Before you create Linkbait content you have to Ingest your Niche

Linkbait by it’s nature has to be exceptional. It has to be remarkable to attract the links. This of course is relative, it’s relative to the other content which is being produced in the niche you are targeting.

As this is the World Wide Web we are talking about, most content is utter garbage. Sure, some niches are more rich and competitive but most of the time the majority of content is excreble. You just don’t see it, most of us see mediated content that comes through a recommendation or crowd sourcing.

Your content will have to be in the top one or two percentile of quality to have any chance and when I day quality I don’t mean it’s all shiny and polished. Usually you have only a short window of time to push your content and this is why it must be better than anything else in that niche at that time.

To be able to do this you must know your niche. If your blog or website is a passion then you are already on the way, but if you have identified the niche as an opportunity to be plundered then you have to roll your sleeves up and get stuck in.

You have probably already researched the niche well enough to get a toe hold, but now you have to identify those topics that trigger links from authority websites in the niche. What I do is create a Linkbaiting Road Map, this is a process where the niche is mapped out to identify linkers as targets, topics, and styles which work etc.

It’s quite a process developing a Linkbaiting Road Map and it’s something I am going to go into detail about in Linkbait Coaching

How Much Does it Cost to Market a Website

Suddenly I get the urge to ask, “why do we have an seo industry?

The answer has to be, because search engines are not yet doing their job properly.

Is it possible to simply forget about seo and publish a website based on the natural ways a human being would organise information?

I think it is.

But it’s also possible for any system which interprets a naturally constructed web page to be tweaked and allow an enhanced page to rank higher than the natural page

Here’s another question. How much seo should a web designer know and use?

Why do we have an seo industry and not a web designer industry which uses seo techniques?

Is it because web designers are a bit thick?

…or is it more to do with that fact that an approach that a web page optimiser would take is totally different to that of a designer?

The different elements that make a web page/site popular take different ways of thinking. Different states of mind, hell different clothes even. If you get a mixed crowd of web designers, programmers and seos, you can invariably pick them out by what they are wearing and the amount of hair gel being used.

Social media marketers and linkbaiters are certainly no different.

The past few weeks I’ve been thinking a lot about how a lot of these web development and marketing disciplines all fit together in the most efficient way. My conclusion is that you have to be expert in an individual category and have a working knowledge all the other disciplines to make you own work towards the objective. The objective being a successful website.

Knowledge isn’t enough when attempting to get expert status, you have to do and fail before you can do and succeed. Only then can you understand the distance between failure and success and the resources you need to employ to gain success.

Effectively marketing a website in even a moderately competitive market these days needs a lot of resources. A lot of experts working together. Social media marketing and online networking needs a lot of resources and time and therefore is expensive.

The answer to “how much does it take to market a website?”

More expensive than it was 5 years ago and probably a lot cheaper than it will be in five years time.