Categories
Content Creation

Why Quality Content does not get it

Emotional content

People share content, love content, devour content because of the emotional reaction they get from it. It’s why polished, visually correct fails all the time. The key to content that works is when it crawls right down inside the brain and awakens something primeval.

I’m going to be writing more on this subject and how to use empathic focus when creating content for marketing.