Which is the Best UK SEO Company?

It’s an interesting question which people ask a lot.

However, the expert will tell you that there isn’t an absolute answer, the answer is relative. In other words, it depends.

The number of factors which you should consider when deciding which is the best SEO company are many and what you should really be asking is not which is the best, but which is the best for you?

For example:

How much is your budget?
What specific goals do you want to achieve?
What are your businesses resources?
Do you have a current SEO strategy?
What is your overall online marketing strategy?
Do you prefer a local company which can give face to face time?
What level of reporting do you require from the SEO company?
Do you have any in-house SEO or web design experience?
Do you need the same SEO agency to also be able to implement your social media strategy?
Do you need an SEO agency who has knowledge of Local search?
Is your website going to be pulling data from a database and deploying data dynamically?
Do you need the agency to provide in-house training?
Would you require Adwords expertise?
Are you comfortable with a “work from the bedroom-seo-ninja-mercenary-assassin”, who may laugh in your face when you explain you don’t know what .htaccess is, or do you need an agency with a pot plant in the corner and a fit blonde with very white teeth on reception and generic pictures on the wall bought from B & Q?
Do you need an SEO company that will not only get you ranked in Google but will understand you business and help you develop a customer conversion strategy that will increase your profit.
Do you need a link building service rather than a general seo agency?
Do you have your own access to writers or do you want to outsource your writing to the agency?

And I could probably go on and on. But you probably get the picture. An expert in the field will instantly know which SEO company will suit you. The answer to “Which is the best UK SEO company?” Is there isn’t one, it’s the wrong question to ask.

“Which is the best UK SEO company for my business?”, however, is a better question.

Although even that needs to be qualified. In my experience no two seo agencies offer the same type of service. You could hire an independent expert to find the best for you, but how could you really know they would not be biased?

The reality is, only an expert can truly spot another expert, which means you must go on other indicators.

The best way to find a great SEO service provider is through personal recommendations rather than asking Google.

But I’m sure you already know that.

UK SEO Company Goes Bust

I first heard about Lattitude having problems from Dave Naylor’s blog

The Telegraph is also reporting the story.

I’ve worked with the Lattitude guys before and chat with the seo guys on a regular basis and I can say they know how to cook it. They didn’t go down because they were bad at seo, but rather seem to have been a credit crunch victim.

There are other very large SEO firms that I don’t rate, who seem to make their cash by pumping pretty pie charts for the clients top chomp on and being visited by well suited salesmen with ultra white teeth and an unhealthy fixation for reading the Art of War by Tsun Tzu.

But as Dave Naylor said in his post, if you really want the job done well you have to go for the “special ops” guys. And in a recent blog post by Econsultancy they brought up the Specialist Vs Agency debate.

Which is all very interesting. Especially for me as I specialise in one thing, creating content to be pushed over social media to get links.

If you need the other stuff, I can send you in the right direction.

I’m not too worried about the seo guys at Lattitude as they are experts at what they do and will always land on their feet. Not too sure about the whiter than white toothed salespeople though.

Update: Alex Hoye, the big cheese at Lattitude has issued a statement saying things are calm and it’s business as usual, which is good to hear. Also, spoke to a few guys at Lattitude and they are not worried at all. Sounds like there is going to be a smooth transition and a shedding of a lot of debt.