A few charts from Google Trends over regarding a few search terms within the industry Past 12 months of searches for "link building". Looks pretty stable. What about over a longer time period? Looks like it peaked in 2012, and now back to 2009. Seems stable the last 12 months though. Content marketing seems to be the latest buzzword, but surely that's a … [Read more...] about How is Link Building Doing?
Social media marketing
10 Examples of Cats in Marketing
Cats. Love em or hate em, they're the unequivocal and unofficial mascot of the internet. As much as we're keen on the odd canine moment captured on film, man's best friend doesn't get a look in when it comes to cats. The internet is quite literally chock full of them. But why? Does the vast number of cats we see online represent our preference to them as pets? Well no, not … [Read more...] about 10 Examples of Cats in Marketing
Will Google +1 Result in the End of Small Business Online?
It's very simple. Either Google +1 will affect the search engine results or it will not. What if it does? Will the frenetic dash that Digital Media Agencies mean that they then resell their networks to Corporate big gits to help crush the small independent, just as they have on the high street? A little emotive perhaps. But what does Google say? When your ad is shared, … [Read more...] about Will Google +1 Result in the End of Small Business Online?
Mark McGuinness Reveals the Truth about Internet Marketing
Mark McGuinness has a new fan. I read this post on Creativity in business and it rocked my socks. It's the price of doing business that you have to wade through thigh high rivers of steaming..... before you get something that resonates, something that connects. Something that makes you blog and inspires you to write and freely give a bit of link love, which is of course is … [Read more...] about Mark McGuinness Reveals the Truth about Internet Marketing
Social Media Myth No. 1 "It's about the conversation"
"Social media is all about the conversation", I think that phrase started to rankle me around last July and I couldn't figure out why. It's something I have taught people in my training class for years, so it's not like I haven't agreed with it. Blog - people comment - you reply - they blog - you reply, blah blah blah, yada yada yada. Also with twitter, you tweet, they tweet, … [Read more...] about Social Media Myth No. 1 "It's about the conversation"
How PR Should Not Build Relationships With Bloggers
McGrath worked at a PR agency and sent out the usual PR request to bloggers to generate a bit of buzz. One blogger, Borsch, got pissed and sent a not too happy email back. McGrath acted like a decent human being and apologised and asked how he should go about it. Apparently this is against the PR professionals code. Mashable writes After McGrath?s email exchange with … [Read more...] about How PR Should Not Build Relationships With Bloggers