\"caption\":\"content\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cornwallseo.com\/search\/content-marketing-training\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cornwallseo.com\/search\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content Marketing Training\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cornwallseo.com\/search\/#website\",\"url\":\"https:\/\/www.cornwallseo.com\/search\/\",\"name\":\"Cornwall SEO\",\"description\":\"Content Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cornwallseo.com\/search\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to learn about content marketing training online","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cornwallseo.com\/search\/content-marketing-training\/","og_locale":"en_GB","og_type":"article","og_title":"How to learn about content marketing training online","og_description":"&#8220;Why do I need content marketing? I already have a website, what&#8217;s the point?&#8221; My name in Lyndon Antcliff and I help businesses increase revenue by creating content. I teach how to use content and publishing techniques to rank on Google and generate social media signals, specifics include: Creating headlines that attract Using tribes to [&hellip;]","og_url":"https:\/\/www.cornwallseo.com\/search\/content-marketing-training\/","og_site_name":"Cornwall SEO","article_modified_time":"2020-02-22T13:38:19+00:00","og_image":[{"url":"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2015\/01\/content.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@lyndoman","twitter_misc":{"Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.cornwallseo.com\/search\/content-marketing-training\/","url":"https:\/\/www.cornwallseo.com\/search\/content-marketing-training\/","name":"How to learn about content marketing training online","isPartOf":{"@id":"https:\/\/www.cornwallseo.com\/search\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cornwallseo.com\/search\/content-marketing-training\/#primaryimage"},"image":{"@id":"https:\/\/www.cornwallseo.com\/search\/content-marketing-training\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2015\/01\/content.png","datePublished":"2015-01-04T19:36:22+00:00","dateModified":"2020-02-22T13:38:19+00:00","breadcrumb":{"@id":"https:\/\/www.cornwallseo.com\/search\/content-marketing-training\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cornwallseo.com\/search\/content-marketing-training\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.cornwallseo.com\/search\/content-marketing-training\/#primaryimage","url":"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2015\/01\/content.png","contentUrl":"https:\/\/www.cornwallseo.com\/search\/wp-content\/uploads\/2015\/01\/content.png","width":730,"height":407,"caption":"content"},{"@type":"BreadcrumbList","@id":"https:\/\/www.cornwallseo.com\/search\/content-marketing-training\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cornwallseo.com\/search\/"},{"@type":"ListItem","position":2,"name":"Content Marketing Training"}]},{"@type":"WebSite","@id":"https:\/\/www.cornwallseo.com\/search\/#website","url":"https:\/\/www.cornwallseo.com\/search\/","name":"Cornwall SEO","description":"Content Marketing Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cornwallseo.com\/search\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/www.cornwallseo.com\/search\/wp-json\/wp\/v2\/pages\/3518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cornwallseo.com\/search\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cornwallseo.com\/search\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cornwallseo.com\/search\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cornwallseo.com\/search\/wp-json\/wp\/v2\/comments?post=3518"}],"version-history":[{"count":2,"href":"https:\/\/www.cornwallseo.com\/search\/wp-json\/wp\/v2\/pages\/3518\/revisions"}],"predecessor-version":[{"id":22985,"href":"https:\/\/www.cornwallseo.com\/search\/wp-json\/wp\/v2\/pages\/3518\/revisions\/22985"}],"wp:attachment":[{"href":"https:\/\/www.cornwallseo.com\/search\/wp-json\/wp\/v2\/media?parent=3518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}