Truro Local SEO is sometimes not that Local you mean Cornwall or Nova Scotia

Truro Cathedral
Truro Cathedral, in Cornwall, not Nova Scotia.

With all it’s shed loads of Phd genius hordes and mountains of tax avoided cash stashed in Caribbean Island, banks. It still cannot tell that I like in Truro, Cornwall, UK, rather than Truro, Nova Scotia, Canada.

truro-cornwall

 

A quick search for Wolf of Wall St. revealed it thinks I would be interested in watching the movie on a different continent, thousands of miles away. I am sure Novia Scotia has fine cinemas, but the travel costs may negate any pleasure I get from the movie. Although considering the topic, perhaps it would be in keeping if I dropped a grand to go watch a movie.

I have given Google lots of clues. my G+ account is Cornwall, my blog, which my G+ account is tied with has Cornwall in the domain name, my emails are laden with keywords about Cornwall and I know they are looking at my emails (OK the bot is) as they track my advertising delivery.

I understand the technology in place is not yet sophisticated enough to understand I don’t need to see a cinema listing located thousands of miles away and that the argument may be there is just not any other content worthy of my attention regarding these keywords. But I don’t buy that.

If you are going to track then track correctly. I am not one of the tin foil hat wearers who is worried about Google tracking me, I am only worried that they are not explicit about how they are tracking me and their intentions. But I know others are worried about an American corporation with possible links to the NSA.

I’m not worried, as they can’t even figure out which continent I live on.

More info on local seo:
Google Updates Local Search Algorithm With Stronger Ties To Web Search Signals
Listing Management: The Required Foundation for Local SEO
The 5 Local SEO Factors That Matter Most
How To Better Your Local SEO Results

SEO Success is more about Communication Strategy

army
Picture source

This is a response to Eric Enge’s post
Why Is It So Hard to Increase Your Search Rankings By One Spot?

So the way to be perceived as the best is, in fact, to be the best. In today’s web world that doesn’t simply mean having the best product or service, but also the best plan for actively communicating that on the web.

Blogs and social media sites give you a way to do that in a non-commercial manner, and actively engage with communities, peers, influencers, and potential customers. These actions may not drive revenue directly, but they will help build up your brand.

Bold added

I’ve found that a simple answer confuses most people, or at least a lot of people who ask me how to rank their website in Google.

To echo Eric Enge, the answer is to be the best and to be perceived as the best. The perception part is important and is something that a lot of people struggle with when building businesses on the web.

Your offering can be the best whilst it is not perceived to be the best.

Perception is crucial.

It does not matter what you think about your stuff, it matters what other people think.

or

“It does not matter what you say it matters what people think you say.”

I see mediocre blog posts being tweeted more than brilliant blog posts all the time. Why, because the perception is that a specific blog post must be better because it’s published on a certain blog or by a certain author. It is not always the specific blog post that triggers such shares, rather it is the perception that this blog post must be worth sharing because of other factors.

Even when it might not be worth sharing.

Conversely, if the perception of a blog or blogger is low and yet they sometimes produce gold, it is liable to not get shared. This perception could be interpreted as branding of both the author and the website or blog.

It ties into what Eric was talking about because if something is perceived as being good, then the author must have some skills in communication and Google wants to send people to websites that can communicate well.

The ability to communicate must be pervasive, not only on the website but on other websites who link to website. The communication footprint which is sent out must be of a certain quality and usefulness.

You can think of it as branding if you like, but that’s oversimplifying. How communication is done has an effect on branding, but it is not branding.

It’s how you communicate, rather than “what your content is like”, that is more important.

Your content is merely a vehicle for your communication.

Most clients who come to me do not have a communication strategy, or even a social media or content strategy. That needs to be fixed, you need all the communication output to tie together and work towards specific goals. One bit of linkbait is not going to do this.

The most useful thing I offer clients is to create a Content Marketing strategy, or if you will a communication strategy. It’s not cheap and it goes deep into the problem and it’s also not cheap to implement. But having a road map such as this save a huge amount of time and money in the long run and it also gives you the ability to get where you are going more effectively.

In conclusion, it’s important to remember that SEO is not just about Excel spreadsheets and keyword data, etc. It’s about communicating to other human beings on a mass and yet intimate level. It requires a deep level of understanding about how human beings communicate and how their behavior can be infulenced by such communication.

Is Content Marketing Crushing SEO?

As they say, it’s all in the data.

I guess SEO is not dead quite yet.

What does this tell us?
Difficult to say and different people with different prejudices will see different things.

I think SEO has successfully ingested different methodologies and retained public awareness of its importance. And it’s also become shorthand for ranking in Google.

“How is your SEO?”

“Oh I rank at number 3.”

It may not be right, but this is how people are communicating. It’s no longer about optimising a website so that Google can crawl it effectively. You may not think that if you are in the industry, but it’s how normal, regular people refer to it. And so if we want to communicate with non seo people we need to use their language.

I wont be performing a 301 on this site to my Spread Betting site just yet.

When seo no longer works what will you do?

You know that seo article that seems to pop up every month, usually under the guise of “seo is dead”?

Well, what if you could no longer manipulate the search engine results pages?

What if Google decided to serve up different but relevant results on a seven day cycle?

There would be chaos in the seo World (again).

If you are in the seo industry step back for one moment and ask yourself a question. Do you think it’s sensible to build your business dependent on the whims of another company? A company who does not rely on you for it’s bread, and in many ways thinks you are scum?

But the thing is, as I write this, seo works. Even with Panda, Penguin and the not often talked about, Polar Bear – crappy links work, paid links work, even Xrummer blasts still works.

And whilst they work they will still be used.

It would be nuts not to take advantage of that.

Such practices are regarded by some as snake oil, but with snake oil there are zero results.

However, the positive effect that these practices give could be gone tomorrow. But you always knew that didn’t you.

Surely you have a back up plan?

Surely you didn’t think it would be the same forever?

Ed Dale thinks that Winter is coming.

Usually I take little notice of articles on this theme as it is overused and sensationalised. Most people who do the “seo is dead” article tend to be those who don’t get linkbait.

But Ed gets linkbait.

And he has announced winter is coming more than once.

When someone like Ed says stuff like this, I listen.

Don’t bother looking for this stuff on seo blogs, you really think they are going to pronounce the death of their business?

Own your traffic source

This website has ironically never really bothered much about Google rankings, this is because people who buy my services tend to connect over Twitter or chat to me after a conference presentation or hear about me on the grapevine.

Social media brings in the bread, so why bother with Google?

Linkbait interests me because linkbait is fundamentally about attracting people, engaging them and causing reaction, the fact is we slap a label on it and call it linkbait and use it to get links. But the skills and techniques you learn as a linkbaiter can easily be used for other purposes.

  • Sales pages
  • Branding
  • Pre sell
  • Advertising
  • Email marketing
  • Blogging

etc.

You don’t have to rely on Google if:

  • If you are into creating apps for the iPhone
  • You have an email list
  • You are a market leader
  • If you have a membership site
  • If when you Tweet enough people listen
  • If you pwn Facebook
  • You make the best donuts on the block

etc.

I have no idea when things will change. But they will.

Prepare! For winter is about to fall and the dead will roam the land.