Content Marketing Inspiration on the sofa No.1

Gillian Anderson in a Manky Wedding Dress

It helps to let the mind wonder and randomly roam in search of inspiring content. Whilst sitting on my leather sofa with my iPad whilst watching the Gillian Anderson in a manky wedding dress, as one is want to do at Christmas.

I came across a few bits of content which I thought interesting, downloaded a drawing App and scrawled thoughts all over them. Tweeting them I realised this may be useful for people looking for a kick start and may make it a regular thing.

Content idea 1

Content idea 1

Content Idea 2

Content Idea 1


I did have a moment of, “why didn’t I think of this”. The problem with stuff like this is how to monetise it. Getting the eyeballs and the links if the easy part.

Although I am amazed at some of the fake stuff that did get linked to this year, mostly by newspapers. Shame I can’t share.

Image Credit BBC

Biting Live Chickens with Content Marketing

Content Marketing

I must have blinked.

And up pops another word for the same stuff we’ve all been doing for years, yeah millenia,

It’s now called “Content marketing”.

Or it could also be called “read stuff-buy stuff”. However, it’s tricky to sell services at £150/hour to a marketing executive when all you are going to tell them is to implement the read stuff/buy-stuff concept.

You may argue that content marketing is far more nuanced and psychologically driven, blah blah especially if you are selling content marketing serivices (which I am btw) then you probably are the type to elaborate and gesticulate and obfuscate and drop a bit of management speak and other such guff.

But those kinds of people never actually create content that makes people crawl over broken glass to consume.

They tend to repackage mediocre old school stuff in a sharp, brushed aluminium box with a logo coloured a soft shade of blue. A blue that has a subtle but effective gradient. Then they get the deal by revealing they go to the same school or buy the same crampons or kite surf the same beaches.

There are those who can present content which actually gets the results that turn the marketing executives heads, and there are those that can present and pitch trendy concepts and…. that’s about it.

Content marketing used to be called informercials, or advertorials. And they used to make mountains of cash. With not a blue gradient in sight.

Linkbait is content marketing, but what it is selling is the emotional warm glow you will receive if you link to the content. That is the action, that is the point.

Most of the people pushing the concept of content marketing seem to be fresh faced 20 somethings who have a brightness in the eye and think a new discovery has been made and use such terms as “globalize your creative concepts”.

Maybe I’m just a cynical, middle aged, frustrated film script writer who has seen the concept of “read stuff-buy stuff” repackaged and reformed so many times that it takes a lot even to raise one eyebrow 2.7mm.

But, I think not. I think this has always happened, the crowd always follows but it’s the mavericks that have found the oasis a few years ago and have time to build a hamburger stand to feed the hungry mob (Gary Halbert nod of the day) who eventually arrive at the place after following the 20 something, bright eyed, trendy types.

Imagine picking up a plump chicken. Holding it firm and then stretching its neck, it’s muscles taut and strained and then sinking your teeth into its neck. The hot, wet blood pumping out and running down your chin.

The life seeping out of the feathered body as it lies limp in your hands.

Shocking isn’t it?

But you wont forget that bit of “content”, even if you try for the rest of the day.

That’s the point.

You read, but did you buy?

That’s content marketing!

Linkbait Ideas

You might want to check out Magnetic Web Content, for more ideas.

These web content ideas were first published in Linkbait Coaching last October. Note: this was around the Olympics, banks were not yet evil, the £ was strong…etc. Oh how things have changed.

What’s rubbish about being British
Wired costs $10 a year to subscribe in the US and $70 in the UK
I am sure there are others, only a matter of looking. Make it geek centered, the fact that the iPhone hit the US first, movies get shown in the US first. Bad teeth, drunk slags on a Friday night, drunken brawls on a Saturday night, 13 year olds tooled up with butchers hatchets and machettes stalking the streets, Daily Mail

There could be a follow up post about how great it is being British, exchange rate for the US$, etc…

Best Criminals in the world
Who is bad out there and really good at it. I guess the bad ones are in prison, but a few are running around spending their ill gotten gains.
A list of those who seem to have gotten away with it could be interesting and fun.
C’mon, who hasn’t dreamed of being bad.

Christians vs Atheists
Christians are good because they are told to be by God, whereas atheists are good because they want to be.
You have to be careful with this one, you may annoy people with a certain belief system, but it’s kinda tongue in cheek and not meant to be taken seriousy. But, you will always get someone who will take offense, so you have to weigh up the consequences when you create content that pokes fun at group of people with a specific belief system.
You could also included a list of all the Christian sex scandals which take place and how they seem to have more scandals than Pagans.

How many Ferraris is your house worth now? – Property bait
It used to be that a Ferrari was worth more than a house, now it’s the other way round. The house I am in is worth 3-4, but that may change due to market conditions.
Comparing like for like can be interesting if using incongruent items, such as a house and a car. To view something in a different way can pique interest and be attractive.

20 Weird Sleep walking events – Health
I like this one as it would be fun to research and write. I thought about it because a three year old called Max got out of bed in the middle of the night, pick up some cash off the kitchen table, opened the door and went to the shops to buy some sweets. Not really sleep walking but I know there are a ton of weird and funky stories out there.

Which Banks Suck – Or – The Top ten worst Banks – financial
Search for each bank on google adding the word “suck” at the end of the banks name, then make a list out of who has the most.
It’s not scientific, but it could be fun and it’s accurate and not libelous.
You could actually do this with any much complained about sector.

Worst Boxers ever – Sport
Find out which boxers have had the most knock outs and rank them with a bit of sarcastic blurb about them.

Most influential magazine covers of all time – media
There is a contest going on in London at the moment covering this, might be interesting if you put together your own list, got a few links on it and then when people come to search for the term guess who ranks?

Best photos of storms ever – art
This is one of those heavily Stumbled collection ideas, they tend to get a huge amount of a traffic and a few links. It’s easy work for a nice Alexa spike.

20 of the worst Jobs in History of the Internet – geek/jobs
Taking inspiration from Baldrick’s Worst Jobs in history, why not apply it to Internet Jobs, has to be a ton of loathsome jobs out there, like the person who has to sort through Bill Gates’ hate emails.

Olympic Sports that shouldn’t exist – sport
I can’t think of any off the top of my head but aren’t there weird sports like, beach volleyball (got one) that are bit touch and go if they should be in.