I will be honest, my outreach is limited because I mostly implement linkbait and so the linkers come to me. But sometimes you want something else and need to have a campaign to reach out to website owners and bloggers.
You can do this with email, twitter, spreadsheets, text templates (modified to be personal of course) etc., but there are a number of tools these days that streamline the process and allow it to be scaled.
I asked the question on Twitter and got some very interesting replies.
We are testing out dashburst…its 50 dollars a month but could be useful. From @dannyashton
Any more suggestions, you can either Tweet them @ me or pop them in the comments.
Thanks to all those who shared their tools.