Latest MoonFruit Twitter Promo Press

Updated web mentions on the #moonfruit campaign.

Rebirth of a startup Techcrunch
New Media Age, they seem to have forgotten to link
Moonfruit Just Moonwalked All Over Michael Jackson, Ryan Healy
How brands are buying and earning followers on Twitter, Jeremiah Owyang
Twitter Needs a Spam Filter? No, We Need a Marketer Filter, Read Write Web

It occurs to me that most people just don’t get what buzz marketing is about.

The main objective in a buzz campaign is to get people talking about you. The second objective is to get the press talking about you.

If these objectives meet, then success. If everyone on the Planet started talking about your products and services would your profits rise? Not necessarily, your business may not be geared up to take extra orders, it may collapse under the weight of so much attention.

Buzz marketing is not for everyone and you need to plan very carefully, else success can crush you.

A buzz campaign by Moonfruit has got quite a lot of press so far.

Are Twitter Trending Topics The Next You Tube Video Viral?
Moonfruit Tops Twitter Trends with MacBook Give-away
Do giveaways work?
Twitter Promotion Beats Michael Jackson #moonfruit
Moonfruit: Paying for social media prowess

Lets not ignore the Youtube homages to Moonfruit which are popping up.

Moonfruit Twitter Buzz Promo Going Mental

The second day of the Moonfruit Macbook promo is over and today I counted 99 tweets of #moonfruit in 60 secs. I chose one minute and random and counted. That’s insane.

They went from 1,000 odd followers to 30,000 and these are not the numpty followers that so called social media wannabe assholes get by doing the follow-drop-follow shuffle. These are real followers. Followers who do stuff like this.

It’s insane.

When was the last time someone got out their guitar and sang about your company on Youtube?

Buying Google ads aint gonna get you that buzz.

But here’s the thing, and here is why Moonfruit are getting the love, they sent the singer in that youtube vid an 8 GB iPod Touch. Why?

Because they get it.

The thing I like about buzz marketing is you don’t really need that much investment to launch a buzz marketing campaign. Sure, most cannot afford 10 Macbooks, but it’s not the Macbooks that made this buzz, what did it was the imagination behind it. And a good solid pair of cajones helps.

A buzz campaign is simply getting people to talk about your stuff. Linkbait has a lot of crossover with a buzz campaign, which is maybe why I love it. But it’s way, way more powerful.

Incredible Viral Marketing

This went out live on UK TV last night. The goal was for the skydivers to spell out Honda within the time alloted for the commercial. I wonder if failure would have brought even more attention, it certainly took hold of peoples imagination and brought something interesting and imaginative to TV advertising.