I had a feeling it was coming about a year ago. A new term to describe something that doesn’t really need a new term and yet at the same time is meaningless. But lets put aside such semantic discussions for those who chose to burn time on such matters. The term “Content Marketing” is here [...]
SEO Linkbuilding Video of the Day
June 30, 2011 By 1 Comment
Very interesting debate with Wil Reynolds and Brett Snyder from Seer Interactive, an SEO agency in Philadelphia (if you want the points you have to give the right anchor text as well as the link ;) I have this conversation with clients all the time. Both sides have merits and I think it comes down [...]
What is Content Based Link building all about?
May 4, 2010 By 4 Comments
What an awful label, “content based link building”. Doesn’t exactly fire you up to run to your keyboard and bash out ass achingly good linkbait does it? Labels are interesting, within them you can find out lots of stuff. What I specialise in has many labels, linkbait, content, magnetic content, etc. None of which really [...]
Should I Buy Links to Improve my Rankings
March 13, 2010 By 5 Comments
Mark Cook, over at Further.co.uk has written a thought provoking article on why buying links is a dumb idea As someone who offers clients a linkbuilding service using web content it would be a “of course he would say that”, kinda thing if I said don’t buy links. I’m not an expert on buying and [...]
Linkbait Ideas
March 3, 2009 By 5 Comments
You might want to check out Magnetic Web Content, for more ideas. These web content ideas were first published in Linkbait Coaching last October. Note: this was around the Olympics, banks were not yet evil, the £ was strong…etc. Oh how things have changed. What’s rubbish about being British Wired costs $10 a year to [...]
Target your Linkbait Audience
February 3, 2009 By 9 Comments
Rather than produce your content first and then go look for an audience for it, why not find what the audience wants and produce content for that audience? It’s amazingly obvious and so simple that it shocks me to see that the majority of people blogging, producing web content and even linkbait do not seem [...]
Lloyds Bank is Pants
August 28, 2008 By 2 Comments
Great piece of linkbait from the BBC. Why? It’s great because it got me to link, it got me to link because it both amused and made me angry. At first I thought such silly thinking by a bank should be publicised and I should post about it. But then I realised I had been [...]
