Mark Rein of Epic Games catches his nuts in the Gamer Blog Machine

It’s a bitter moment when your peers tell you to f**k off. But this is what happened to a big cheese in the game publising industry called Mark Rein of Epic games.

Go read it, if you like to see the Indie kid take down the big business behemoth you will love it.

I love these stories of bloggers whipping off the bed clothes of the previously untouchable executive types and letting everyone see them in the raw.

Cliff Harris makes the game industry sound fun.

What is Blogging but simply a communication tool

Some people over complicate things.

Blogging is simply a communications tool.

Once the piece of information you want to communicate is acheived, its purpose is done. Therefore the length of the blog is merely something for the aesthetic.

Of course it could be argued that a blog is also an “emotional delivery machine”, or an “action encourager”. But these still use communication to happen.

So when a blog post is written in a terse fashion, being economical with words, as long as it acheives its purpose it matters little that verbosity is ignored.

Writing less, means writing better.

General Baron Kurt von Hammerstein-Equord said

General Baron Kurt von Hammerstein-Equord said

“I divide officers into four classes — the clever, the lazy, the stupid and the industrious. Each officer possesses at least two of these qualities. Those who are clever and industrious are fitted for the high staff appointments. Use can be made of those who are stupid and lazy. The man who is clever and lazy is fit for the very highest commands. He has the temperament and the requisite nerves to deal with all situations. But whoever is stupid and industrious must be removed immediately.”

If you are lazy you look for the short cut, you break the rules and you work damn hard to get that short cut.

When found, you then relax.

Thus is the nature of those who use Search Engines to their advantage.

Getting the Blogging Mojo Back

For one reason or another I stopped blogging, stopped writing.

Which is a shame as I really like the process and it’s something I do well (haven’t the time to be modest this morning).

Most of the problem is simple distraction, too much going on, too many possibilities, even too much success.

Sometimes you have to reduce. Simplify. Not use the, “but it has to be perfect before I publish” excuse.

So, to get the Mojo back I’m just going to blog. Post a blog every day for 14 days.

It may not be linkable, but from a creative point of view it helps crank up the engine.

And you never know, something juicy may come of it.