How Sex Taught me Everything about Social Media Networking

Some very interesting things have been happening in my coaching group. Although it is focussed on linkbait, it seems to becoming more of a PR coaching group. Lots of back and forth about how to contact journalists and get them to write nice things about us and a real thirst for helping build a social media following.

In fact, I would say that getting a following on social media is the next biggest thing after help creating killer headlines.

I have difficulty with this though, because I find it so easy to navigate the rapids of social media I kinda expect everyone else to. But we all have our skill set, and sharing killer techniques and methods between people with other killer skill sets is the best way to learn.

My social media networking skills were being honed long before social media existed or even the World Wide Web. Writing poetry gave me the skill to be able to crack off a rich, terse, to the point Tweet. Cracking sarcastic one liners at the back of the class gave me the snarky humour that sometimes can get you noticed in crowded places and being an avid fan of Encyclopedia Britannica when I was a kid gave me obscure references to the seemingly unrelated allowed me to appear a lot more intellectual than I actually am.

But I would say that the most important thing I learned about success in social media is from sex.

Not actual sex, but the part of the brain that drives us. (Apologies if you were expecting some 50 Shades of Grey Action)
I figured out at the right age that getting girls was not really about being the best looking or the richest. But being able to simply ask a girl out. The more you asked the more you succeeded. Sure you fall flat on your face often. But the burning shame of being told “No” to, was worth it for the ones who said yes.

I had no shame, because I was focussed on the positive results, not the failure rate.

I realised that other guys who never seemed to get the girls simply couldn’t deal with the pain of being told no to. So they just didn’t ask, which to me seemed bonkers. They seemed to expect a 100% conversion rate.

If I can now turn your attention away from sex and to social media, just for a minute.

It’s the same thing when building a social media network. People hate being told no, they hate the defollow, they hate not being noticed and not being retweeted and bewail the fact that nobody seems listen. When the reality is, they never really asked anyone to listen to them or took chances on revealing the good stuff.

It’s not that it takes balls to put it all out there, it’s more about not caring if people don’t give a toss. Because for everyone who things your are a jumped up little turd, with pretentions of grandeur. There are going to be others who think the sun shines out of your assiduously crafted Tweets.

The point is, get out there do stuff, and ignore the rejections. Action is the key to effective social media networking.

Digg is Back, Choking on the Foul Stench that is Facebook

Remove or keep digg in your FB timeline?

Digg.com has been rebooted, as they say.

They’ve done a few odd things, like deleting 14 million indexed links which have caused sharp intakes of breathes from seo people.

You have to understand that whilst it seems that some actually care about digg as a website and business, what they are really objecting to is that digg may not worth bothering about when it comes to manipulating helping stories that benefit themselves.

Gaming digg became a rather profitable cottage industry in its day. And we are looking to see if it’s going to be worth investing resources to start gaming it again. I’m thinking no, but that could change.

Whilst I think the site as a business is going to achieve a decent ROI for its owners, I don’t think it has that radical edge that uber social media geeks need to get passionate about.

Sites like this need passion, as the reality is without it they are just lumps of crafted digital data with an advertising banner on top. It needs rabid fans.

Right now it feels a little plastic and has certainly not get the crowd raving on their swivel chairs.

Also, the Facebook curse has fallen upon it, causing you to only be able log in whilst letting your mates know exactly what you are up to.

Makes you thankful for fake Facebook accounts, of which Facebook has plenty of. This may end when Facebook insists on entering our genetic code to open an account.

As a place to find interesting stuff, it’s mildly interesting. Led me to a story about illegal Olympic WiFi detection, which is useful as there is a potential to create linkbait for a client out of that story.

I say, don’t ditch digg just yet. Keep one eye on it, but with a fake FB account.

Google Kicks Moneysupermarket.com Share Price in the Balls

A few years ago I made the joke about Google buying digg.com and turning it into an affiliate site for gardening products.

After Google has now become a credit card affiliate and giving itself preferred ranking in its search engine it seems it is now competing with the very same sites it has indexed in its search engine.

Moneysupermarket.com gets a third of its revenue from Google organic searches and investment analysts are warning that Googles move into making money from credit card sales could wipe out two-thirds of moneysupermarket.com’s earnings. And the share price has dropped 8.1 per cent lower at 116.2p, its sharpest daily fall in four years.

Does this mean it’s the right time for those relying on Google to seek viable alternatives? But as Google has a virtual monopoly on internet search it’s difficult to see where else to go.

It’s one thing when a website has to worry about another competitor setting up a website, but when Google squats its Billion dollar corporate ass over your niche you may as well pack up and go home.

Time to think beyond Google

Econsultancy
Telegraph
Guaradian

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SEO Infographic – Does Google Really Hate Affiliate Marketers?

Over the years I have noticed Google going through several changes in its relationship with affiliate marketers. It could be argued that Google is more of an affiliate marketer itself, rather than an organised of the Worlds Information. So when it comes to a relationship with the affiliate World, it’s not going to be straight forward. However, if you take into account the business goals of Google it becomes apparent that most of its actions are congruent with its motivation.

Affiliates do like to have a moan about Google, especially if it effects them negatively, but it’s useful to understand that it’s not personal, it’s business. And that Google is simple following it’s natural proclivity to ruthlessly achieve it’s goals.

When Google trips up, there are more than enough people watching to highlight the fact, and rightly so, the enormous power Google wields over the average person is rather worrying. Add to that fact that Google only pays 2% tax in the UK, allegedly, and you get a growing sense of unease about the way it does business. Plus, the nice and fluffy people who run it now are not always going to be running it.

And so, lets take a peek at an infographic detailing the relationship between Google and Affiliates. It does raise some very interesting points.

Google Hates Affiliates.

Internet Marketing Infographics by SEO Book