The Secret to Ranking a Website in Google

This is a great time for people building great content on the web.

After reading the interview with Google engineer Matt Cutts and expert SEO Eric Enge, it confirms to me the content that people want will be the ultimate factor in whether or not a website will rank.

Yes of course there will still be those anomalies which a clever SEO can exploit, but it would be  foolish to base a business on hunting down the latest thing that Google has not yet fixed.

There is nothing really new in the interview, although it is a great interview and ties together a bunch of methodologies that have been working for sometime.

  1. We all know that we should have an effective social media following on places like Twitter.
  2. We all know that we need to be producing content that is better than any other content which is currently available to the reader.
  3. We all know we should create synergy between all content and online communication output.

So nothing new there.

But how many of us really implement this? When I want something to happen I write a blog post, do a bit of Tweeting, a bit of emailing, a bit of commenting etc., until I get the result.

I already have my processes set in place, I am already a member of various online social tribes – I have my own gang of trusted creative rebels on which I can call upon. I already know my market and what is needed and more importantly how to get people to be attracted, engaged and then what will get them to react.

Which of course I should know having been doing this for quite some time now and having the good fortune to work with some brilliant, clients in a variety of sectors. Getting the client to do what is needed is the hardest part of the equation as results are not obvious before the process begins.

Even though I can show that doing something very specific like producing an infographic on going to Mars can get high quality editorial links from the likes of Wired.com, Mashable.com etc. It still takes large amounts of energy to create presentations that leads the client along the path.

But the client thing is a tangent and not crucial to the core thing being discussed.

What is important

I think it helps if we think along the lines of publishing something popular, than creating quality content. Quality is a relative term and means different things to different people, whereas we can easily define popularity.

Popular content, not quality content.

This is my experience over the 15 years I have been creating web pages to get links out of people. It’s that you need to be creating content that people really, really want to consume.

Thing is, most of those in my industry are more interested in paying a writer £15 to produce an article than £1,500.

Which is absolutely fantastic, because you are competing with people who only have enough juice to get up half of the hill. If you “get it”, you can dominate. That is the secret.

What’s also interesting is that the regular business person finds it hard to get to grasps with the aspects of content marketing, yes I know there are success stories out there, but relative to their whole sector they are tiny. The second secret is that this will always be the case.

There will always be opportunity for those who can create popular content

People in my industry, and I am one of them, are always babbling on about the latest technological advancement in blogging or social media. It becomes this huge wall of noise, and mostly it’s relatively unimportant as it’s not the technology that attracts. It’s the content

It’s the content

It’s one thing of course to define and understand this, another thing completely to implement it in a fashion that delivers an effective ROI. Which is where I tap my 15 years experience in the industry, I have seen and studied huge numbers of real time campaigns that have both succeeded and failed in this time.

A very, very small percentage of websites out there currently implement best practice content marketing, seo, blogging, social media etc. You may not think so because you spend all your time only consuming the good stuff and so think that is all what exists.

Local is getting very tasty

When you talk to the people who are experts in local online marketing, it gets very interesting. As it doesn’t seem to take that much investment for a local business to get a good ROI out of local online marketing. Obviously this is because of the geographical parameters being fixed, and that is not going to change.

Local requires a change in the mind set, but at its basic it is a similar methodology to the huge corporate beast.

Getting it Tabloid

To the people who I personally coach in this area, I tell them to think like the Economist and create like the Sun, newspaper. To be a dealer and not an addict. To think about the reader as being hungry for a specific type of content and simply creating that content and promoting it.

It’s simplistic, but the complexity is in the cultural awareness and defining the thing that people want at that specific time. It’s impossible for the business person running a plumbing supplies website for example. They do not have time to sit on Reddit, Twitter or consume the latest from Huffpo or find that smaller story that fits their niche perfectly.

You need an experienced, culturally aware individual who understands what gets people to link and create social signals and how that folds in to the websites brand development.

Even I can only count about 30 – 40 people who can do this to the required level.  Most of them are highly creative, maverick social rebels types. Most freelance and wouldn’t be caught dead working the 9-5 in house or for an agency. Not that in-house, or agency people can’t do this, but it’s not for people who crave security or who can only operate if they have a defined working structure.

The creativity needs to flow in an environment that is unstable from a business POV or at least looks wonky when you look at it through a business lens.

If you find one of these creative geniuses who can connect all the different parts and implement, delivering and effective ROI, make sure you give them what they want to work on your stuff. Do not let them go over to the opposition, because it’s really hard to find these types of people as they are rare.

If they are aware of their value then you will need to pay premium rates, but if your business model is set up to soak up extra business then it’s worth it. I cannot tell you how many client servers I have crashed because of all the traffic I send clients.

If you want personal coaching help with this stuff I am available for hire. Plus I have a lower cost option for coaching over at Linkbait Coaching I am also launching a Content marketing magazine for the iPad and a Newsjacking email alert service, sign up to the email list for more news on this.

You can also follow me on Twitter and Google+

 

 

 

 

 

Why Kittens Should be part of your Content Marketing

Most read story right now on the BBC Kitten Found on Tube Train

Now before you put your angry young man hat on for people not caring more about Syria, NHS, Global warming etc. just remember that life is pretty crap most of the time. Yes it does have it’s highlights like superfast broadband, but mostly it’s grim and tiresome.

So people need a distraction from the hideousness, they need to laugh or have their emotion changed from rage to empathy.

Yes some linkbait tactics focus anger and use it to get the link, but being nice and fluffy can also get links.

Don’t diss the kitten.

Remember you are a dealer, not an addict.

 

This post was previously publishing on LinkbaitCoaching.com

50 Design Inspirations for 8 types of Infographic

Have an idea for an infographic but don’t know where to begin with designing it?

Fear not!

With thanks to Lyndon, we’ve compiled an ultimate design resource for every imaginable type of infographic. Well, nearly every one.

Our blog post earlier this year, identified the 8 different types of infographics.

This is a list of 50 that we think deserve to be noted for their design, or certain aspects of them.

A visual list of infographic inspiration awaits…

 

The Visual Article

The Visual Article infographic is all about attracting the viewer immediately with the title and offering something more than just a written article. The content itself must be varied, interesting and plentiful so that readers do not come away disappointed.

 

1. Amsterdam: On Yer Bike – by easyJet Holidays

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2. A question of taste – by South China Morning Post

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3. 50 Unbelievable Facts about Earth – by Giraffe

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4. 50 Incredible Facts about Skin – by beautyflash

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5. Why Bill Gates is Better than Batman – by Frugal Dad

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6. 50 Insane Facts about Hair – by Hair Loss Geeks

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7. How to Control Your Dreams – by BedroomWorld

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The Flow Chart

Flow charts are successful for answering questions and when engaging the right audience do well on social media. The design of a flowchart prefers simple over cluttered and to make it worthwhile, there needs to be plenty of options so the viewer doesn’t feel forced into an overly narrow category. Tongue-in-cheek is common and a sense of humour is definitely a bonus!

 

8. Should  I Text Him? – by Becca Classon

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9. Which Infographic Should You Use? – by NeoMam Studios

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10. Star Wars Occupation Flowchart – by OnlineSchools

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11. I Want to Make a Horror Movie – by Canal+

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12. Are You Happy? – by Rick Webb

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13. Should Your Business be on Pinterest? – by Intuit

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Useful Bait

The useful bait does what it says and provides a useful resource to the viewer. Usability should be the priority with a straightforward design and content which is strictly relevant to the topic. When designing infographics like these it’s best to imagine them being printed out.

 

14. Gangnam Style The 5 Basic Steps – by Hugo A Sanchez

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15. Kitchen Cheat Sheet – by Everest

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16. Sitting is Killing You – by Medical Billing & Coding

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17. How to Train Yourself to Speed Read – by Mindflash

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18. Exceptional Expressions of Espresso – by Pop Chart Lab

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19. Pairing Wine & Food – by Wine Folly

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20. The Shelf Life of Food – by Visual.ly

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21. The Charted Cheese Wheel – by Pop Chart Lab

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Number Porn

Impressive numbers coupled with an engaging design make the ‘Number Porn’ infographic work. Numerical infographics boil down to a lot of numbers with little visualisation to aid comprehension. They are straightforward to produce but may lack a bit of imagination.

 

22. Titanic by the Numbers – by History.com

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23. Education by the Numbers – by Microsoft Education

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24. A Day in the Internet – by MBA Online

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25. Google: Behind the Numbers – by Business MBA

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The Timeline

The timeline shows a journey to the viewer and it must be important to them to be successful. Each element of a timeline infographic should be visualised, so it’s easy to see the progression and is visually stimulating.

 

26. The Road of the Future – by Carloan4u

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27. The Evolution of the Geek – by Flowtown

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28. The Evolution of Video Game Controllers – by Pop Chart Labs

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29. A History of Western Typefaces – by Mashable

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30. The History of Home Heating – by Global Home Improvements

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31. The Apple Tree – by Mashable

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Data Visualisation

“If a picture is worth a thousand words, then a data visualization is worth a thousand more.”

Data Visualisation is the bread and butter of the infographic world. A creative approach along with careful design can get great results and lead to placement on high-profile sites.

 

32. The Billion Dollar-o-Gram – by David McCandless

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33. Mission(s) to Mars – by Bryan Christie Design

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34. Fifty Years of Exploration – by National Geographic

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35. Snake Oil? by David McCandless

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36. The Big Numbers – by Rune Leth Anderson

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The Versus Infographic

Matching content to audience is crucial here. You need to consider what the audience care about and focus on two characters or concepts. A common feature of these infographics compares both differences and similarities. A little humour and stylised design are a must if they are to succeed.

 

37. Geek vs Hipster – by Geeks Are Sexy

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38. Messi vs Ronaldo – by Visual.ly

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39. A Tale of Two Meals – by Massive Health

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40. Beef versus Horse – Guardian Digital Agency

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41. How Being a Liberal or Conservative Shapes Your Life – by David McCandless

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42. Serif vs Sans – The Final Battle – by Urban Fonts

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43. Woof vs Meow – What Our Furry Pets Reveal About Us – by Hunch

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The Photo Infographic

Arguably the hardest to produce, these infographics need quality photographs and a well thought out design to come off as professional looking. When done right though, these infographics are visually arresting and provide a unique way to display information.

 

44. Dining Etiquette 101 – by Sun Sentinel

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45. The Simpsons, South Park and Ninja Turtles LEGOs – by Jung Von Matt

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46. Know Your Poop – by Raj Kamal

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47. The Evolution of a Hipster – by Paste  Magazine

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48. Fat or Fiction – by Fat or Fiction

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49. Seven Summits – by FFunction

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50. Refugees and Immigrants – by Peter Orntoft

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We hope these proved useful and let us know if you agree with our choices!

Compiled by Danny Ashton, founder of the infographic agency NeoMam Studios.

I Build Great Links for my Clients, and what do they do? GIF War

@ChrisLDyson and @barriemoran I am calling a GIF War!

This is what happens to my clients after I build great links for them

 

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Meanwhile the haterz are giving it this. 

 

 

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Inspired by the great minds at:

http://www.barriemoran.com

http://tripleseo.com/

 

I think I should leave this kind of linkbait to a younger crowd, I mean, substituting Z for S in haterz. It really has gone too far this time.

 

Where I got this stuff from:

 

http://weareheadoverfeels.tumblr.com/post/42196945509/listen-up-fives-a-ten-is-speaking-in

http://denissevelazquez.tumblr.com/post/45886903344/pelea-de-dinero-suele-pasar

http://leftphalange.tumblr.com/post/36437710156/black-friday-shopping

http://youngmoneygifs.tumblr.com/post/39066154532

Olga Kurylenko and Tom Cruise Open Ice Cream Factory in Cornwall

This is another ranking test.

The last one I did was yesterday, and strangely has not ranked.

The keyword phrase was a heavily duped phrase that has been scraped from Amazon by the affiliate addicts.

What is interesting is that the phrase “DuroStar DS4000S 4,000 Watt 7.0 HP OHV 4-Cycle Gas Powered Portable Generator”, has not been ranked at all. Not only that but the body text also has not ranking.

It also does not seem to be indexed. There doesn’t seem to be any reason for this as yet, further investigations needed.

The reason I want to make the headline above is that Olga Kurylenko and Tom Cruise are releasing a film this week and I want to see how topicality effects the ranking potential with relation to this blog. Obviously there are many variables at play here, but by conduction these little tests on an aged blog such as this builds knowledge about the subject.

I am not thinking that we will definitely be uncovering specific answers here to the whole ranking question, more that we want to make sure we are pointing in the right direction.

I also chose a unique headline. Nothing is coming up for an exact match search. And I want to make sure we at least rank for this, as I am wondering if the last ranking fail was to do with the fact it’s an Amazon product keyword string.

More on this later.

This is later, about 5 mins later

Bang! It’s already indexed and ranking for exact match “Olga Kurylenko and Tom Cruise Open Ice Cream Factory in Cornwall”

Also the broad match is ranking #1, Olga Kurylenko and Tom Cruise Open Ice Cream Factory in Cornwall.

I am using a clean browser to conduct these searches and am not logged in to G+ or searched for this term previously.

More Later (15 mins)

The page does not rank for “Olga Kurylenko and Tom Cruise”, but ranks on page three for “Olga Kurylenko and Tom Cruise open”

Which of course is interesting and gives us a little more insight into how you should be crafting headlines for the maximum effect in Google.

You must understand the power of your website in relation to its ability to rank unique terms. Adding the word “open” gets me on the third page, however that’s not going to bring any traffic as no one will search for that. However, if you added a term that is contextually correct to the narrative and may be searched for like “kissed”, affair”, “engaged etc. then this would increase the traffic,

If this blog was a celebrity blog I would pump out a few posts around this news event. Trying to find the most optimised headline which was attractive, had a worthwhile search quotient and was contextually correct.

We also learn that you don’t need to get external links to a post if on a blog that has enough link equity.

However, the previous test to this was interesting as it did not rank. Leading me to ask, what would get a keyword phrase like that to rank. Is it as simple as a few links, and who powerful should those links be?

This test raises more questions than it answers, and I invite of your thoughts on this.

Hold the boat!

I now rank at 14 for “DuroStar DS4000S 4,000 Watt 7.0 HP OHV 4-Cycle Gas Powered Portable Generator”.

Which is a very tasty bit of data.

It took 21 hours to rank.
Ranked 30 mins after this post was published, which contains a link to it.

Is this simply a ping issue and getting to the Googlebot to visit, probably. But there are a number of other factors at play which we do not know. What is the impact of a heavily duped headline, that is out of context to the blog?
Would there have been a different outcome if the headline had been contextual to the category that the blog operates in?
What is this post had also been a duped headline?
What effect has Twitter had on this outcome?

It’s impossible to know what has exactly caused these results, we can only guess based on the rather limited data. My suggestion is to do your own tests and share. The more data we get the more informed we are.

Also, using the Seomoz Google US (non-personalized), tool I rank on the 3rd page of Google.

DuroStar DS4000S 4,000 Watt 7.0 HP OHV 4-Cycle Gas Powered Portable Generator

Don’t worry, I haven’t been hacked.

This is an ranking test.

I want to see what will happen to the keyword string ” DuroStar DS4000S 4,000 Watt 7.0 HP OHV 4-Cycle Gas Powered Portable Generator” if I simply post it in the title tag and as an H1. It will also get linked to internally, by WP.

The product is an American one and this site mostly ranks in the UK.

Right now Amazon ranks for this petrol, or rather gas powered genny.

It’s a huge fit ranking for such long tail term as Amazon gets scrapped mopre than a 30 year old gorgonzola, You tend to think long tail is easy, but only if the long tail phrase is unique and gets search for enough times to make it worth while.

Of course outranking Amazon in an exact is pretty easy to do. But it’s always useful doing these tests as it gives you a fixed point of data.

Search for the phrase and see if this post turns up.

I miss those keyword contests we used to have back in the old days.

How to make money out of blogging and why I failed at Linklove London

The first thing you need to do to make money out of blogging is to stop.

The second thing is to cancel all your subscriptions to the “Making money whilst blogging in your underpants” type membership sites. Then take all your ebooks and delete them, filling the hole left in your hard drive with Harlem Shake videos.

The third thing is to start doing something that is ancient, but online.

Why should you do something ancient, surely this is the new age where new, new, new is god. Where anything new is better than old.

That’s what they want you to think, because it’s easier to sell a book if what your selling is called something new.

But we know how to play that game don’t we?

Because we are all players, at least I hope to the High God of the Digerati you are.

I talked about this at my latest presentation in London at the online marketing conference called Linklove to about 300 SEO people. I tried to convince them that it was something ancient that they need to focus on instead of fannying around with Excel spreadsheets and setting up 200 domain networks on different IP numbers, filled with drecky articles.

And I think I failed at Link Love.

Because I think only a few got it.

Which is interesting.

It means that most of the seo community are on the same path, they are using the same techniques that worked 3 years ago. Which is great if you are a lumberjack. Lumberjacking has not changed in the last 3 years.

But are you that stupid to think seo has not changed?

Blogging is not dead. It’s just that it no longer gives a return on investment. And we are talking about blogging in the way that an SEO would describe it. as a means of ranking and implementing a mechanical solution.

The way to make money out of blogging is to stop blogging.

I know, it sounds nuts, but stay with me here.

Stop blogging, and start publishing.

Publisher is the new, new thing.

“Oh c’mon man, you mean I read all the way down to here and that’s it”, I hear you wail.

But that’s the thing, it really is that simple.

What do you think is happening in your brain if you tell yourself you are a publisher and not a blogger?

Publishing is the process of production and dissemination of ideas, thoughts, concepts and information it is the activity of making such things available to the World. Sometimes you are the originator, sometimes others.

It sounds a lot like blogging doesn’t it.

But it’s not and in your mind there is the big difference between how you perceive a blogger and how you perceive a publisher.

You may say that you know lots of successful bloggers, what about Darren Rowse, Brian Clark, Chris Garret etc? Are not they successful bloggers?

No.

They are publishers in every definition of the word. They hire writers, produce courses, print books etc. Yes they started out as bloggers, but quickly morphed into something else. More akin to building a publishing empire.

But hardly the image of most of us have of the blogger which is someone sitting in their underpants eating a large back of chili Doritos. OK, we’ve all been there, we have all sucked the crack pipe of blogging. It worked great for a while, but that model is dead.

But if you are to make money out of blogging you need to stop thinking like a blogger and start thinking like a publisher.

And it’s the same for the seo crowd I spoke to at Link Love. Stop thinking like a content marketer and start thinking like a publisher.

Stop thinking like a link builder and start thinking like a publisher.

And I have to say this, even though it pains me. Stop thinking like a linkbaiter and start thinking like a publisher.

Very few people are teaching this right now.

I have been banging on about it for a while.

I tell clients, get a podcast out, get an iPad mag out, publish a Kindle book. They just look at me as if I am insane. “But they are not teaching that at the seo conferences I go to. And they are really expensive so they have to be good”.

Clients are frustrating.

I tell them, don’t just publish an infographic, turn it into a poster and give it away on a Facebook contest, turn it into a slide show, make it into a Youtube clip, have it printed out as a mini book.

Think like a publisher.

If you want to know how to do this, I have a coaching program you may be interested in. Linkbait Coaching is going into a new phase, the “Publishing” version. We still teach linkbait, but there is so much more you need to be doing and if you want to win. Sign up to the email notification on the page and get to know when it launches. I have not yet decided how many people to limit this one to, but if you sign up to the email list I can give you a shot at getting in early.

How to ask for a Guest Post

I talked about guest posting in the last post I wrote, it seems it’s still the fashionable term of the online marketing fish bowl I swim in.

However, it’s important to understand that what most people are talking about is something very specific. Even though asking people to host your content in exchange for a link back for seo purposes has existed for over a decade, the way the term is used now seems to be talking about something that is systemised and geared up to achieve the highest ROI possible.

This of course leads to a lessening of quality in the guest post requests that bloggers get as it becomes more about numbers and less about the quality of the writing or even the pitch.

In the past I have found guest posting a very useful way to connect to other bloggers and also to help with back links to clients. But I am finding it increasingly difficult, some bloggers now ask for cash to place a guest post, which would make it a sponsored post rather than a guest post. Not that I have that much against advertorials, as long as they are clearly stated as such.

But lets cut the bullshit.

Publications, both offline and online take money to publish paid for editorials. It’s the way of the world and naive not to expect otherwise. This is what you have to compete with.

However, lets look at this from the bloggers perspective. I have been talking to a few blogs who do guest posting, to ask them what they think about the hordes of mercenary seo types swarming around their blogs asking for a guest post with a link back.
Mitch from Top Finance Blog, said this.

The best way to ask for a guest posting opportunity is to actually visit the person’s blog first to see if they have a guest posting policy, and if so then following it. I get tons of requests to guest post and most of the letters are generic and immediately lying when they say “I have followed Top Finance Blog for a long time and enjoy its content”. If they liked it so much, they’d have commented at some point, and they’d already know what the guest posting policy was before I need to send them to read it. Help us decide you’re worthy; yes, we get a benefit from it as well but if you’re looking to place your content on someone else’s site, act like you want to without making it seem like you’re doing it for their benefit; that’s just insulting.

He went on to say he could easily write more about this subject.

I think the problem is when you dehumanise the process. Sure, still have tools to help you find a blog that will post your content, but you have to invest time, politeness and commonsense to connect with the blogger.

I confess I have on the occasion taken shortcuts in this regards and it has led to failed guest post campaigns. When you do a lot of link building it’s natural to try to make things as efficient as possible.

Trying too hard to squeeze links out of bloggers can lead you to take your eye off the ball.

I know I am not alone in this as I daily get guest post requests and press releases that seem to be geared to the short cut. I think only twice in the six years this blog has existed has there been requests that result in stuff happening.

Which is interesting.

Because, if you take the time, invest in the initial connection and develop relationships, rather than “guest posting” or that awful word “outreach”, you will probably have more success.

Most of us are uber busy and have hectic lives, my own has increased of late and I probably need to pay more attention to investing in real conversations than acting like a one legged, starving marmut with rabies out to get links whatever the cost.

Yes, this is part confessional, part do what I sway not what I do, but this is part of the process. You constantly have to relearn the basics. And it’s not the “20 ways to do guest posting”, type posts you really learn from. It’s the real experience of people out there in the trenches, working it.

In the meantime, if you want a guest post. You know where to find me and you should know by now how to ask me.

Guest Post Linkbait

If I include “guest post” in a title, will I get lots of emails asking if they could get a guest post hosted and could they include a link back to their client who has a mobile toe clipping service?

I made my first guest post in 1999, it was image based and was a unique image grab of Julia Roberts. The movie Notting Hill was being made in my street and I had fun using a camcorder (remember those) to record the action. I sent the image to a Julia Roberts fansite for a link back. It’s always easy when you have unique content for a hungry crowd,

But, the landscape has changed. As agencies can no longer call up Guido to rustle up some mucus stained content that nobody will ever read and hawk it on article marketing sites, they have switched to guest posting. Blasting bloggers with barely interesting content for a link back. Some bloggers have now got savvy and started asking for money to place the posts and stupidly some agencies pay for it.

I say stupid because when that blog gets banned by Google for selling links, all the work gone into that relationship will be lost.

Some will use it to get competitors links knocked out, if a blog is linking to your competitor, buy a guest post link from them, link to a neutral party and then dob them in. Will it work? Who knows, but I am sure some will try.

If a site asks for money for a guest post I put them in a file “forget about it”. As their stability is questionable, and I only want to build links for clients that will stick around.

The truth is guest posting is one of those fads that come and go. It will work better when the sheep move on to the next easy win.

Any website should be doing a bit of this and a bit of that. Spread the tactics around, nothing is a ranking killer, but creating useful experiences is always going to be on top.

So if you want that guest post, absolutely. Bring it on, and no I am not going to tell you what the rules for getting accepted are. But donuts are invloved.

Why you don't need to know what Content Marketing means

Gutenberg Printing Press

Lets be honest about “Content Marketing”, just for once.

“Content marketing”, was invented so online marketing agencies can sell more shit.

Yes I realise all my pals or now ex pals in my industry will tell me to STFU. But I have thing little aberration in my brain that sometimes inhibits me from bullshitting. Which is a real handicap at times.

The reason why the term “content marketing” is a bucket full of rotten, wanky frogs is this…..

There is already a term that adequately describes the act, and that is “publishing.” Some of you may be aware of it.

In the first 50 years after Gutenberg first cranked up his printing press (it was no longers Guttenbergs by the way as in was in debt to the investor and had to hand all the rights over, but that’s a story for another time.) around 12 million books were printed.

Do you think they understood the art of using publishing for marketing purposes using the cutting edge technology of their time.

To me, the term publishing has marketing at its foundation. After all, publishing is simply a collection of communication methods designed to communicate and cause reaction in an engaged consumer.

If you start to peel off the layers of what people are actually doing when they create an infographic, publish it on a blog and promote it using social media, you quickly understand that the fundamentals never change.

All content marketing describes, is a mechanised way of taking advantage of current publishing and promotional tools, it does not get deep into the fundamentals. It simply hasn’t been around long enough, whilst “publishing” as a term has.

This may seem like semantic drivel, but when agencies overuse the term “content marketing” to promote methods using new mechanisms, when the fundamentals are the same, it gets annoying.

My argument is that the client does not need to know the definition of such mechanistic terms as content marketing, that’s for the industry to sweat bricks over.

But the client absolutely has to get what “publishing” is, and the increased speed and power that the technology can now give us.

So I’m not that bothered about using the word, but do you have to use it so much.

And do you really think that a client needs to know such stuff to get it?