Why SEO Training for Beginners is still needed

School Bus

Admit it.

Do you always roll your eyes when an SEO blogger starts with something like, “I’ve been building websites since….”

I used to, I don’t now.

Because that long view is incredibly valuable, offset of course by dissipation of hunger and passion and a reduction of energy.
I will leave for another blog post, just why it’s valuable to have a couple of grey beards hanging with the 20 something hipster types that form the bulk of people doing SEO.

I’ve been building websites and getting them ranked since 1998, of course this only means something if you keep current.

If an SEO sales person says any of the following. you should kick them out of the door.

  • Your website needs keyword Meta tags
  • You need to nofollow every external link
  • We can submit your website to search engines and not just Google but 1000’s of others
  • You need to have a 2.4% (or any number) of keyword density on your page
  • I’m expert in this great piece of software that can generate 200 links a day on forums

and for more check out the links below.

Yes I realise some of my black hat friends will tell me some of this stuff still works (I wont tell you which) for throwaway websites, but this blog is about helping long term, branded websites get ranked, and a blackhat technique, whilst still valid in certain situations is not valid here.

When you look at something as simple as internal link structure and sites that use drop down menus to facilitate a good flow of link equity with correct anchor text, you notice a lot of sites get this basic stuff wrong, something that grahamplumbersmerchant.co.uk, EnviroSkipHire.com, spcomputers.net. and the pirouettethecollection.com. get right. To give just a few examples. It’s interesting to take a random look at a bunch of websites and see who is implementing best practice design and SEO and who is not.

Now I am not saying that for a website to rank it has to have a drop down menu structure that has correct anchor text. But it sure does help and I would argue that for a relatively cheap win a website should look at being designed around this structure. Personally as a user of websites, I love the drop down menu, perhaps a usability expert such as Kim Krause Berg could tell us the impact on usability with this technique.

Even after all this time, certain techniques that died out nearly 10 years ago are still being promoted by people in the industry. I put this down to a mix of laziness and the fact they can get away with it. It’s not the buyers fault of course, but due diligence needs to be done. There are still plenty of SEO sharks out there and you don’t want to become bait.

Training and education are essential to anyone performing SEO and it’s not about reading one book or taking one course, because you need to learn to differentiate between the silver tongued devils telling you the garbage in the above list, compared with the gold in the link below. You need time and a number of occurrences before you can accurately differentiate who is pulling a fast one and who knows their apples

9 Outdated SEO Techniques Still Practiced Today
10 Old SEO Methods You Need to Stop
Five Outdated SEO Tips: How Not to Optimize Your Website
5 outdated SEO practices you should avoid
25 Outdate SEO Terms & Tactics VS Their Modern Alternatives
5 Outdated SEO Tactics You’re Probably Still Using

Image source

How to Increase the Traffic to your website

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The New York Times has a great article about viral video.

I found this quote very interesting

melttheinternet

It’s written by Natalie Kitroeff, and it’s very good, go read it.

What is interesting is they didn’t say tell the truth, make it more intellectual, or make it be visually stunning.

It’s all about the emotion.

You have to engage emotionally.

The character of Linkbait is all about emotion.

But here’s the thing, most people are proud. People want to appear more intelligent and well read than they actually are and so will ignore the creation of the simple emotional signal for the complex intellectual one. I am guilty of this. It’s not about dumbing down, it’s simply about understanding how the human brain works and how it reacts to some dumb video.

The journalist wants the cat to die, because that is what happens and that is what journalists do, they report the facts.

The viral expert wants the cat to live because a positive emotion is more likely to be shared than a negative one.

Thing is, people will not tell you what they really like, but they will show you by what they react to and what they allow on their screens and into their minds.

Creating website melting traffic is not about intellect, it’s about being savvy about the human mind.

It's Not Networking it's Notworking

How much time do you spend working on your Web 2.0-cross voting network? Don’t get me wrong, a network is vital, the right network can propel you into social media marketing heaven. But, there comes a point where watching your story rise on digg and constantly plundering your IM contacts becomes notworking, not networking.

You become so desperate you ping the weird stalker you hoped would go away, but you are so desperate to squeeze those extra votes out of the tube you are willing to dance with the devil.

The law of diminishing return kicks in at some point, where you would get more out of working on your content than doing the ping-tango with your IM crowd. [Read more…]

Who are the Linkerati?

In my comments from digg is Not Social Media Marketing someone asked me, what is a linkerati?

In my arrogance and blinkered vision I expected everyone to know who the linkerati are. But not everyone spends most of their waking day immersed in the murky world of getting eyeballs to websites. Obviously I have to as I am a blogger whose goal is to teach and coach my readers to social media marketing nirvana.

But not everyone knows the jargon and as this is a pretty new industry there are a lot of fresh new faces. So lets get down to basics. [Read more…]

digg is NOT Social Media Marketing

A recent IM chat session went like this,

“btw, digg is broken. i didnt get front with like 215 diggs, 107 comments”

It’s a shame isn’t it. is the party really over?

But what’s that I hear?

Music?

You mean the party is still going?

Digg used to be so easy to get to the front page, easy in the sense of after studying it for a year and spending more time devoted to it than trying to figure out what “Lost” is all about.

But it looks like those easy days by the pool are over. [Read more…]