Take a job role and add the term “executive” to it and it adds more gravitas to the role.
Or does it?
What is an executive anyway? Probably something dreamed up by recruitment (executives ;)
“Grunt”, would probably be a more accurate term.
SEO Content Grunts wanted
Would that get a better class of application? I don’t know, but it would let people know that the company hiring is different and does not bullshit.
Content grunts are valued at Cornwallseo, they are the bods that make the machine move. Without them there are nothing. Our content grunts are well looked after. I’m getting the feeling that you lot who have executive after your name may feel a tad used and abused. I don’t know.
Do you think the term “executive” really changes anything?
Does the boss feed you free donuts daily?
When we hire for a post we treat it the same way as we would a bit of linkbait or infographic. We need to attract people who are highly creative and want to make a mark, and have a twinkle in their eye.
We are not hiring just yet, in Cornwall or London. But when we do we want to win “The Most Creative Job Advert” award at the next BAFTA’s.
If you are looking to work with one of the most Zarjaz and Froody outfits in online marketing, keep a look out on this blog, sign up to the email, RSS feed, Twitter feed etc.
More about this later.
I’m not going to name names, but some people need to stop making infographics.
Look, if you don’t know what the goldern ratio is, or colour psychology or the juxtapostion of narrative elements in current popular culture against sub-conscious societal relationships, you really need to step away from the Photoshop.
Not that you wont get success, if you have an adoring network you would probably get a link if you posted a picture of a turd in the shape of John Wayne. But then you probably have a link from these fans anyway.
I know infographics have been hot for a couple of years, but what you may not know is that the kick ass infographic you just saw was made by a team of graphics graduates and researchers. Each specialising in a specific part of the production process.
I’m not going to go into a step by step guide to creating a killer infographic right now, I’m just blowing one off as I just saw a derisory infographic being pushed by an A lister.
Heres a tip, if you don’t want brown hands don’t push crap.
I put out regular, killer infographics. I do this by giving the work to people who eat, drink and breathe this stuff. And it’s very expensive, the best people always are.
BTW, if you think I am talking about you, I’m not. I am sure no one who has the intelligence to read this blog would think to put out something so gash.
250 million pictures a day are shared on Facebook
Can your headline compete with that?
I ask because I’ve noted on several content sites that they reject articles on poker, horse betting etc. But accept articles about spread betting. And yet when I speak to my friends who earn a living spread betting, they tell me that it is gambling. Certainly when compared to other forms of investment, but the risk can be reduced by increasing your skill in the activity.
Categorisation is important in seo.
As is the semantic meaning of words and phrases.
Spread betting is one of those terms that can have one foot in gambling and one foot in investment.
Why is this important?
Many phrases are what’s called polysemic, meaning they have a number of meanings, read Clustering of Polysemic Words for an interesting look into the the subject with regards to categorisation. The Wikipedia entry for Polysemy is a good place to look for a further understanding of the term.
It is important if you are building a keyword list, sorting keywords into categorisations. Categorising keywords as you well know is an essential part of SEO and so an understanding of the nature of the term, polysemic, may help you in this task.
Context is crucial when deciding which category to put a term which has multiple meanings in. But, there are many forms of context. Most importantly the viewer has a context which if you have done your research correctly you already are aware of and have prepared for.
Our brains like to order things, it’s why lists are so popular. If you confuse the brain over the meaning of a term your message will be lost. Context happens because of the meaning around keyword we are targeting. Context is what happens before, during, around and after the keyword has been digested by the brain.
Many things affect context, and maybe that’s for another blog post.
All this folds into useability and how effective your website is at reaching its objective, be it sales, links, subscribers etc.
Further reading on the subject can be found at:
For a more in depth understanding of the workings of spread betting please go to financial-spread-betting.com
The Forex market is one of those things that really benefits from a graphical explanation. In the SEO world the Forex market is quite hot and very competitive, which is a good thing for those of us who build links for a living. Building an Infographic for links is a no brainer for this market, it is so competitive that every little helps.
Here is an example of a Forex Infographic that has done very well and a lot can be learned from it.
This infographic is provided to you by CMS Forex.
Click here to add this infographic to your website.