I had a feeling it was coming about a year ago. A new term to describe something that doesn’t really need a new term and yet at the same time is meaningless. But lets put aside such semantic discussions for those who chose to burn time on such matters. The term “Content Marketing” is here [...]
Content Marketing Training and a dog called Fenton
December 30, 2011 By Leave a Comment
One of the biggest problems I come across in helping people build links to their websites is how to build magnetic content which attracts links. It seems that selling plumbers supplies online does not naturally lead to expertise on online publishing. Who would have thought? The reality is, creating effective web content is a highly [...]
Biting Live Chickens with Content Marketing
November 11, 2011 By Leave a Comment
Content Marketing I must have blinked. And up pops another word for the same stuff we’ve all been doing for years, yeah millenia, It’s now called “Content marketing”. Or it could also be called “read stuff-buy stuff”. However, it’s tricky to sell services at £150/hour to a marketing executive when all you are going to [...]
