Comments for Cornwallseo.com

Comment on Should I Buy Links to Improve my Rankings by SearchCap: The Day In Search, March 15, 2010

SearchCap: The Day In Search, March 15, 2010 — Mon, 15 Mar 2010 21:04:36 +0000

[...] Should I Buy Links to Improve my Rankings, cornwallseo.com [...]

Comment on Why I Wont Write A Google Buzz Post by Kris

Kris — Tue, 16 Feb 2010 23:18:08 +0000

Brilliant!

Comment on Why I Wont Write A Google Buzz Post by Andrew Bleakley

Andrew Bleakley — Thu, 11 Feb 2010 20:47:26 +0000

I’m not bored with it yet, I can’t work it out – it isn’t a patch on Twitter’s simplicity – this is another one of those times when the Google UI engineer’s need a slap

Comment on Why I Wont Write A Google Buzz Post by Lyndon Antcliff

Lyndon Antcliff — Thu, 11 Feb 2010 14:23:51 +0000

@Marty, I try to squeeze a bit of irony into all my posts.

Comment on Why I Wont Write A Google Buzz Post by Marty Martin

Marty Martin — Thu, 11 Feb 2010 14:19:46 +0000

Irony? :o)

Comment on Social Media Myth No. 1 “It’s about the conversation” by Jeff

Jeff — Wed, 03 Feb 2010 22:32:28 +0000

It seems as if the social media has become one of two things, updates on the health of your dog (for instance) or spam. Sending those links out into the social media only work when the receivers are interested in the content, me thinks.

Comment on Social Media Myth No. 1 “It’s about the conversation” by Alex

Alex — Sat, 30 Jan 2010 07:26:45 +0000

Yup, I agree with you this is a great article, Primitive Humans started to get into conversations with each other to fulfill their needs. So in the same manner in the current era too, we are using the technologies and tools to fulfill our needs i.e. to get conversions

Comment on Social Media Myth No. 1 “It’s about the conversation” by Roy Wells

Roy Wells — Fri, 29 Jan 2010 11:45:48 +0000

Thanks for taking the risk of getting kicked out of the club. Virtually everyone has some agenda or they would not be spending so much time utilizing all of the tools that social media provides. How you conduct yourself in the conversation becomes the ultimate determinant in whether you can achieve the goals of your agenda. If you fail to gain the trust of your audience you will most likely not achieve your goal. Gain their trust, and you can be successful.

Comment on Social Media Myth No. 1 “It’s about the conversation” by Mark Clayson

Mark Clayson — Fri, 29 Jan 2010 04:02:11 +0000

it sounds so great article about way of reminding us why we entered into the conversation in the first place – It is an easy thing to forget at times.

Comment on Social Media Myth No. 1 “It’s about the conversation” by Thos003

Thos003 — Thu, 28 Jan 2010 23:07:04 +0000

“conversation” is the philosophy, put to profitable use it’s “conversion”

Comment on Social Media Myth No. 1 “It’s about the conversation” by TheRECoach

TheRECoach — Thu, 28 Jan 2010 19:50:45 +0000

Social Media Myth No. 1 “It’s about the conversation”…No Myth, truth. SM is “The Worlds Largest Starbucks”. Just as we have been doing for years before the advent of SM, we sit back, listen, and when the “Conversation” requires it, we enter the “Conversation”. You wouldn’t walk into Starbucks every morning and begin to announce to everyone there that you are selling XYZ Widgets, so call me when you need one. It’s a human social response opportunity, brought to you on “steriods” by the advent of technology. If you don’t use it wisely, you will lose its awesome power.

Stay Blogging My Friend!

Comment on Social Media Myth No. 1 “It’s about the conversation” by MattRoberts

MattRoberts — Thu, 28 Jan 2010 12:03:29 +0000

Like you I think you an bring most media interaction back to the basic requirement which in most cases in response and ROI.

I’m an online direct marketer and old school DM tells you the most important elements to response are:

- List (who’s following you, reading your content etc and are they in the target market for your message)
- Creative (Is your content any good and getting a response)
- Offer (A good offer always helps)
- Timing (No point tweeting in the middle of the night)

Another great post.

Comment on Social Media Myth No. 1 “It’s about the conversation” by Rossi T

Rossi T — Wed, 27 Jan 2010 15:26:51 +0000

Because it’s not all about that. (and I’m sure that it’s nothing to do with ranking for ’social media myth’ either ;) )

This articles just a great way of reminding us why we entered into the conversation in the first place – an easy thing to forget at times.

Comment on Social Media Myth No. 1 “It’s about the conversation” by Robert

Robert — Wed, 27 Jan 2010 14:08:22 +0000

I’m going to agree and disagree all in one. I was schizophrenic, but now I’m just in two minds about it.

“Social media” is about the conversation. I’m not trying to sell my mother/brother/grandparents anything (unless you would count me trying to sell myself as something in particular). So in this instance the media itself is purely about conversation.

Now that could be the end of the story, but some put a bit of a spin on things. They use this conversation to make a sale. Now, social media has become a tool. Now Social Media is all about the conversion.

It’s all about the objective. So I’ll agree with you… or not. :)

Comment on Social Media Myth No. 1 “It’s about the conversation” by Lyndon Antcliff

Lyndon Antcliff — Wed, 27 Jan 2010 09:36:31 +0000

I’m not saying don’t focus on the conversation, I am pointing out the fact that that is not what social media is about. The conversation is simply a tool to achieve our objective. The danger is some get the conversation going and that’s all that gets going. Your main focus should be on your strategy and the conversation is a means to reaching the strategic objective.

Comment on Social Media Myth No. 1 “It’s about the conversation” by markclayson

markclayson — Wed, 27 Jan 2010 07:55:19 +0000

Comment on Social Media Myth No. 1 “It’s about the conversation” by Lyndon Antcliff

Lyndon Antcliff — Tue, 26 Jan 2010 22:23:46 +0000

Thanks for the great replies, great conversation ;)

Comment on Social Media Myth No. 1 “It’s about the conversation” by SearchCap: The Day In Search, January 26, 2010

SearchCap: The Day In Search, January 26, 2010 — Tue, 26 Jan 2010 22:01:49 +0000

[...] Social Media Myth No. 1 “It’s about the conversation”, cornwallseo.com [...]

Comment on Social Media Myth No. 1 “It’s about the conversation” by Jerry Kennedy

Jerry Kennedy — Tue, 26 Jan 2010 21:12:52 +0000

In the immortal words of Meat Loaf, “you took the words right out of my mouth!”

Great response, Michael. While I agree with Lyndon’s point that it’s not ALL about the conversation (and I love the Machiavelli reference), you skip the conversation at your peril.

Far too many people in the social media space ignore the conversation, and what do we call them? Spammers!

Jerry

Comment on Social Media Myth No. 1 “It’s about the conversation” by Michael Locke

Michael Locke — Tue, 26 Jan 2010 19:50:09 +0000

Great article, love provocative topics that spark interest. Found the link from an RT on twitter and it caught my attention.

I disagree and agree with you at the same time. I disagree with the over all statement that the “conversation” component is a myth to social media, but I do agree with the last statement, in the end it is about getting people to do what you want them to do.

Here’s why I disagree. If you don’t have the conversation “first” your audience won’t be filtered, targeted or your won’t get the best ROI in regards to your brand equity. Isn’t that what business is all about, building brand equity for repeat business, stronger customer relationships for long term growth.

The conversation is “EVERYTHING” in my opinion. If I’m a salesman and I get you to buy a car from me without having too much conversation, ok – great. I save lots of time, I make a commission, you’re happy, we’re all happy. But how much brand equity have I built? (for myself as a salesman and/or the company that I represent). But if I take time to have coffee with you, ask you how your kids are doing, tell you a little about myself, show a little transparency, get to know you more on a personal level, THEN get you to buy the car…not only did I get the commission. Your child who was there with you at the time of purchase will remember that car salesman because he took time to get on his knees and play with him for a bit. (True Story). This same interaction is how we can use social media today. It’s just a different platform but the game is still the same.

When did social media or business in general ever stop being about the conversation. When did engaging customers, caring enough to engage in conversation with them ever stop being a HUGE important factor in the success of a company. Go and tell Zappos that it’s not about the conversation and see what they tell you.

Can you make money not focusing on the conversation, yes. But if I’m your competition and I offer a similar product or similar service, I’m gonna win. Why, because I’m going to take time out and have that conversation first. I’m going to build more brand equity, my story will travel further and I will eventually gain more market share.

If you first have the conversation, the links, exposure, sales, branding will all come automatically and will last a lot longer.

Great post by the way!

Comment on Social Media Myth No. 1 “It’s about the conversation” by Monica Hamburg

Monica Hamburg — Tue, 26 Jan 2010 18:51:00 +0000

Well, theoretically I can’t petition to have you kicked out the SSMMS, because the point is valid. And because I couldn’t. Everyone has an agenda, in general, no matter how subtle or respectable. And this applies everywhere, not just with respect to social media. So, yes, your goal might well be to gain business contacts, or sell your product. But how to achieve that? And what to you lose along the way but only having your eye on the prize? Were you to enter every gathering (especially social) by angling for what you wanted, you might get eventual contacts – but you’d miss deeper relationships, and deeper contacts – based on more than just business – but which might achieve the same end goal. (And “getting people to do what you want” oversimplifies this – in a way that your actual post does not.)

Comment on Social Media Myth No. 1 “It’s about the conversation” by Julie

Julie — Tue, 26 Jan 2010 18:48:02 +0000

I am convinced that all understanding of marketing and its tools – such as social media – come back to some weird amalgam of Machiavelli and Maslow (the Hierarchy of Needs).

Comment on Social Media Myth No. 1 “It’s about the conversation” by Elizabeth

Elizabeth — Tue, 26 Jan 2010 17:59:36 +0000

Next, you’ll be telling us that SMM stands for Socialization a la Machiaveli and the Marquis de Sade. ;-)

Personally, I prefer temptation. Too bad Anais Nin doesn’t have any Ms in it.

Comment on Where is PRWSocial? by Lyndon Antcliff

Lyndon Antcliff — Tue, 26 Jan 2010 15:58:37 +0000

These little tests sometimes tell us very little, but other times they can tell us a lot. We constantly prod and poke until the goodies are given

Comment on Where is PRWSocial? by jaamit

jaamit — Tue, 26 Jan 2010 15:37:49 +0000

LOL well its at #3 just from creating the page about the hashtag without any tweeting or links (the power of domain authority and a tightly targeted page title…). Dont worry I wont be linkbuilding to it ;)

Comment on Social Media Myth No. 1 “It’s about the conversation” by Barry

Barry — Tue, 26 Jan 2010 15:23:24 +0000

That’s it, you’re out of the SSMMS!

I agree – it’s about end results, and as we’re doing business, that end result is invariably revenue. And +10 points for the Machiavelli reference. :)

Comment on Social Media Myth No. 1 “It’s about the conversation” by Brett Borders

Brett Borders — Tue, 26 Jan 2010 15:16:14 +0000

“Social media marketing is not about conversation, it’s about getting people to do what you want them to do.”

Amen!

Comment on Where is PRWSocial? by Lyndon Antcliff

Lyndon Antcliff — Tue, 26 Jan 2010 14:20:49 +0000

I don’t think anyone here is blaming the people tweeting. The responsibility is with the people who are in charge of marketing of the website. The point is that social media and SEO should be working together in an holistic fashion to enable the strategic objectives of the online marketing plan to succeed.

And that if you are going to put someone in charge of the online marketing plan you are much better off with an SEO as they are much more likely to get it than the PR guru as they are more likely to understand how it all fits together.

But, you are right and it is easy to make fun of PR people, if you read my blog you will find I make fun of everyone including myself, so don’t feel too hard done by.

Comment on Where is PRWSocial? by Steve Berry

Steve Berry — Tue, 26 Jan 2010 14:10:53 +0000

Don’t blame the people Tweeting! It’s very easy to have a pop at PR people, but bear in mind that the delegates didn’t decree/define the hashtag.

Comment on Where is PRWSocial? by Paul Allen

Paul Allen — Tue, 26 Jan 2010 13:45:09 +0000

Haha… Wrists weighed down with Rolex watches? iPhones smeared with canapes? I’m in the wrong job lol

Let’s hope someone notices this article at #1 and see if they manage to do anything about it :)

Comment on Where is PRWSocial? by Lyndon Antcliff

Lyndon Antcliff — Tue, 26 Jan 2010 13:35:40 +0000

Love it, an SEO smackdown challenge. Look forward to see how you get on.

Thing is, who can really keep track of all these tools? There seems to be a new one every time I come back from the loo.

Maybe Jaamit you can help me with a top ten essential tool list ;)

Comment on Where is PRWSocial? by jaamit

jaamit — Tue, 26 Jan 2010 13:01:35 +0000

LOL i like the way you’re now ranking for “PRWSocial”…hmm was that all part of the master plan? ;)

Incidentally a great site I came across a while back when trying to figure out what a twitter hashtag or trending topic is about is http://whatthetrend.com/ – a crowdsourced tool to solve your confusion… I’ve added PWRsocial in there, mainly as an experiment to see if it can outrank you :p

Comment on Where is PRWSocial? by Lyndon Antcliff

Lyndon Antcliff — Tue, 26 Jan 2010 11:17:41 +0000

It’s been a cliche for a long time in the SEO world that content is king, I think any SEO pro knows how to create content that works and then create the conversation that follows, allowing the content to go virtal. It’s not the PR that bangs on about linkbait, it’s the SEO. The SEO knows how to get the link, the link is merely a result of the conversation between the linker and the content.

This opinion is based on how PR people operate in the social media world and most do not get it right, especially when compared to a crusty old, grizzled SEO who is battle scarred from many “conversation creations!”

Comment on Where is PRWSocial? by Adam

Adam — Tue, 26 Jan 2010 10:49:49 +0000

I agree with the integration piece. Where PR people have the potential to become masters of social media is because of their understanding of how to create conversations and content. You have to have something worth watching/engaging with for SEO to have a purpose in the first place!

Comment on Where is PRWSocial? by Lyndon Antcliff

Lyndon Antcliff — Tue, 26 Jan 2010 10:00:02 +0000

Well as someone once said, “anger is an energy”

Comment on Where is PRWSocial? by claire stokoe

claire stokoe — Tue, 26 Jan 2010 09:56:00 +0000

So funny, you got me here with the angry “no it isnt response…” then you talked about PR and i had to say. “yep. thats true” lol..

love it x

Comment on Getting Links for a Poker site is easier than you think by Gareth James

Gareth James — Sat, 16 Jan 2010 10:53:23 +0000

Like it…could be quite fun.

Comment on Getting Links for a Poker site is easier than you think by Lyndon Antcliff

Lyndon Antcliff — Thu, 14 Jan 2010 14:11:00 +0000

My method has two steps and it’s very simple.

1. Content
2. Distribution

The second one is what most people have problems with and although it seems easy, it’s actually something which requires some hard graft over a period of time. What you need is to build a network of people you can contact who will help you spread the message. There are many ways you can do this and it’s best to pick one that fits the particular way you need to work in the niche as some are different than others. At that level it’s not much worth giving advice as it depends on the specific projects requirements as they are all different.

But once you have your network, be it a bunch of bloggers in the niche, some emails of hungry people or a database full of social media grafters who can send your digg/reddit/mixx/stumble etc. into orbit.

Producing content and building a network are two different processes requiring different skill sets, and most people cannot do both.

My advice for a quick and dirty solution is to take a weekend hypnotism course, then pop along to a social media conference and take control over the mind of a Power social marketer. The real answer is simply that you have to graft and most people don’t want to do that.

Comment on Getting Links for a Poker site is easier than you think by PaulB

PaulB — Thu, 14 Jan 2010 13:40:18 +0000

Cool post. I was wondering though, once you have your linkbait setup how do you get the word out to that specific niche (soap people) about it? Do you try to get onto one of the main soap blogs and hope everyone sees it? Or just email everyone in the niche telling them about it?

Thanks Paul

Comment on Getting Links for a Poker site is easier than you think by Lyndon Antcliff

Lyndon Antcliff — Thu, 14 Jan 2010 11:24:54 +0000

How about, “Ten Ford Escorts we love” and get links from car enthusiasts ;)

Comment on Getting Links for a Poker site is easier than you think by Gareth James

Gareth James — Thu, 14 Jan 2010 11:20:18 +0000

Yes good train of thought, now can you give me some ideas for my escort agency client :)

Comment on Getting Links for a Poker site is easier than you think by WEBZINFOTECH

WEBZINFOTECH — Thu, 14 Jan 2010 10:38:24 +0000

Great Post.Very Informative.Thanks for such a useful post

Comment on Getting Links for a Poker site is easier than you think by Lyndon Antcliff

Lyndon Antcliff — Thu, 14 Jan 2010 08:04:17 +0000

@aussiewebmaster No, I don’t have my affiliate links posted. It’s not worth the bother, plus you always get some guy who delights in pointing it out. The link was cut and pasted out of the url bar, it may have picked up an affiliate code but I have no idea as I am not an affiliate marketer and I don’t care if it does have someones affiliate code picked up along the way.

Comment on Getting Links for a Poker site is easier than you think by Aussiewebmaster

Aussiewebmaster — Thu, 14 Jan 2010 07:21:49 +0000

And you have your amazon affiliate links in there for the books just in case a sale or two comes through – that is how you use poker marketers to sell books

Comment on Getting Links for a Poker site is easier than you think by SearchCap: The Day In Search, January 13, 2010

SearchCap: The Day In Search, January 13, 2010 — Wed, 13 Jan 2010 22:07:53 +0000

[...] Getting Links for a Poker site is easier than you think, Cornwallseo.com [...]

Comment on Getting Links for a Poker site is easier than you think by luke

luke — Wed, 13 Jan 2010 09:43:53 +0000

great post!

I had to read those books too, and re-read them because they were quite complicated. I really like your idea in this post and think it could work a treat, thanks for getting my brain cogs moving first thing in the morning…

Comment on Getting Links for a Poker site is easier than you think by adamSEO

adamSEO — Wed, 13 Jan 2010 09:29:12 +0000

Great post Lyndon and a great example of being innovative in competitive markets

Comment on Getting Links for a Poker site is easier than you think by Joe Hall

Joe Hall — Wed, 13 Jan 2010 01:41:03 +0000

Excellent Post! I don’t think enough folks think outside their niche when developing link bait. Good work on articulating that!

Comment on Getting Links for a Poker site is easier than you think by Tim Aldiss

Tim Aldiss — Tue, 12 Jan 2010 21:23:15 +0000

Genius!

Comment on How to Linkbait the Forex Market by SearchCap: The Day In Search, September 24, 2009

SearchCap: The Day In Search, September 24, 2009 — Thu, 24 Sep 2009 21:09:32 +0000

[...] How to Linkbait the Forex Market, Cornwall SEO [...]

Comment on How Chrysula Can Crush the Competition on Twitter by David Towers

David Towers — Fri, 10 Jul 2009 18:15:15 +0000

Good advice Lyndon. I would add that TwitterFox can make the process of managing Twitter easy, as when your distracted you can quickly check Twitter with one click. Otherwise, I think it’s worth mentioning you can delete tweets if you want to, so whatever you tweet doesn’t need to stay tweeted forever!

Comment on How Chrysula Can Crush the Competition on Twitter by Dan London

Dan London — Fri, 10 Jul 2009 16:23:16 +0000

Another important tip: Have a realistic mind set.

I hear people talk about how they think that if they tweet out a PR message that millions of people will re-tweet it. This just isn’t realistic. Twitter users tend to filter out marketing messages and only pass along ideas, messages, information that they think others will find useful.

Comment on Seasonal SEO by Scott Lovingood

Scott Lovingood — Fri, 10 Jul 2009 13:35:54 +0000

This type of market is also very good for word of mouth type marketing. Getting your customers to recommend you or your product is huge. Since the season is fairly well defined, spend your efforts during those times. Run contests for your customers who suggest you to a friend. Give away gift certificates or something that fits in well with your overall market. If you are focused locally, work with other local business that may have slow periods during your busy season to give away a free first visit.

SEO can get you the first traffic but your internal marketing can have a lot to do with maximizing your return on that initial investment. Learn to turn 1 SEO customer into 5 referred ones.

Comment on How Chrysula Can Crush the Competition on Twitter by Barry Welford

Barry Welford — Fri, 10 Jul 2009 13:31:21 +0000

Good post, Lyndoman. The only thing I would offer is to use Seesmic Desktop instead of Tweetdeck. However the news today is supposed to be that Seesmic is acquiring Tweetdeck so perhaps it will not matter, since there may only be one after today.

Comment on Moonfruit Bigger than Jacko by Phil Harper

Phil Harper — Wed, 08 Jul 2009 13:29:56 +0000

I agree with Gabriel Harper, not only because we share a great name, but because I think the point is valid.

Yes it’s easy to give away macbooks and get noticed, but if you’re a smaller company, can the same method work for you?

What about giving away something more interesting or unique?

Comment on Moonfruit Bigger than Jacko by Noah

Noah — Tue, 07 Jul 2009 18:58:01 +0000

To say that it could be illegal just because twitter has a flawed tweet indexing system (tweetdexing?) seems like a bit of a stretch. Its not Moonfruit’s fault, and the burden does not lie on them. You can’t expect them to stop the snowball effect they’ve created for themselves to wait on twitter, because in all likelihood they wouldn’t get that particular snowball rolling again.

Comment on Seasonal SEO by ClickBank Cash by Chris Cobb

ClickBank Cash by Chris Cobb — Mon, 06 Jul 2009 16:02:59 +0000

I think seo is really important when it comes to traffic, how else you will get it if you don’t market your site? you may have nice product but no one knows you exist. Unless you have really something extraordinary to offer where people will spread the word quickly.

Comment on Moonfruit Bigger than Jacko by Gabriel Harper

Gabriel Harper — Sun, 05 Jul 2009 09:18:39 +0000

“My thinking is, it’s expensive not to try stuff like this.”

Giving away 10 MacBook Pros is expensive. Especially if it’s a flop, which it is for 99% of the people who do incentivized PR campaigns like this. The idea isn’t unique.

30 seconds of research also indicate that Moonfruit has been around for ten years already, and is an Alexa 15k site. When you have a large reach to begin with, making something like this successful isn’t such a jump.

Comment on Latest MoonFruit Twitter Promo Press by Ron Spinner

Ron Spinner — Sat, 04 Jul 2009 19:29:28 +0000

While I would agree that you have to plan buzz marketing carefully–this is easier said than done. How do you stop it or slow it down? Not as easy as turning down an ad campaign.

Comment on Seasonal SEO by UK classifieds

UK classifieds — Sat, 04 Jul 2009 16:30:17 +0000

it depends often – winter sometimes is dead season

Comment on Moonfruit Bigger than Jacko by Lance Brown

Lance Brown — Sat, 04 Jul 2009 11:04:20 +0000

I admire the effectiveness of the campaign, but I think there are serious methodology problems that may render the whole campaign unethical, if not illegal. Moonfruit is claiming that any tweet with #moonfruit in it is considered an entry to the contest, yet there is a widespread problem with Twitter’s indexing of tweets, which results in unknown numbers of people’s tweets not showing up in the public timeline or hashtag threads (and therefore, presumably not becoming part of the pool that Moonfruit draws its winners from).

Repeated efforts to get a response from Moonfruit on this have been (moon)fruitless so far. Without any info from them, I’m led to conclude that they must be relying on that faulty search index, and are simply trying to hide from that truth at least until their contest is over.

What they should do is halt the contest until they can ensure all entries are truly being counted, and urge Twitter to fix their tweet indexing so that it captures all the tweets its supposed to. Then, frankly, they should start their contest over with, because the first 5 days have seemingly been unfair to untold thousands of “entrants”.

Here’s hoping that web journalists stopped being so busy getting wowed by Moonfruit’s success, and start asking whether thousands of people are being unethically used to promote a brand based on a false incentive.

Comment on Moonfruit Bigger than Jacko by SEO-Doctor

SEO-Doctor — Fri, 03 Jul 2009 20:52:35 +0000

Well done moonfruit, I love this company and their product. Even my holding page is moonfruit…

Comment on Moonfruit Bigger than Jacko by trekker

trekker — Fri, 03 Jul 2009 19:05:02 +0000

As an old marketer and merchandiser all I can say is its just plain smart. As was previously pointed out in so many words there are many levels to any marketing effort and many ways to measure the success of the effort. At the end of the day those decisions will be made by the people at Moonfruit. I say, good show

Comment on Moonfruit Bigger than Jacko by Lyndoman

Lyndoman — Fri, 03 Jul 2009 16:32:23 +0000

@craig Yes it’s amazing how many people are mentioning Moonfruit in tweets. It’s not spam, it’s buzz.

Comment on Moonfruit Bigger than Jacko by Craig Broadbent

Craig Broadbent — Fri, 03 Jul 2009 16:13:22 +0000

a good idea that’s obviously worked very well for them, but isn’t this a bit spammy? the noise to signal ratio for tweets with a #moonfruit hashtag is pretty high…

Comment on Moonfruit Twitter Buzz Promo Going Mental by Mich De Lorme

Mich De Lorme — Fri, 03 Jul 2009 07:45:12 +0000

That is an amazing example of hype done right. They must have a very smart professional coaching them. Like you said some companies get it, other fail.

Comment on Moonfruit Bigger than Jacko by Andrew Burnett

Andrew Burnett — Thu, 02 Jul 2009 19:06:42 +0000

The brand exposure and backlinks alone would make it more than worth it.

Is it cheap? No.

Is it cheaper than ranking for macbook pro through less efficient linkbuilding? Definitely.

http://www.google.co.uk/search?q=macbook+pro

Comment on Moonfruit Bigger than Jacko by Bill Hartzer

Bill Hartzer — Thu, 02 Jul 2009 16:18:36 +0000

I have to admit, I hadn’t heard of moonfruit until they started their twitter campaign. Great campaign, they’ll certainly get their money’s worth.

Comment on Moonfruit Bigger than Jacko by Lyndoman

Lyndoman — Thu, 02 Jul 2009 15:44:53 +0000

@alex

If you want to know the answer, simply count the number of #moonfruit tweets in a 24 hour period, there are tools which do that. It’s not hard to do

But I would rather focus on the seo and buzz marketing aspects of the campaign and its success rather than the probability factor of winning the prize

A few people have made comments that such a thing is expensive, it’s not at all. But it’s certainly not straight forward to someone to think up and implement.

You have to have guts to do something like this as there is always a possibility that it could flop. But if a buzz marketing campaign flops, and no one sees, did it really happen?

My thinking is, it’s expensive not to try stuff like this.

Comment on Moonfruit Bigger than Jacko by alex borsody

alex borsody — Thu, 02 Jul 2009 15:29:27 +0000

so many people are doing this what are the chances of getting a macbook, 10 in a million?

Comment on Moonfruit Bigger than Jacko by kelvin newman

kelvin newman — Thu, 02 Jul 2009 10:17:55 +0000

perfectly executed, a domain name company name cheap did something similar a while back that worked really well too!

Comment on Moonfruit Bigger than Jacko by Sam Hauglustaine

Sam Hauglustaine — Thu, 02 Jul 2009 09:27:50 +0000

I guess they currently experience success has its price… Site unreachable.

Comment on World of Warcraft Meltdown Video by Sarah Turner

Sarah Turner — Thu, 25 Jun 2009 16:20:16 +0000

Hilarious! Laughing out loud. “Gonna run away! GONNA RUN AWAY! But first I will put the remote up my backside.”

Comment on World of Warcraft Meltdown Video by Brian Chappell

Brian Chappell — Thu, 25 Jun 2009 15:49:16 +0000

This has to be staged. Well executed – remote and all.

Comment on World of Warcraft Meltdown Video by Matt Ridout

Matt Ridout — Thu, 25 Jun 2009 15:31:04 +0000

Highlights for me included hitting himself with a shoe and putting that remote control somewhere suspicious!

Brilliant

Comment on 10 Link Bait Tips by Ask Shane.org

Ask Shane.org — Thu, 25 Jun 2009 12:41:19 +0000

Link Baiting — A Simple How-To…

Lyndon had a terrific post Sunday on how to link bait. You probably saw it if you’re subscribed to his blog, and if you’re not, you should be.
……

Comment on NO FT.com, That’s Not how You Game Digg by Lyndoman

Lyndoman — Thu, 25 Jun 2009 07:32:33 +0000

@ Robert. Why indeed, they obviously want digg traffic as they have a digg this button on their page.

In fact they are chumming for traffic from numerous social media sites. If you sell advertising on a cpm basis, traffic = cash.

Comment on 12 Skills of the Rand by Lucas Ng

Lucas Ng — Thu, 25 Jun 2009 04:48:12 +0000

You get what you put in.
Yes, blogging takes effort, but a retweetathon is series of single clicks without engagement.
Appreciate your short but sweet lesson, sound advice for anyone creating content, not just SEOs…

Comment on NO FT.com, That’s Not how You Game Digg by Robert

Robert — Wed, 24 Jun 2009 23:16:15 +0000

Why would the FT want Digg traffic anyway?

Comment on 12 Skills of the Rand by SEO Aware - Melissa

SEO Aware - Melissa — Wed, 24 Jun 2009 20:47:57 +0000

Marty, that is about the funniest thing I have read all month!

Comment on 12 Skills of the Rand by Ben Cook

Ben Cook — Wed, 24 Jun 2009 20:40:03 +0000

Yeah, while Twitter has sent me some decent traffic, I’ve found that it seems to have cut down on the number of links and comments a post will get.

But, rather than complain I realize that it all starts at home.

I need to make a more concerted effort to blog about quality information (as you appear to have done here Lyndon) rather than simply tweeting about it.

Comment on 12 Skills of the Rand by Marty Martin

Marty Martin — Wed, 24 Jun 2009 19:32:24 +0000

Good point. Now I need to get back to my blog which hasn’t been updated in months due to my tweeting habits…now where did I leave it?

Comment on 12 Skills of the Rand by randfish

randfish — Wed, 24 Jun 2009 19:23:39 +0000

OMG – so tweeting this!

Comment on Wordtracker for Firefox Keyword Tool by Gary

Gary — Wed, 24 Jun 2009 18:55:32 +0000

Many thanks – will give it a whirl!!

Comment on Wordtracker for Firefox Keyword Tool by Lyndoman

Lyndoman — Wed, 24 Jun 2009 16:59:18 +0000

Yeah I guess that is a crucial aspect, link added.

Comment on Wordtracker for Firefox Keyword Tool by Mal

Mal — Wed, 24 Jun 2009 16:44:42 +0000

Gary, it’s at:

http://labs.wordtracker.com/seo-blogger/

@Lyndon, thanks for the post

Comment on Wordtracker for Firefox Keyword Tool by Gary

Gary — Wed, 24 Jun 2009 15:47:10 +0000

Hi Lyndon, for the life of me I cannot find where on WT you can download this Firefox plugin. Can you point me in the right direction?
Ta, Gary.

Comment on 12 Skills of the Rand by richardbaxterseo

richardbaxterseo — Wed, 24 Jun 2009 15:01:13 +0000

Yep.

Maybe this is why you’re also very unlikely to see Rand tweeting (pretty much) anything…

Loving the new site, nice work!

Comment on 12 Skills of the Rand by Robert

Robert — Wed, 24 Jun 2009 09:46:23 +0000

Agreed. Twitter has become another blackhole in much the same way as Wikipedia has. It offers no link love, comments can’t last, heck even the tweets themselves are hard to find after a short time.

Not to mention I’m not a fan of short URL’s as you have no idea where they lead. Guess that’s why spammers love them.

Comment on 12 Skills of the Rand by Mark

Mark — Wed, 24 Jun 2009 09:35:47 +0000

Stop sucking me in with Tweets that look like I’m going to read an entertaining slagging when I get the opposite.

Comment on 10 Link Bait Tips by Tim

Tim — Tue, 23 Jun 2009 15:21:03 +0000

And number 1 doesn’t count ;)

Comment on 10 Link Bait Tips by Jamie Allsop

Jamie Allsop — Tue, 23 Jun 2009 08:07:28 +0000

These are some good link bait tips and it was just too tempting for me not to say anything about you going over by 1.

Comment on 10 Link Bait Tips by David Leonhardt

David Leonhardt — Mon, 22 Jun 2009 14:29:09 +0000

No, no, he went obver by one. #12 is just an explantion of #11 being one over.

Comment on NO FT.com, That’s Not how You Game Digg by Dominic

Dominic — Sun, 21 Jun 2009 19:28:43 +0000

I once subbed an FT.com story to digg. A couple of hours after submitting, they applied the registration. One of my digg friends told me on IM so I contacted Digg to take the submission down. I never subbed FT.com again.

Comment on 10 Link Bait Tips by Ben McKay

Ben McKay — Sun, 21 Jun 2009 14:47:29 +0000

Hey Lyndon, looks like you went over by 2!

Oops, sorry couldn’t resist being that guy… ;)

@yetanotherben

Comment on What I would do to rank for “london safes” by Jamie Allsop

Jamie Allsop — Wed, 17 Jun 2009 08:40:17 +0000

If the phrase is not that competitive then there is not really that much work that would need to be done. As long as the site is built well, is well optimised and has information on there that is relevant and the site has some outgoing links.

Comment on What is Internet Liberalisation and Why Should you Care? by Jim Fleming

Jim Fleming — Tue, 16 Jun 2009 19:15:32 +0000

Times have changed, one can not easily compare the current Internet to the Wild West days of the early Internet…

When ICANN was formed, most people obtained their DNS resolutions from servers buried deep inside a small cartel’s data centers. The client and server software was tightly controlled by the cartel. If ISPs deviated from using the cartel’s code they were strong-armed out of business. An ISP’s traffic would be black-holed by members of the cartel.

The cartel supported themselves via what they called “Internet Governance”. They would obtain large blocks of routable IP address space via some non-profit sham they set up and then sell/lease or transfer the address space to commercial companies for payments under the table. In some cases, the U.S. Government also funded the members of the cartel via grants to their non-profits, universities, etc. ISPs were shaken down for money when they attempted to obtain routable address space, which was tightly tied to the DNS (in-addr.ARPA).

Some people saw the corruption. Since the Internet was growing and was viewed as “a good thing”, people assumed they could fix the corruption by buying time. ICANN was created to buy time. Many changes have been made to try to clean up some of the corruption. One of the most important changes has been education. The DNS software and protocols were studied by many people and now there are many more sources of “code”. Another change has been the establishment of corporations to help contain the corruption or help to expose it. The cartel has adapted to control those corporations.

Technologists continue to try to come up with solutions to try to level playing fields and end the corruption. The hope has been that the free markets would adopt the improved technology and that the U.S. Government would try to keep the cartel(s) in check while new technology is tested and deployed.

Some of the changes are:

1. Modern DNS software does not use any root servers.

2. TLDs can be automatically selected based on DLD** voting.
http://www.icann.org/en/comments-mail/icann-current/msg00342.html

3. The next generation Internet architecture places an intelligent “Node” at each home/office. The network simply connects the Nodes without getting in the way.

It will be interesting to see how ICANN delays new TLDs for more changes to happen. The NSF is funding the GENI project to start over. That will take time. Also, the .COM RE-BID will take time. ICANN will likely claim nothing can be added with all of the new changes coming, that they do not control.

The cartel continues to game mostly the IANA and RIR “tasks”. The domain names have always been used by the cartel as a source of revenue and also as a **distraction** to keep regulators from looking closely at the IP Address Spectrum Allocation corruption.

**==== DLD Voting from 1999 ====
10514 INC
9264 ONLINE
7288 NET
6472 USA
4481 GROUP
4101 WEB
3891 TECH
3077 UK
2762 DESIGN
2570 SYSTEMS
2542 IT
2415 US

Comment on What is Internet Liberalisation and Why Should you Care? by Mouli Cohen

Mouli Cohen — Tue, 16 Jun 2009 18:40:35 +0000

I feel like this opens a lot of new doors, but it’s a lot like opening up a messy closet. Soon we’ll have way too many TLDs. I can see this really getting out of hand.

Comment on What is Internet Liberalisation and Why Should you Care? by Adam C

Adam C — Tue, 16 Jun 2009 16:46:50 +0000

Interesting topic and nice summary of views. To be honest, I hadn't given this much thought since writing about it on econsultancy here about a year ago.

Comment on What is Internet Liberalisation and Why Should you Care? by Ian Wortley

Ian Wortley — Tue, 16 Jun 2009 10:27:44 +0000

I don’t see much benefit to be honest. I can already use mod_rewrite to change my php or asp pages to “.anything I like”.
Google and the other search engines want to provide relevant results. They use the number of links and usage of those links along with the text in them to help them determine if a site is relevant. Having a company tld just says that I can afford a tld. It says nothing about relevance.

I work with recruitment a lot. Which is better? .jobsite.com/medical.asp or
.jobsite.com/medical.jobs or
.jobsite.jobs/medical.asp or
.jobsite.jobs/medical.jobs

I look at the last one and go all funny inside. I want it… but it’s getting a bit spammy in my opinion. That said isn’t all SEO spam at the end of the day? It’s about pushing things to the furthest extreme before getting penalised.