Where Can I Find a Great Link Builder

Throughout my travels in the world of Internet Marketing and SEO, you meet a lot of liars, bullshitters, schmoozers and arse-lickers, (a nice line inspired by Alan Sugar). There are a bunch of other words too, but I don’t have that long to write this.

Point is, how do you know who is good.


How do you know when you have found a good link builder?

It makes little sense for a good link builder to show work they have done as it is commercially sensitive. I always keep a few in my back pocket that I know I can show, but most of the time there is little visible sign of anything really happening.

Link builders tend not to have showrooms or large shop front windows.

But, one bunch of people do know and that’s long term clients. I say long term as there is no such thing as short term link building. Not if you want a long term business.

Great link builders take a strategic look. Here are a few I have found along my way who I would recommend.

This is not a definitive list by all means, and if you are a great link builder and feel you should be on my list then let me know and I can make another list.

But these link builders stand out and would be who I would hire to manage my link building. They are also who I recommend to other clients when I have no client spaces available.

So, take it from me. These are people who are at the top of their game and have impeccable credentials and can be trusted to get the job done.

Of course the more interesting blog post would be the dark side of link building and the story about the one armed, Ukrainian, transexual midget, who can do amazing things with sub-domains – but lets save the best till later.

You may be interested in these other posts:

Great wordpress plugin

How to get links by gently farting into a leather sofa

In a recent post I mentioned that “some bloggers only have to fart softly into a leather sofa to get links”. This wasn’t an attempt to get links to a leather sofa site, although now I think about it…..

It was to highlight that some people got it and some people aint got it.

So the questions that are important are.

  • What is it that they got that others aint got?
  • Can what they got be got by others?
  • Can what they got be taught by those that got it?
  • How do I know if I aint got it
  • Will listening to the Bangles, “Manic Monday” help in any way?

The zen part of this post is that even if you have the answers to all these questions you will be no closer to getting what they have got.

Which makes me wonder about the efficacy of all these, “Give me $1,000 a week and I will show you how you can charge $1,000 a week showing people how to make $1,000 a week from showing people how to make $1,000 a week” type sites.

Before you spend the $1,000 a week to find out if you got what they have got , spend £12.99 and £16.99 and book your self 2 weeks in that Scottish Highland croft.

I know I’m mixing currencies here, but I live in multi currency world. And no I am not trying to rank for “multi currency”.

The £12.99 is for, Talent is Overrated by Geoff Colvin.
The £16.99 is for the hard cover of Outliers, by Malcom Gladwell.

The 2 weeks in the Scottish croft is to give you time to read and let the information sink in without you being distracted by wanting to tweet that you just ate a corned beef bagel with dijon mustard.

The point is….

What I hope will happen is you come to a realisation that you don’t really have the desire to do what it takes to get what those have got and to spend your cash and time on something more useful like making a model of Hugo Chavez out of the sticks you get from Starbucks to stir your liquid caffeine delivery product.

In conclusion….

Those bloggers who get links are those types of people who get it. Most of the time they don’t even understand why they “get it”, they just get on with it.

And if you are thinking right now that, “I don’t get it.” Then you are probably right.

Getting Links for a Poker site is easier than you think

How do you linkbait for poker or similar uber competitive terms?

In fact how do you go about getting success for mortgage linkbait or hotel linkbait. All apparently difficult topics to get links for, not because few people link to such subjects, but because so many want links for those niches.

It is important to know why it’s hard or why people think it’s hard. I’ve played around in these sectors a bit and the reality is, it’s not as hard as you think, In fact, it’s just has hard to get links to a non sexy niche such as marble flooring, although I have met some people who find the smooth, cold marble floor rather arousing. But I no longer have her number.

Consider this, how many poker websites do you think there are?
Narrow that down to websites that will link to other websites based on the content (rather than being paid)
Then look at the actually number who are worth getting a link from.
After that consider how many people are competing for links within the niche.

Self referential niche linking are not the only links that work.

Consider how much easier it is to get links outside of that burned niche?

Next question:

Why would a non poker website link to a poker website?

The answer is simple, “because they want to”.

If you answered, “because their prize winning Shitzu was being held hostage and would only be returned if a link was placed”, your partly right. The Shitzu provides the motivation and the reason they want to link. But ultimately it’s “because they want to”. The point being it’s the desire you want to create, it’s desire that is our focus.

The point being, you do not “get” the linker to link, but you create a desire in them to link. If you want to think you got them to link your wrong, they linked because they wanted to link. You gave them a reason to create the desire.

масиYou link because you want to, not because someone makes you.

Which leads to the next question:

How do you create the desire within a linker to link?

Lets stick with the poker theme. How do you get someone to link to a poker site?

You create the desire.

What is desirable?

To answer this we must be specific, we must focus on the the linker. I say “the linker” instead of linkers because my method involves picking a single target and developing a strategy for that one linker. You can go wide and gather info on the whole niche and that’s fine initially but to really get under the skin of the whole niche you need one person as a totem for the whole group. We can get into how you would do that in later blog posts.

Sure you do a wide niche study first, as it’s the only way to find that one target, as you want the target to have influence and authority.

Lets take a specific niche which we want to link to our poker website, soap making websites for example.
How do we get a soap making website to link to a poker website?
The answer is to identify what the particular individual web master desires to link to.

Are you thinking what I’m thinking? Maybe something along the lines of a bar of soap which looks like an Ace of Spades, or a poker chip. Doesn’t really matter what as long as it contains two components. One which sates the desire of the soap making web master to find and link to cool hand made soap content and another that retains the contextual integrity of the poker site.

Contextual integrity is important because you need to retain the linguistic semantics of the link.

Or in other words, follow the rules of how information and language interact and it will turn out fine.

We could delve a little further into semiotics and language but I kinda feel I’ve already lost you. But if you are interested, check out the Elements of Semiology, By Roland Barthes and Ways of Seeing by John Berger. They are the kind of books you only read if you have to, and I had to, but in my opinion if you are a link builder or an SEO these are the kind of books that will give you the edge.

May your links be many and aged.

The Most Important Question When Linkbuilding

I’m always surprised when people set aside a period of time to build links to their website. Link building is far too important not to spend at least 24 hours a day doing it.

No, I don’t mean sticking match sticks under your eyes and putting a pot of Columbian jumping beans on the hotplate.

I mean that link building should be a constantly thought about. [Read more…]

Feed your Friends, Starve your Enemies

It’s an ancient tactic and one which works online as much as anywhere else, even more so.

When someone links to this blog with content above a certain quality threshold I will Stumble, Sphinn, Delicious that content. I may even Twitter if the content is appropriate.

The reason being is to boost the power and authority of that page and the link. Also, some traffic will travel down that link to its destination.

This technique is why a lot of generous and naturally nice people succeed in blogging, they constantly feed their friends and starve their enemies.

You can apply the same principle to Twitter. You recommend people to follow the friends who recommend to their friends to follow you. You help build their account, because if they are saying nice things about you, you want they to have a bigger audience.

Can this be used for evil? Possibly, but the people I see working this technique seem to genuinely enjoy sharing it around. I know I do, it simply is a natural thing to build up your friends whilst ignoring your enemies.

When I say enemies I am really saying people who would never do anything for you, whilst you do everything for them. In the strict definition of the word they are not your enemies as in they may not even know you exist. They are an enemy to your progress online if you spend resources on them.

Spend your resources on your friends, not the big cheese, online super hero blogger. Too many people clamoring for attention. They simply don’t have the time to help you.

But if you’re friends with the “up and comers”, these are the people who can give you the leg up, these people have time for you. Hunt them down and do nice things for them often. They will notice you and do nice things back.

It’s all very karmic in the end. If you want to get ahead in music, don’t try to get advice on Bono, go find the best Pub band in your area and buy them a Kitkat. Or a pint. These are the guys who have the potential to help you.

Now go out and do some good.