Is Content Marketing Crushing SEO?

As they say, it’s all in the data.

I guess SEO is not dead quite yet.

What does this tell us?
Difficult to say and different people with different prejudices will see different things.

I think SEO has successfully ingested different methodologies and retained public awareness of its importance. And it’s also become shorthand for ranking in Google.

“How is your SEO?”

“Oh I rank at number 3.”

It may not be right, but this is how people are communicating. It’s no longer about optimising a website so that Google can crawl it effectively. You may not think that if you are in the industry, but it’s how normal, regular people refer to it. And so if we want to communicate with non seo people we need to use their language.

I wont be performing a 301 on this site to my Spread Betting site just yet.

When seo no longer works what will you do?

You know that seo article that seems to pop up every month, usually under the guise of “seo is dead”?

Well, what if you could no longer manipulate the search engine results pages?

What if Google decided to serve up different but relevant results on a seven day cycle?

There would be chaos in the seo World (again).

If you are in the seo industry step back for one moment and ask yourself a question. Do you think it’s sensible to build your business dependent on the whims of another company? A company who does not rely on you for it’s bread, and in many ways thinks you are scum?

But the thing is, as I write this, seo works. Even with Panda, Penguin and the not often talked about, Polar Bear – crappy links work, paid links work, even Xrummer blasts still works.

And whilst they work they will still be used.

It would be nuts not to take advantage of that.

Such practices are regarded by some as snake oil, but with snake oil there are zero results.

However, the positive effect that these practices give could be gone tomorrow. But you always knew that didn’t you.

Surely you have a back up plan?

Surely you didn’t think it would be the same forever?

Ed Dale thinks that Winter is coming.

Usually I take little notice of articles on this theme as it is overused and sensationalised. Most people who do the “seo is dead” article tend to be those who don’t get linkbait.

But Ed gets linkbait.

And he has announced winter is coming more than once.

When someone like Ed says stuff like this, I listen.

Don’t bother looking for this stuff on seo blogs, you really think they are going to pronounce the death of their business?

Own your traffic source

This website has ironically never really bothered much about Google rankings, this is because people who buy my services tend to connect over Twitter or chat to me after a conference presentation or hear about me on the grapevine.

Social media brings in the bread, so why bother with Google?

Linkbait interests me because linkbait is fundamentally about attracting people, engaging them and causing reaction, the fact is we slap a label on it and call it linkbait and use it to get links. But the skills and techniques you learn as a linkbaiter can easily be used for other purposes.

  • Sales pages
  • Branding
  • Pre sell
  • Advertising
  • Email marketing
  • Blogging

etc.

You don’t have to rely on Google if:

  • If you are into creating apps for the iPhone
  • You have an email list
  • You are a market leader
  • If you have a membership site
  • If when you Tweet enough people listen
  • If you pwn Facebook
  • You make the best donuts on the block

etc.

I have no idea when things will change. But they will.

Prepare! For winter is about to fall and the dead will roam the land.

Google Targeting Public Linking Networks

The news is Google have nuked another public linking network. These are systems where a few thousand blogs will host one of your articles with a link back to your sites. You know the drill.

Problem is, these networks are massive and so show up on the radar.

Two big hitters have sunk so far:
www.buildmyrank.com
www.articlemarketingautomation.com

Interesting AMA says, “It’s not some BS like “demand was so high OMG WE GOTTA CLOSE!”. It’s simple. AMA still works. Google are targeting networks which confirms one thing. Networks work. And they work too well. But this targeting, it’s being done by manual intervention.”

I know more than one agency who has used these systems. Why? Because they work, but obviously they are not long term, but all that means is that there is an added cost. It doesn’t mean they don’t work.

Whilst you rank, you earn. And the cash doesn’t go away unless you spend it on donuts.

But Linkbait and Infographics work too, hint. So do Web 2.0 links.

We are continuing this convo in a little more detail on linkbaitcoaching.com and the subject of how to build your own private domain network. This obviously comes with a big fat, red lettered warning. But we are all grown ups.

So, all good stuff, what Google Giveth, Google can take away.

Ooops! Correction, AMA have not been hit, yet. But have closed their doors to new members.

SEO Content Executive London

Take a job role and add the term “executive” to it and it adds more gravitas to the role.

Or does it?

What is an executive anyway? Probably something dreamed up by recruitment (executives ;)

“Grunt”, would probably be a more accurate term.

SEO Content Grunts wanted

Would that get a better class of application? I don’t know, but it would let people know that the company hiring is different and does not bullshit.

Content grunts are valued at Cornwallseo, they are the bods that make the machine move. Without them there are nothing. Our content grunts are well looked after. I’m getting the feeling that you lot who have executive after your name may feel a tad used and abused. I don’t know.

Do you think the term “executive” really changes anything?

Does the boss feed you free donuts daily?

When we hire for a post we treat it the same way as we would a bit of linkbait or infographic. We need to attract people who are highly creative and want to make a mark, and have a twinkle in their eye.

We are not hiring just yet, in Cornwall or London. But when we do we want to win “The Most Creative Job Advert” award at the next BAFTA’s.

If you are looking to work with one of the most Zarjaz and Froody outfits in online marketing, keep a look out on this blog, sign up to the email, RSS feed, Twitter feed etc.

More about this later.