How to Increase the Traffic to your website

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The New York Times has a great article about viral video.

I found this quote very interesting

melttheinternet

It’s written by Natalie Kitroeff, and it’s very good, go read it.

What is interesting is they didn’t say tell the truth, make it more intellectual, or make it be visually stunning.

It’s all about the emotion.

You have to engage emotionally.

The character of Linkbait is all about emotion.

But here’s the thing, most people are proud. People want to appear more intelligent and well read than they actually are and so will ignore the creation of the simple emotional signal for the complex intellectual one. I am guilty of this. It’s not about dumbing down, it’s simply about understanding how the human brain works and how it reacts to some dumb video.

The journalist wants the cat to die, because that is what happens and that is what journalists do, they report the facts.

The viral expert wants the cat to live because a positive emotion is more likely to be shared than a negative one.

Thing is, people will not tell you what they really like, but they will show you by what they react to and what they allow on their screens and into their minds.

Creating website melting traffic is not about intellect, it’s about being savvy about the human mind.

It's Not Networking it's Notworking

How much time do you spend working on your Web 2.0-cross voting network? Don’t get me wrong, a network is vital, the right network can propel you into social media marketing heaven. But, there comes a point where watching your story rise on digg and constantly plundering your IM contacts becomes notworking, not networking.

You become so desperate you ping the weird stalker you hoped would go away, but you are so desperate to squeeze those extra votes out of the tube you are willing to dance with the devil.

The law of diminishing return kicks in at some point, where you would get more out of working on your content than doing the ping-tango with your IM crowd. [Read more...]

Who are the Linkerati?

In my comments from digg is Not Social Media Marketing someone asked me, what is a linkerati?

In my arrogance and blinkered vision I expected everyone to know who the linkerati are. But not everyone spends most of their waking day immersed in the murky world of getting eyeballs to websites. Obviously I have to as I am a blogger whose goal is to teach and coach my readers to social media marketing nirvana.

But not everyone knows the jargon and as this is a pretty new industry there are a lot of fresh new faces. So lets get down to basics. [Read more...]

digg is NOT Social Media Marketing

A recent IM chat session went like this,

“btw, digg is broken. i didnt get front with like 215 diggs, 107 comments”

It’s a shame isn’t it. is the party really over?

But what’s that I hear?

Music?

You mean the party is still going?

Digg used to be so easy to get to the front page, easy in the sense of after studying it for a year and spending more time devoted to it than trying to figure out what “Lost” is all about.

But it looks like those easy days by the pool are over. [Read more...]