About time too.
Click here to check it out
Training content marketing in Cornwall
About time too.
Click here to check it out
For over 4 years now I have been training and coaching people in how to get links from people using content. Sometimes known as link baiting, although I prefer the term magnetic web content. This of course is all part of content marketing, which is something I also help clients with.
Linkbaitcoaching.com was launched in 2008 and offers members a way to learn and develop their link building skills. It focuses on the development, production and promotion of content that is specifically designed to attract large amounts of links.
We are now going to open the doors again for the third time in 4 years. As you can tell this is not a mass market product launch and is very low key. This is simply because we don’t have a lot of slots, only 20 are on offer this time, because I give personal, one on one attention to all members within the membership forum.
We have 4 years of archives to plunder, examples, ideas, wild ideas that have to be caged and never go public (if you have been a member you know what I am talking about), and analysis of lots of other successful linkbait.
Please do not sign up if you think this is an easy to do course. It’s not, I expect you to work with me and to follow a process of “deliberate practice” that allows me to coach you to linkbait nirvana.
You do of course have the option to simply watch the process and suck in all the info, but you will get much more out of it if you get stuck in and we knock around some ideas.
This outing we are going to have a closer look at infographics. We have been having a lot of success with using this technique and we can coach you through the process and show you step by step how it is done.
I’m not going to deploy a bunch of sales techniques to get you to sign up, because it is only going to work for you if you really want it and already. So no, “TAP INTO THE AWESOME POWER OF LINKBAIT AND CREATE A TSUNAMI OF LINKS TO YOUR WEBSITE”, and other such nonsense.
Although saying that, past members have gone on to create some of the best linkbait in this part of the Solar System. And you will be surprised to learn who have entered the hallowed and sacred space that is the Linkbaitcoaching.com training space.
Thursday, 22nd of March.Friday, 23rd march.
Only 20 spaces available.
More info later, in the meantime sign up for the email newsletter on the right and also watch the blog and my Twitter feed.
Oh and by the way, I’m going to be adding a few new goodies to the coaching this time, more on this later.
The online marketing industry is using the term “content marketing”, widely and consistently. Which means I must use it too, even though I have an urge to write a 10k word essay on the subject of why it shouldn’t be used.
Thinking, rather than acting can sometimes (not always) hurt the bottom line.
As Linkbait Coaching 3.0 is about to launch it makes sense to start a Content Marketing course.
Most people still don’t get blogging.
Deeper thinking about the technique will always win, unless you are selling a content marketing course and then it makes more sense to say the stuff is easy. I can’t do that, which I understand does affect business and I really have tried to sell out and be a commerce whore but it goes against my OS. So, always market to those who seek high ability over a quick fix.
Basic, bog standard link building still works. Get in touch and I can sort you out with something very tasty.
The news is Google have nuked another public linking network. These are systems where a few thousand blogs will host one of your articles with a link back to your sites. You know the drill.
Problem is, these networks are massive and so show up on the radar.
Two big hitters have sunk so far:
Interesting AMA says, “It’s not some BS like “demand was so high OMG WE GOTTA CLOSE!”. It’s simple. AMA still works. Google are targeting networks which confirms one thing. Networks work. And they work too well. But this targeting, it’s being done by manual intervention.”
I know more than one agency who has used these systems. Why? Because they work, but obviously they are not long term, but all that means is that there is an added cost. It doesn’t mean they don’t work.
Whilst you rank, you earn. And the cash doesn’t go away unless you spend it on donuts.
But Linkbait and Infographics work too, hint. So do Web 2.0 links.
We are continuing this convo in a little more detail on linkbaitcoaching.com and the subject of how to build your own private domain network. This obviously comes with a big fat, red lettered warning. But we are all grown ups.
So, all good stuff, what Google Giveth, Google can take away.
Ooops! Correction, AMA have not been hit, yet. But have closed their doors to new members.
If you want links, it is the Linkerati you need to get the attention of.
The Linkerati are those who link
They are distinctive from your customers or your clients or the other people you would like to impress, but do not have the power to link to you.
There are various tribes within the Linkerati, and these all respond to different stimuli.
Most are excited by information.
Not just any kind of information, but information that intersects their current thinking. Which raises other problems.
How do you find out which kind of information intersects the thinking of the Linkerati?
How do you get the linkerati to take notice of you information?
How do you create information which will juice up the linkerati enough for them to link to you.
You have to tap into the Lizard brain, or the Old brain. You need to get down to fundamentals.
People link, motivated by emotion. It’s why popular bloggers can produce mediocre content and get links. Emotion counts.
A lot of the linkerati get emotional about data, particularly when it’s represented in a graphical format. Hence the rise of infographics for seo. The brain can digest pictures or visualisations quicker than text and the linkerati love information that is steam pumped into the visual cortex.
But, if you are not part of the linkerati it’s very tricky to get into the head of this tribe. You certainly have no chance if you are a suited marketing executive, you must dip into the tribe and employ a translator, negotiator, emissary.
The best advice I can give is become like them. Even if you are one of the Marketing Executives, come over to the side. Other than that, you are going to have to talk to one of us who can communicate with both sides.