Lloyds Bank is Pants

Great piece of linkbait from the BBC. Why?

It’s great because it got me to link, it got me to link because it both amused and made me angry. At first I thought such silly thinking by a bank should be publicised and I should post about it. But then I realised I had been motivated to link to the story. It’s distracting to call it baiting as in linkbaiting, but the story made my link finger itch.

I realise I could chose a better headline than this, but I wonder how many people search for “Lloyds bank is pants”? I guess I will find out.

The point is, invoking an emotional response is a powerful way to get a link. The story is helped by being on the BBC rather than a rag like the Daily Mail.

Actually I can’t really call it linkbait, it’s merely a great story.

What reason does this linkbait give for people to link to it

An interesting nugget from the forums of Linkbaitcoaching.com

“What reason does this linkbait give for people to link to it.”

Too often I see visitor bait being created. So you got on the front page of digg, give yourself a gold medal and stick it on your ass.

Who are you targeting your linkbait to? If it’s the knuckle draggers on digg it’s not linkbait, it’s a wet fart in a hurricane.

C’mon on guys, it’s real simple. Linkbait is for getting links.

Who are you targetting? If you say “anyone”, get to the back of the queue and stay there. You need to know exactly who you are targetting, you need to know what they read, what gets their juices flowing, even the size of their underpants if it helps you craft content to appeal to their link finger.

Try linkbaiting one person, go on, try it. Chose an authority figure in the niche you operate and go after their link. That one authority link is worth more than ten thousand diggs (yes I know diggs lead to links, but only if the content is good enough)

Targetting one person makes it a lot easier to craft linkbait as it can tickle their fancy a lot easier. Once they link to you, others will follow.

Concentrate on getting the link, not the visit.