SEO Linkbuilding Video of the Day

Very interesting debate with Wil Reynolds and Brett Snyder from Seer Interactive, an (if you want the points you have to give the right anchor text as well as the link ;)

I have this conversation with clients all the time. Both sides have merits and I think it comes down to the business model of the client and the amount of knowledge they have. The best client will just give you the cash and say, “you do that voodoo that you do so well,” but very few actually say and even less sing it in key.

There is something I call, Positive Domain Name Context. If you have a blog and call it Death Star Pizza and stick a blog post about space ships, it makes it more likely that you will get links. You tap into a niche where you clients and the clients competitors will not normally be able to get links. The site then only links to the sites the client wants to link to.

Also, there are a few other things that you can do with a Microsite like this which gets good quality links. But, I’m going to leave that for another time.

Linkbait has definitely evolved and there are quite a few creative ways we can use content that gets links. A client I was chatting too last week was amazed how his site for Ironing Board covers jumped in the SERPS from a link from a an authority site on cat snacks. (Niches have been changed to protect the innocent) You hear a lot about you gotta get links from sites from in your niche to rank for your keyword. No you don’t.

Time and time again I see sites ranked with links from all sorts of niches, as long as those sites are linked to and are seasoned over time it doesn’t matter.

Now, back to creating content about space ships.

Where Can I Find a Great Link Builder

Throughout my travels in the world of Internet Marketing and SEO, you meet a lot of liars, bullshitters, schmoozers and arse-lickers, (a nice line inspired by Alan Sugar). There are a bunch of other words too, but I don’t have that long to write this.

Point is, how do you know who is good.


How do you know when you have found a good link builder?

It makes little sense for a good link builder to show work they have done as it is commercially sensitive. I always keep a few in my back pocket that I know I can show, but most of the time there is little visible sign of anything really happening.

Link builders tend not to have showrooms or large shop front windows.

But, one bunch of people do know and that’s long term clients. I say long term as there is no such thing as short term link building. Not if you want a long term business.

Great link builders take a strategic look. Here are a few I have found along my way who I would recommend.

This is not a definitive list by all means, and if you are a great link builder and feel you should be on my list then let me know and I can make another list.

But these link builders stand out and would be who I would hire to manage my link building. They are also who I recommend to other clients when I have no client spaces available.

So, take it from me. These are people who are at the top of their game and have impeccable credentials and can be trusted to get the job done.

Of course the more interesting blog post would be the dark side of link building and the story about the one armed, Ukrainian, transexual midget, who can do amazing things with sub-domains – but lets save the best till later.

You may be interested in these other posts:

Great wordpress plugin

Great WordPress Plugin of the Day

I found this plugin a while back, it’s called the CBnet Plugin optimizer

What is does is make sure you don’t spam by pinging to much. I add a whole list of ping services to my WordPress blogs and have to make sure when uploading a bunch of posts that the services don’t get too much ping action which leads to a black.

So, I am making CBnet Plugin optimizer plugin of the day.

You really want to have this installed on all your blogs.

Is Blog Commenting Useless for SEO

The difference between an SEO who has tested commenting on blogs and one who hasn’t is that the one who hasn’t says it doesn’t work and the one who has keeps quiets about it and keeps commenting.

As an SEO it also marks you out as to whether they are in the Premier League or still slugging it out for the pub team.

Some SEO “experts” will see say, “nofollow”, doesn’t pass juice. End of.

This is a mistake.

A blog comment is an advert, it is a branding tool, it will add to the sum of how people perceive you. How people perceive you has a direct impact on whether they will link to you.

For example, when SEO “experts” say blog commenting is useless, my perception of their skill as an SEO is further informed.

It’s well known that blogs and their comments get scraped and nofollow removed.

A visible link means that a human can visit the site and drop a dofollow if they like what they see.

Blog owners tend to check out the links left in the blog comments, which means you can get very important bloggers to come to your site.

A blog comment can demonstrate your skill in an area and make people go, “ooohhhhhh, she’s good.”

If blog spamming did not work, do you really think it would still be happening? What’s interesting about the nofollow that was introduced to blogs to stop spamming is that it hasn’t done anything to stop it.

Also, even when the link was dofollow and SEO’s would look at a blog and say, “but it’s not a real website”

Does this mean that you should go out and leave “Great post”, in the comments of as many blogs as you can find. No, because there is a way to blog comment and there is a way to not.

Blog commenting is a tool in the tool box, brought out for specific tasks and for specific reasons. I’m not not going to give you a step by step guide of how to do it as you probably have a massive brain (you’re reading this blog) and have worked it out on your own by now.

However, I am always willing to listen to the other side of the argument and so if you have data on to show that blog commenting is useless I would love to hear it.

One of the problems of course is that it can be really boring if you hae no opinion and that outsourcing it can lower the quality.

It’s tricky, which means if you hit the sweet spot there are few others creaming it.

Ultimate Guide to using Quora for SEO Ranking on Google

I don’t like Quora.

I didn’t get to invest in it or create it.

Quora is going to succeed.

But, I am not going to be adding to its database, unless it’s to do a bit of reputation management for clients.

Also, if lots of places start scraping it, it may be worth dropping a link, even if it is nofollow.

There are going to be specific advantages to using Quora, however it’s not going to be what the site owners originally intended. If you are in the business of getting people to go to your website to buy stuff or you have clients who need people to go to their website to buy stuff, I would take a very close interest in Quora.

Why?

Because it’s going to get eyeballs, and it looks like it is going to crush Yahoo answers and those SEO mercenary, Ninja assassins are already knee deep in Yahoo answers gore, getting websites to rank.

So, expect an e-book to pop up entitled, The Ultimate Guide to Using Quora to rank in Google. Expect to pay $47. But, not from me, I would never give away such great info. Only my paying clients get the good stuff ;)

My advice, open an account at Quora, have a little play. Do a few tests. See if you can rank for a keyword.

But don’t use it to throw up tons of original, interesting content. Have you any idea how much you are worth an hour?

Note: Apologies for the use of “Ultimate”. I should be ashamed.

Note 2: This did start as a comment at Quora when I thought, “Don’t be a Numpty!”

Note 3: If you secretly share your SEO Quora tip with me, I will secretly share that I have back at you.