I was watching a Dan Raine presentation in the wee small hours of the morning. And I realised what seo agencies are about.
Or rather what they are not about.
It’s something that has been niggling me for a while and I probably haven’t raised it because a lot of my clients are seo agencies.
SEO agencies don’t do cutting edge.
I think I’ve been to all the seo conferences in the UK and you hardly ever get a presentation that is cutting edge from an agency.
Which is fine.
They are about delivering what is mainstream, stuff like buing links from newspaper websites and the like.
They are also about managing the client, which obviously is an important part of the equation.
But the client will get in the way of implementing cutting edge techniques as most are new and highly experimental and there are little or no case studies around.
Also, most clients have not the time nor the industry knowledge to be taught about these cutting edge techniques, let alone being sold them and so the seo agency falls back on the tried and tested.
And there is nothing wrong with the tried and tested.
This is not a criticism of seo agencies, it’s merely a realisation of their place in the Internet Marketing food chain.
A lot of businesses need the tried and tested and have deep pockets to pay for it.
But people like Dan Raine are a couple of jumps ahead on the evolutionary scale of Internet Marketing.
If you are in the industry, when he speaks, you should listen.
But you probably wont.
You don’t have time.
What you do right now works for you.
You have to tweet about your new iPhone 4 (and how best to hold it)
But I will be listening and applying a few of his cutting edge techniques.
They certainly work for linkbaiting.