SEO Tool of the Year 2011

The winner of the 2011 seo tool of the year award goes to:

Ravenstools.com

It wins by simply providing the tools with which to do the job.

If you are into seo or link building, go check it out via the link.

Plus
They don’t bullshit you with facile marketing sales speak.
They engage using social media in an open and honest way.
Their logo is based on an animal which pecks the eyeballs out of dead road kill. What’s not to like.

Please add your own choice in the comments.

Next up: SEO Blog of the Year 2011

Link Building Strategy gets more complex

In 2011 a few things changed in the world of link building, as is always the case. But add that to the cumulative changes that have gone before and we can see things have changed quite a bit. And guess what, things are going to continue to change.

I predict that they will change to the point where getting a link from a website to determine where your website is placed in Google will become less and less important. We see from the rise of social media the effect it can have on marketing budgets, indeed this website ironically has never really bothered with link building or SEO. Right from the start we went for social media, the thinking being the agencies who buy our services consume social media.

You go where the eyeballs are.

Being number one in Google for link building will earn you lots of dosh, but it isn’t the only way. Anyone starting in the SEO or link building would be wise to go the social route.

However, if you are selling plumbing supplies in Cornwall, you should be going for Google and that means link building. Add a social strategy to that which folds into a content marketing strategy and you are going to dominate.

Right now 12% of retail is done online, it is predicted the figure will rise to 25% in 2015. Yes, it’s a growing sector, but the competition for eyeballs is increasing.

We live in fascinating times and must keep our minds open to new opportunities and get ready with matches to burn our totems. Hmmm, not sure if that reference works, but you know what I mean. Don’t get hung up thinking anything is going to stay the same.

Look to the horizon and breathe deeply the air.

This blog post was in response to:

How Google Hit Organic Links.

SEO Infographic by SEO Book

Social Media Training in Cornwall

I’ve been asked by a few local businesses to put on some kind of social media training and I’m going to test the water for such an event. If you are interested, subscribe to the newsletter opposite and I will let you know when it happens.

Getting savvy social media training in Cornwall is a bit tricky for a number of reasons: It’s a peninsular, meaning it’s long and thin and does not have a large catchment area, and it’s a long way away from large population centres and so economics of scale are not there.

Not that there isn’t a need, there is. But, it’s all about making the event worthwhile. In the past I have presented training seminars at online marketing conferences in London where the concentration of people interested make it worth doing. Also, large companies have brought me in to personally coach employees in the art of social media marketing.

Having been involved in social media marketing for about five years now, although it really depends how you define social media, I’ve built up quite a lot of real experience and consulting with some of the biggest companies and brands in the land I have been able to see how business implements social media. Mostly they get it wrong, in fact only a tiny percentage get it right. And when I say get it right I mean it adds to their bottom line.

So, I’m dipping my toe in the water and I will access the feedback. In the meantime, sign up to the newsletter and I will keep you informed

How much will it cost? It’s going to be attractive to small businesses in Cornwall, so it wont be the usual fee of around £200 per person.
When will it be? Probably in the Autumn.
Where will it be? Possibly Truro, or a nice beachside cafe that turns out a tasty burger.

For those of you who are not residents of Cornwall (you don’t know what you are missing) I may take the show on the road and hold the seminar/presentation/workshop around the UK.