Using the News to help with Content Marketing and SEO

Frustrated blogger

Knowing what to blog about, to create content about every day is a bit of a task. It’s hard, but it’s not impossible. Of course you need content that works rather than the filler that most other blogs and websites churn out. You need to create content for people rather than the Google bot.

One effective way to keep the content ideas fresh, is to create content around the news.

The news has a few things going for it from a content marketers perspective.

  • It changes every day
  • People talk about it on social media
  • People hunger for more detail about a specific news story
  • Not all news is bad, negative or depressing

There are many examples of succesful content marketers surfing this news wave every day. It’s not exactly newsjacking, that’s another thing, but it is using that jump off point of the news to further the narrative.

Examples of last week include fly tipping in Essex, the latest Kim Kardashian story (remember your content is competing with Kim Kardashian’s Ass), Black Friday, Cyber Monday, Halloween, and lets not forget Star Wars.

Black Friday was interesting, especially in the UK. There were a large number of people in the “megh” camp, who just couldn’t be bothered to get excited about saving money on a bargain. And even in Cornwall the excitement was in the barely bothered camp.

I talked to traders about this, Bakery 46 and Near and Far Nepalese Clothing and Bakery 46 both said it was pretty much like any other Friday and not much difference. You may argue that such small traders cannot climb onto the Black Friday wagon, but there there is news there is content marketing opportunities and small traders can absolutely benefit from a relatively cheap form of marketing.

Image source

Real Time Marketing or Newsjacking is with us to stay

One of my favourite Newjacking is the Oreo Superbowl Blackout Tweet


Look how many links it got from Wired Slate Cnet Mashable Adage Business Insider PRDaily Buzzfeed Huffington Post Forbes   and even Matt McGee from Marketingland

I could go on of course to include Fastcompany ABC News The Drum MSN but I wont

Now I know what you are thinking, “How is a Tweet of mine going to compete with that?”

It doesn’t need to, it simply has to do more than your competition is doing. This kind of marketing is tricky though, you have to find the right story, you have to have the resources to react quickly.

Also, I know a few people who can help you out. Firstly I have the solution to what news is good news to Newsjack to. I am starting an email alert service that will give you heads up on breaking news that is worthy of hopping on board of. It’s going to launch very soon and will be a bit cheaper than my £200 a month Linkbait Coaching program.

You can get advanced notification by signing up for the email list here.

Also, I have a bunch of very hungry creative content experts, some of whom have been doing work for me, some help out on Linkbait Coaching and others are just brilliant. They will be adding their ideas to the Newsjacking list with their full contact details.

So if you see an idea that is right for you and need it implemented ASAP, the person is already there with a plan, and who knows where that will lead.

But mostly these topical content ideas will juice you up enough to create your own killer content and enable you to be an even better content marketer.

I will let you know as soon as it is live.